---
title: "Reviews — chardonnay - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chardonnay/reviews"
last_updated: "2026-07-31T23:34:34.998Z"
locale: en
meta:
  description: "Niche score 65/100 · £259K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £259K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — chardonnay - Flapen"
---

# **chardonnay**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 48Growth 21Conversion 96Competition 74Returns 99Price range 76Avg price 58Brand share 68Review moat 92Quality gap 60

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****163.64**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£4.40–£50.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.95**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£259K**

£259K/yr · 143K searches

**Growth**

**Bad****-8.4%**

90-day search growth — must beat 0% to launch