---
title: "Trend — cheese board - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cheese-board/trend"
last_updated: "2026-07-31T12:42:51.020Z"
locale: en
meta:
  description: "Niche score 61/100 · £321K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £321K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cheese board - Flapen"
---

# **cheese board**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 19Conversion 24Competition 85Returns 97Price range 72Avg price 82Brand share 95Review moat 77Quality gap 43

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****£17.61**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****453.33**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£2.01–£47.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£321K**

£321K/yr · 945K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-11.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")