---
title: "Cheez Its — £112K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cheez-its"
last_updated: "2026-07-31T12:40:26.795Z"
locale: en
meta:
description: "Niche score 41/100 · £112K/yr market · 64K searches/yr · £11.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £112K/yr market · 64K searches/yr · £11.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cheez Its — £112K/yr Amazon UK Niche (2026) - Flapen"
---
# **cheez its**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 18Conversion 97Competition 13Returns 100Price range 68Avg price 42Brand share 0Review moat 57Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£1.37–£44.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,225**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.05**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£112K**
£112K/yr · 64K searches
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, cheez its is a £112K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cheez its market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£138K–£166K**
- units × avg price
- **Conversion rate**
- **15.8%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **11%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- CHEEZ-IT74% - Cheez It26% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 20 weeks — -14.1% search growth over the last 90 days.
1K750Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/cheez-its/trend)
## **Top cheez its search terms**
- **cheez its**44K/yr-12.4%14.2% conv. - **cheez it**12K/yr-23.4%11.2% conv. - **cheese its**5K/yr-13.8%15.8% conv. - **cheezits**3K/yr-0.9%18.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cheez-its/search-terms)
## **Top cheez its products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£34K40%£45K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cheez-it Double Cheese Baked Snacks 150g**CHEEZ-IT**£1.45**4.5★177 rev](https://www.amazon.co.uk/dp/B0DCGM84JG) [2**Kelloggs Cheez-It Cheese & Smokey Bacon Crackers 150g**CHEEZ-IT**£1.60**4.6★66 rev](https://www.amazon.co.uk/dp/B0F7SJHN3Z) [3**Cheeze-its Cheese and Sour Cream and Onion Baked Snacks 150g**CHEEZ-IT**£1.37**4.3★167 rev](https://www.amazon.co.uk/dp/B0DCK4DSYT) [4**Cheez-It Snapd Cheese & Chilli Baked Snacks 150g**CHEEZ-IT**£1.39**4.7★87 rev](https://www.amazon.co.uk/dp/B0DCK4Y525) [5**Cheez-It Original Crackers 198 g**Cheez It**£7.27**4.5★3,588 rev](https://www.amazon.co.uk/dp/B002OTOMMM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cheez-It Original Crackers - 200g**Cheez It**£8.31**3,196 rev1y ago](https://www.amazon.co.uk/dp/B083VJG6VT) [**Kelloggs Cheez-It Cheese & Smokey Bacon Crackers 150g**CHEEZ-IT**£1.60**66 rev1y ago](https://www.amazon.co.uk/dp/B0F7SJHN3Z) [**Cheez-It Snapd Double Cheese Baked Snacks 20x40g**Cheez It**£18.95**33 rev1y ago](https://www.amazon.co.uk/dp/B0DKY855WY) [**Cheeze-its Cheese and Sour Cream and Onion Baked Snacks 150g**CHEEZ-IT**£1.37**167 rev1y ago](https://www.amazon.co.uk/dp/B0DCK4DSYT) [**Cheez-It Snapd Cheese & Chilli Baked Snacks 150g**CHEEZ-IT**£1.39**87 rev1y ago](https://www.amazon.co.uk/dp/B0DCK4Y525)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cheez-It Original Crackers 198 g**Cheez It**£7.27**4.5★**▲ 18%**](https://www.amazon.co.uk/dp/B002OTOMMM) [**Cheez-it Double Cheese Baked Snacks 150g**CHEEZ-IT**£1.45**4.5★**▲ 13%**](https://www.amazon.co.uk/dp/B0DCGM84JG) [**Cheeze-its Cheese and Sour Cream and Onion Baked Snacks 150g**CHEEZ-IT**£1.37**4.3★**— 3%**](https://www.amazon.co.uk/dp/B0DCK4DSYT) [**Kelloggs Cheez-It Cheese & Smokey Bacon Crackers 150g**CHEEZ-IT**£1.60**4.6★**— 0%**](https://www.amazon.co.uk/dp/B0F7SJHN3Z) [**Cheez-It Snapd Cheese & Chilli Baked Snacks 150g**CHEEZ-IT**£1.39**4.7★**— 2%**](https://www.amazon.co.uk/dp/B0DCK4Y525)
**~~View all trending →~~**
## **What buyers say about cheez its**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**43%
*“Delicious and cheesy”*
**Crispiness**24%
*“Love these crisps”*
**Value For Money**11%
*“Great snack & cheap”*
**Flavor**9%
*“Flavour is amazing”*
**Quality-Overall**3%
*“No issues with quality or delivery”*
**Locally Manufactured**3%
*“Like USA”*
**Smell**2%
*“Lovely and crunchy and smelly cheesy”*
**Size-Overall**2%
*“The big bag size makes them ideal for sharing”*
**Storage Temperature**2%
*“Good shelf life”*
**Freshness**1%
*“just as fresh”*
### **What buyers complain about **
**Taste-Overall**33%
*“bacon just tastes a bit weird”*
**Flavor**33%
*“I dont even have anything to compare it was almost chemical flavour”*
**Value For Money**13%
*“Not worth the cost”*
**Size-Overall**13%
*“Small bag”*
**Quality-Overall**8%
*“No way near as good as the cheese ones”*
## **Common questions**
- **Is cheez its profitable to sell on Amazon United Kingdom?**
- The niche generates £112K/yr across 9 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the cheez its niche?**
- 2 brands and 38 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cheez its?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the cheez its niche?**
- Listings span £1.37–£44.58; the average listing price is £11.05 (sweet spot $15–$100). The average incumbent carries 1,225 reviews — the moat a new listing must climb.
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