---
title: "Cheesecake — £132K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cheesecake"
last_updated: "2026-07-31T12:34:49.116Z"
locale: en
meta:
description: "Niche score 52/100 · £132K/yr market · 202K searches/yr. Prices mostly outside the sweet spot ($1.05–$9.85) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £132K/yr market · 202K searches/yr. Prices mostly outside the sweet spot ($1.05–$9.85) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cheesecake — £132K/yr Amazon UK Niche (2026) - Flapen"
---
# **cheesecake**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($1.05–$9.85) keeps it on the watch list.
Market size 30Growth 17Conversion 99Competition 83Returns 100Price range 0Avg price 10Brand share 14Review moat 90Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****192.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£132K**
£132K/yr · 202K searches
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£3.45**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.05–£9.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cheesecake is a £132K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cheesecake market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£104K–£138K**
- units × avg price
- **Conversion rate**
- **18.9%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **3%**
- **Out of stock**
- **11.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 80%
**Open market**
**4%**
- Morrisons60% - Iceland14% - Gü11% - English Cheesecake Company6% - CO OP4% - English Cheesecake2% - Open — no brand owns it (5 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.
15K10KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/cheesecake/trend)
## **Top cheesecake search terms**
- **cheesecake**155K/yr-16.1%14.7% conv. - **cheese cake**31K/yr-16.3%13.0% conv. - **cheesecakes**4K/yr-6.1%18.2% conv. - **cheese cakes**4K/yr-13.8%13.4% conv. - **frozen cakes**9K/yr-45.3%3.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cheesecake/search-terms)
## **Top cheesecake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£5K6%£8K8%£11K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons New York Cheesecake 450g (Frozen)**Morrisons**£2.90**4.3★796 rev](https://www.amazon.co.uk/dp/B01LPQ3YU0) [2**Morrisons Strawberry Cheesecakes 3x100 g**Morrisons**£2.59**4.5★569 rev](https://www.amazon.co.uk/dp/B07FRQ5YG8) [3**Iceland Baked New York Cheesecake 450g**Iceland**£2.49**4.2★83 rev](https://www.amazon.co.uk/dp/B0DJT64M8X) [4**Morrisons Double Chocolate Cheesecake 420g (Frozen)**Morrisons**£2.72**4.3★949 rev](https://www.amazon.co.uk/dp/B01AWH2NDM) [5**Morrisons Strawberry Swirl Cheesecake 375 g (Frozen)**Morrisons**£1.05**4.3★436 rev](https://www.amazon.co.uk/dp/B07S7LCZ65)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons The Best Creme Brulee Cheesecake 426g**Morrisons**£5.86**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGDLLFY) [**Morrisons Chocolate Chip Muffin Cheesecake 370g**Morrisons**£2.63**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GQC7L7CB) [**Gu New York Cheesecake Dessert 2 x 70g**Gü**£2.69**31 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWDGZL3) [**Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g**Gü**£2.98**24 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWSTZ57) [**Gü Salted Caramel Cheesecake Dessert 2 x 82g**Gü**£3.07**26 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWD7JYP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons The Best Creme Brulee Cheesecake 426g**Morrisons**£5.86**5.0★**▲ 234%**](https://www.amazon.co.uk/dp/B0GVGDLLFY) [**Morrisons Chocolate Chip Muffin Cheesecake 370g**Morrisons**£2.63**4.4★**▲ 178%**](https://www.amazon.co.uk/dp/B0GQC7L7CB) [**English Cheesecake Company Lemon Mascarpone Cheesecake Slices 2 x 90g**English Cheesecake**£3.10**0.0★**▲ 111%**](https://www.amazon.co.uk/dp/B0FCFYZNDF) [**Morrisons The Best Whole Vanilla Cheesecake 500g**Morrisons**£5.58**4.2★**▲ 72%**](https://www.amazon.co.uk/dp/B0D92PVZLD) [**Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g**Gü**£2.98**4.7★**▲ 69%**](https://www.amazon.co.uk/dp/B0FQWSTZ57)
**~~View all trending →~~**
## **What buyers say about cheesecake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**43%
*“Absolutely delicious”*
**Baking**11%
*“Best cheesecake ever”*
**Sweetness**9%
*“Nice and not too sweet”*
**Value For Money**8%
*“Worth the money”*
**Flavor**6%
*“Great flavour great price”*
**Texture/Consistency-Overall**5%
*“especially the chocolate with the texture of the soft filling”*
**Soft Feel**4%
*“Rich, creamy and luxurious in handy wee glass pots”*
**Quality-Overall**4%
*“The chocolate shell is high quality”*
**Freshness**3%
*“Delivered fresh”*
**Crispiness**2%
*“Yummy, biscuit based very crumberly and toffee/caramel topping is gorgeous”*
### **What buyers complain about **
**Value For Money**21%
*“it did cost me £7 delivery”*
**Taste-Overall**17%
*“the lemon taste is artificial-tastingbrather than having the real tang of lemons”*
**Flavor**10%
*“no real flavouror zing in it”*
**Quality-Overall**7%
*“Very average”*
**Moist/Dry**7%
*“Little dry compared to other Cheesecakes”*
**Advertised Vs Actual Product**7%
*“Misleading picture of the amount of chocolate”*
**Storage Temperature**4%
*“Check the item is frozen”*
**Salt Content**4%
*“salty to the point it made me feel queasy after a few bites”*
**Sweetness**4%
*“Did not enjoy this at all as it was way too sweet”*
**Texture/Consistency-Overall**2%
*“The cheese bit is a little bit bland in contrast to everything else though”*
## **Common questions**
- **Is cheesecake profitable to sell on Amazon United Kingdom?**
- The niche generates £132K/yr across 38 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the cheesecake niche?**
- 11 brands and 39 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in cheesecake?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.0%.
- **When does demand for cheesecake peak?**
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- **What does it cost to enter the cheesecake niche?**
- Listings span £1.05–£9.85; the average listing price is £3.45 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.
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