---
title: "Cheese and Onion — £116K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cheese-and-onion"
last_updated: "2026-07-31T11:49:40.157Z"
locale: en
meta:
description: "Niche score 45/100 · £116K/yr market · 192K searches/yr · £3.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £116K/yr market · 192K searches/yr · £3.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cheese and Onion — £116K/yr Amazon UK Niche (2026) - Flapen"
---
# **cheese and onion**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 42Conversion 98Competition 33Returns 100Price range 22Avg price 10Brand share 0Review moat 68Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****796.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£116K**
£116K/yr · 192K searches
**Price range**
**Bad****£1.14–£18.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£3.61**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cheese and onion is a £116K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cheese and onion market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£144K–£181K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#194**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **11%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Walkers71% - Morrisons20% - SEABRK4% - by Amazon2% - Kettle2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.
6K4KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/cheese-and-onion/trend)
## **Top cheese and onion search terms**
- **cheese and onion crisps**84K/yr+4.3%18.4% conv. - **walkers cheese and onion crisps**27K/yr+51.1%11.4% conv. - **cheese and onion**29K/yr+10.2%8.6% conv. - **walkers crisps cheese and onion**9K/yr+32.1%7.1% conv. - **cheese and onion rolls**13K/yr+9.3%14.4% conv. - **cheese rolls**11K/yr+19.8%15.9% conv. - **crisps cheese and onion**5K/yr+27.9%14.3% conv. - **walkers cheese and onion**6K/yr-12.9%9.5% conv. - **cheese onion crisps**4K/yr+0.4%10.7% conv. - **cheese onion**3K/yr-12.2%9.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cheese-and-onion/search-terms)
## **Top cheese and onion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£17K20%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Walkers Cheese and Onion Vegetarian Multipack Crisps Ideal for Lunch and Snacking 12x25 g**Walkers**£2.46**4.6★1,407 rev](https://www.amazon.co.uk/dp/B079C88KCY) [2**Walkers Cheese and Onion Vegetarian Multipack Crisps 6x25g**Walkers**£1.80**4.7★2,658 rev](https://www.amazon.co.uk/dp/B015WF8I5Q) [3**Walkers Cheese & Onion Sharing Crisps 150g**Walkers**£1.16**4.5★296 rev](https://www.amazon.co.uk/dp/B09YYV3HBM) [4**Walkers Cheese & Onion Multipack Crisps 14x25g**Walkers**£3.43**5.0★2 rev](https://www.amazon.co.uk/dp/B0H2FWKSZV) [5**Morrisons Cheese & Onion Crisps 6 Pack**Morrisons**£1.22**4.4★978 rev](https://www.amazon.co.uk/dp/B079DVF2FV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Walkers Cheese & Onion Multipack Crisps 14x25g**Walkers**£3.43**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H2FWKSZV) [**Morrisons Market Street Cheese Topped Rolls 6 Pack**Morrisons**£1.83**21 rev10mo ago](https://www.amazon.co.uk/dp/B0FQPC8H75) [**by Amazon Our Selection Hand Cooked Mature Cheddar & Caramelised Onion Crisps 150g**by Amazon**£1.14**265 rev10mo ago](https://www.amazon.co.uk/dp/B0F2FFKRTB) [**Morrisons Market Street Cheese Filled Rolls 4 Pack**Morrisons**£1.39**76 rev1y ago](https://www.amazon.co.uk/dp/B0DDQ89381) [**Morrisons 18 Mini Cheese & Onion Rolls 180g**Morrisons**£2.40**58 rev2y ago](https://www.amazon.co.uk/dp/B0D8WW9BXV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Walkers Cheese & Onion Multipack Crisps 14x25g**Walkers**£3.43**5.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0H2FWKSZV) [**Morrisons Market Street Cheese Topped Rolls 6 Pack**Morrisons**£1.83**4.0★**▲ 90%**](https://www.amazon.co.uk/dp/B0FQPC8H75) [**by Amazon Our Selection Hand Cooked Mature Cheddar & Caramelised Onion Crisps 150g**by Amazon**£1.14**4.3★**▲ 34%**](https://www.amazon.co.uk/dp/B0F2FFKRTB) [**Walkers Cheese & Onion Sharing Crisps 150g**Walkers**£1.16**4.5★**▲ 32%**](https://www.amazon.co.uk/dp/B09YYV3HBM) [**Walkers Squares Cheese & Onion Multipack Snacks Crisps 6x22g**Walkers**£1.29**4.7★**▲ 22%**](https://www.amazon.co.uk/dp/B07ZKLXX2S)
**~~View all trending →~~**
## **What buyers say about cheese and onion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“had a good strong taste”*
**Crispiness**26%
*“Great crisp”*
**Value For Money**17%
*“Good Value”*
**Quality-Overall**7%
*“Excellent product as to be expected”*
**Flavor**6%
*“rich flavour balance”*
**Freshness**4%
*“They were fresh”*
**Nutritional Content**2%
*“These are gluten free, very fresh and value for money”*
**Soft Feel**1%
*“Nice and soft”*
**Texture/Consistency-Overall**1%
*“great texture”*
**Thickness**0%
*“It is a properly deep”*
### **What buyers complain about **
**Taste-Overall**14%
*“Not a strong taste quite bland”*
**Flavor**10%
*“No flavour”*
**Stale/Rotten/Spoiled**9%
*“Stale”*
**Salt Content**9%
*“Tasted more like ready salted than cheese n onion”*
**Value For Money**7%
*“A bit expensive”*
**Quality-Overall**7%
*“cheap”*
**Crispiness**5%
*“Sent me out of date crisps”*
**Sweetness**4%
*“why sweet”*
**Ingredients-Overall**3%
*“after I eat them I always feel nauseous as if there is a product or ingredient in them that is bad for you”*
**Storage Temperature**2%
*“Onions undercooked”*
### **Top return reasons **
**Crispiness**100%
## **Common questions**
- **Is cheese and onion profitable to sell on Amazon United Kingdom?**
- The niche generates £116K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the cheese and onion niche?**
- 5 brands and 72 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cheese and onion?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for cheese and onion peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cheese and onion niche?**
- Listings span £1.14–£18.94; the average listing price is £3.61 (sweet spot $15–$100). The average incumbent carries 796 reviews — the moat a new listing must climb.
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