---
title: "Chefs Candle — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chefs-candle"
last_updated: "2026-07-31T15:58:29.005Z"
locale: en
meta:
description: "Niche score 46/100 · £136K/yr market · 212K searches/yr · £7.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £136K/yr market · 212K searches/yr · £7.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chefs Candle — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **chefs candle**
**Skip it**
Prices mostly outside the sweet spot ($1.24–$14.44) — this niche doesn't clear our bar today.
Market size 30Growth 6Conversion 81Competition 77Returns 99Price range 0Avg price 21Brand share 1Review moat 56Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,255.87**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£136K**
£136K/yr · 212K searches
**Avg price**
**Bad****£7.64**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-37.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.24–£14.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chefs candle is a £136K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chefs candle market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£115K–£153K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **49%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**6 **▼falling
**Sellers**
**198**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 81%
**Open market**
**0%**
- glade91% - Febreze7% - SOL1% - Airwick1% - All About Home1% - Neutradol1%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -37.5% search growth over the last 90 days.
7K5KHoliday '24Spike '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/chefs-candle/trend)
## **Top chefs candle search terms**
- **glade candles**68K/yr-56.3%6.3% conv. - **gel air fresheners for home**15K/yr+4.0%6.0% conv. - **glade candle**22K/yr-53.7%4.7% conv. - **gel & block air fresheners**12K/yr-2.9%2.0% conv. - **glade sandalwood and jasmine**12K/yr-10.3%7.0% conv. - **glade bathroom gel**12K/yr-7.0%7.0% conv. - **glade gel air freshener**11K/yr-16.5%10.0% conv. - **glade gel**7K/yr-6.1%9.8% conv. - **glade candles scented pack of 6**8K/yr-34.0%9.6% conv. - **febreeze bathroom**6K/yr+4.0%13.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chefs-candle/search-terms)
## **Top chefs candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£12K12%£16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Floral Cherries Pack of 6 (6x 108g) Packaging May Vary**glade**£8.94**4.6★112 rev](https://www.amazon.co.uk/dp/B0FLJW13FJ) [2**Glade Fragranced Bathroom Gel Air Freshener and Discreet Odour Eliminator Floral Cherries 180g Packaging May Vary**glade**£1.48**4.1★1,960 rev](https://www.amazon.co.uk/dp/B0DC5SQMSS) [3**Glade Fragranced Bathroom Gel Bathroom Air Freshener & Discreet Odour Eliminator Sensual Sandalwood and Jasmine 180g (Packaging may vary)**glade**£1.47**3.9★2,155 rev](https://www.amazon.co.uk/dp/B0971GP4H1) [4**Glade Jar Candle Scented Candle Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Vanilla Blossom Pack of 6 (6x108g)**glade**£9.93**4.5★48 rev](https://www.amazon.co.uk/dp/B0FJ2P3WD5) [5**Glade Jar Candle Scented Candle Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Relaxing Zen Pack of 6 (6x108g)**glade**£9.99**4.4★86 rev](https://www.amazon.co.uk/dp/B0FJ2QF5SR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glade Scented Candle Anti-Odour 108g**glade**£2.67**43 rev10mo ago](https://www.amazon.co.uk/dp/B0FPRKBGP7) [**Febreze Bathroom Continuous Air Freshener Lenor Exotic Bloom Scent 3 Count**Febreze**£5.00**247 rev11mo ago](https://www.amazon.co.uk/dp/B0FLWSL4N3) [**Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Floral Cherries Pack of 6 (6x 108g) Packaging May Vary**glade**£8.94**112 rev11mo ago](https://www.amazon.co.uk/dp/B0FLJW13FJ) [**Glade Scented Candle Sleeved Infused with Essential Oils Made without Palm oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Warm Apple Pie Pack of 6 (6x 108g)**glade**£10.99**120 rev11mo ago](https://www.amazon.co.uk/dp/B0FLJTQZBH) [**Glade Scented Candle Sleeved Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Limited Edition Christmas Candle Pumpkin Spice Latte Pack of 6 (6X 108g)**glade**£10.91**88 rev11mo ago](https://www.amazon.co.uk/dp/B0FLJW6Y5N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Relaxing Zen 150g**glade**£1.24**4.3★**▲ 206%**](https://www.amazon.co.uk/dp/B00CWVBCF2) [**Febreze Bathroom Continuous Air Freshener Lenor Exotic Bloom Scent 3 Count**Febreze**£5.00**4.2★**▲ 119%**](https://www.amazon.co.uk/dp/B0FLWSL4N3) [**Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Clean Linen Pack of 8 (8 x 150g)**glade**£9.64**4.3★**▲ 117%**](https://www.amazon.co.uk/dp/B084V7Z77B) [**Glade Jar Candle Scented Candle Infused with Essential Oils Made Without Palm Oil Up to 25 Hour Burn Time Vanilla Blossom Pack of 6 (6x108g)**glade**£9.93**4.5★**▲ 97%**](https://www.amazon.co.uk/dp/B0FJ2P3WD5) [**Glade Plug in Air Freshener Refill Electric Scented Oil Room Air Freshener Sandalwood & Jasmine Pack of 6 (6 x 20ml)**glade**£12.82**4.6★**▲ 96%**](https://www.amazon.co.uk/dp/B0CPYTLVXL)
**~~View all trending →~~**
## **What buyers say about chefs candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“Great fragrance”*
**Value For Money**15%
*“Great value”*
**Quality-Overall**5%
*“Seems to be a lot of good reviews”*
**Advertised Vs Actual Product**4%
*“It does the job”*
**Durability**3%
*“Lasting”*
**Freshness**3%
*“Freshness is great”*
**Ease Of Use**2%
*“Easy to use”*
**Efficiency**1%
*“Pleasantly effective”*
**Hygiene-Overall**1%
*“Good for Bath room”*
**Strength**1%
*“Very strong excellent”*
### **What buyers complain about **
**Smell**52%
*“Can't smell it”*
**Value For Money**8%
*“Not worth it”*
**Durability**7%
*“device stopped working after a few months”*
**Quality-Overall**3%
*“Not as good as the cheap W5 ones from Lidl”*
**Size-Overall**3%
*“Quite small”*
**Strength**3%
*“it's not powerful whatsoever”*
**Ease Of Use**2%
*“Extremely hard to open”*
**Advertised Vs Actual Product**2%
*“Doesnt live up to description”*
**Color**2%
*“they definetly are not the purple colour”*
**Stale/Rotten/Spoiled**1%
*“Rubbish”*
### **Top return reasons **
**Smell**36%
**Leak-Proof**11%
**Functionality-Overall**11%
**Size-Overall**10%
**Advertised Vs Actual Product**4%
**Durability**4%
**Quality-Overall**4%
**Color**3%
**Value For Money**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is chefs candle profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 47 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is -37.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the chefs candle niche?**
- 6 brands and 198 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in chefs candle?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- **When does demand for chefs candle peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.9× the quietest.
- **What does it cost to enter the chefs candle niche?**
- Listings span £1.24–£14.44; the average listing price is £7.64 (sweet spot $15–$100). The average incumbent carries 1,256 reviews — the moat a new listing must climb.
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