---
title: "Cheese Spread — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cheese-spread"
last_updated: "2026-07-31T12:34:55.739Z"
locale: en
meta:
description: "Niche score 43/100 · £77K/yr market · 157K searches/yr · £2.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £77K/yr market · 157K searches/yr · £2.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cheese Spread — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **cheese spread**
**Skip it**
Prices mostly outside the sweet spot ($1.05–$12.59) — this niche doesn't clear our bar today.
Market size 19Growth 29Conversion 100Competition 53Returns 100Price range 0Avg price 7Brand share 16Review moat 72Quality gap 27
**Conversion**
**Incredible****20.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****612.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£77K**
£77K/yr · 157K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£2.36**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.05–£12.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cheese spread is a £77K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cheese spread market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£71K–£94K**
- units × avg price
- **Conversion rate**
- **20.9%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **0%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 98%
**Open market**
**4%**
- Primula46% - SERIOUSLY25% - Dairylea13% - Morrisons6% - Philadelphia3% - The Laughing Cow2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/cheese-spread/trend)
## **Top cheese spread search terms**
- **cheese spread**85K/yr-4.6%18.2% conv. - **primula cheese**33K/yr+12.1%18.2% conv. - **primula**13K/yr+7.1%18.1% conv. - **cream cheese spread**8K/yr+2.0%0.4% conv. - **primula cheese spread**7K/yr+88.3%2.8% conv. - **spreadable cheese**6K/yr+3.3%15.3% conv. - **spread cheese**3K/yr-5.9%18.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cheese-spread/search-terms)
## **Top cheese spread products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Primula Original Cheese 140g**Primula**£1.76**4.6★497 rev](https://www.amazon.co.uk/dp/B09RWJK7TQ) [2**Primula Cheese n Chives 140g**Primula**£1.76**4.7★450 rev](https://www.amazon.co.uk/dp/B09RWLJMNM) [3**Seriously Strong Original Spreadable Cheddar Cheese 125g**SERIOUSLY**£1.52**4.7★818 rev](https://www.amazon.co.uk/dp/B00859PFE4) [4**Primula Cheese n Ham 140g**Primula**£1.77**4.6★353 rev](https://www.amazon.co.uk/dp/B09RWK1TT1) [5**Seriously Strong Spreadable Vintage Cheddar 125g**SERIOUSLY**£1.51**4.7★782 rev](https://www.amazon.co.uk/dp/B06VS8LJDC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Laughing Cow 8 Creamy Spreadable Cheese Light 120g**The Laughing Cow**£1.52**12 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGK6BR3) [**The Laughing Cow Light Cheese Spread Triangles x16 240g**The Laughing Cow**£2.93**48 rev11mo ago](https://www.amazon.co.uk/dp/B0FN47NHT8) [**Primulla Cheese with Chives Spread - Easy To Use. Just Squeeze The Tube And Watch The Cheese Come Out - a Bagel Or Some Toast - Pack of 5 x 100g**BargainsMania**£12.59**10 rev2y ago](https://www.amazon.co.uk/dp/B0D772XF4N) [**MORRISONS Morrisons Soft Cheese Smooth & Creamy 200g**Morrisons**£1.56**1,212 rev4y ago](https://www.amazon.co.uk/dp/B0BJ2Y6QW6) [**Morrisons Soft Cheese Smooth & Creamy 50% Reduced Fat 200g**Morrisons**£1.55**684 rev4y ago](https://www.amazon.co.uk/dp/B0BJ2ZNFN3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Laughing Cow 8 Creamy Spreadable Cheese Light 120g**The Laughing Cow**£1.52**4.6★**▲ 154%**](https://www.amazon.co.uk/dp/B0FPGK6BR3) [**Philadelphia Original Soft Cheese 165g**Philadelphia**£1.62**4.7★**▲ 112%**](https://www.amazon.co.uk/dp/B0142HKP9W) [**Morrisons Savers Plain Soft Cheese 200g**Morrisons**£1.05**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0B1QMWW95) [**Primula Cheese N Prawns 140g**Primula**£1.77**4.5★**▲ 20%**](https://www.amazon.co.uk/dp/B09RWKZWKL) [**Seriously Strong Spreadable Original 250g**SERIOUSLY**£3.40**4.5★**▲ 19%**](https://www.amazon.co.uk/dp/B015SGF578)
**~~View all trending →~~**
## **What buyers say about cheese spread**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**52%
*“So tasty & versatile”*
**Flavor**11%
*“Great flavour”*
**Quality-Overall**9%
*“Excellent product”*
**Ease Of Use**8%
*“Classic and handy”*
**Value For Money**7%
*“Great value”*
**Texture/Consistency-Overall**3%
*“With it's great spreading consistency as well as uses it's a regular in my shopping basket”*
**Soft Feel**3%
*“Lovely creamy soft cheese for biscuits”*
**Baking**2%
*“Perfect for my homemade cheesecake”*
**Cooking Instructions**1%
*“Keeps longer than block no need to grate”*
**Portability**1%
*“very useful option for packed lunches”*
### **What buyers complain about **
**Taste-Overall**44%
*“somehow has changed tastes slightly powdery”*
**Size-Overall**25%
*“Nice cheese, deceptive tub size, buy for £1 any more don't bother”*
**Flavor**19%
*“Flavour has changed”*
**Texture/Consistency-Overall**6%
*“Not as creamy as the more expensive ones”*
## **Common questions**
- **Is cheese spread profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the cheese spread niche?**
- 9 brands and 39 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in cheese spread?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Flavor. The return rate is 0.0%.
- **When does demand for cheese spread peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the cheese spread niche?**
- Listings span £1.05–£12.59; the average listing price is £2.36 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.
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