---
title: "Chardonnay — £259K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chardonnay"
last_updated: "2026-07-31T14:09:39.662Z"
locale: en
meta:
description: "Niche score 65/100 · £259K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · £259K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chardonnay — £259K/yr Amazon UK Niche (2026) - Flapen"
---
# **chardonnay**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 48Growth 21Conversion 96Competition 74Returns 99Price range 76Avg price 58Brand share 68Review moat 92Quality gap 60
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****163.64**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£4.40–£50.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.95**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£259K**
£259K/yr · 143K searches
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chardonnay is a £259K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 65/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chardonnay market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£389K–£518K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#286**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **30%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 85%
**Open market**
**30%**
- Yellow Tail20% - McGuigan15% - Hardys11% - by Amazon11% - Wolf Blass6% - Lindemans6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/chardonnay/trend)
## **Top chardonnay search terms**
- **chardonnay**73K/yr-2.0%13.0% conv. - **yellow tail**14K/yr-2.6%8.9% conv. - **chardonnay wine**23K/yr-39.9%7.9% conv. - **yellow tail chardonnay**10K/yr+29.6%10.1% conv. - **white wine chardonnay**7K/yr-16.1%7.5% conv. - **chardonnay white wine**5K/yr+2.1%6.4% conv. - **yellow tail wine**10K/yr-48.6%2.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chardonnay/search-terms)
## **Top chardonnay products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£10K8%£21K12%£31K16%£41K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yellow Tail Chardonnay Wine 750 ml**Yellow Tail**£7.63**4.0★11 rev](https://www.amazon.co.uk/dp/B01FFT7T8Q) [2**McGuigan Black Label Chardonnay 75 cl (Case of 6)**McGuigan**£26.50**4.4★427 rev](https://www.amazon.co.uk/dp/B00O18SAM2) [3**by Amazon Australian Chardonnay White Wine 75cl**by Amazon**£5.60**4.2★204 rev](https://www.amazon.co.uk/dp/B0B5X4PW36) [4**Lindemans Chardonnay White Wine 75cl**Lindemans**£5.73**4.4★287 rev](https://www.amazon.co.uk/dp/B00699NQDY) [5**Jam Shed Chardonnay White Wine | 75cl | Rich Toasty and Buttery**Jam Shed**£5.84**4.4★141 rev](https://www.amazon.co.uk/dp/B0964PHPS3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yellow Tail wine | Australian | 75cl | Smooth White Wine | 13.0% ABV (Case of 6 bottles Chardonnay)**Drayman Direct**£50.07**12 rev1y ago](https://www.amazon.co.uk/dp/B0F145CWVJ) [**Morrisons Chardonnay 2.25L**Morrisons**£15.77**40 rev2y ago](https://www.amazon.co.uk/dp/B0CV87TQ8K) [**Morrisons Chardonnay White Wine 750ml**M MID-TIER**£5.35**27 rev2y ago](https://www.amazon.co.uk/dp/B0CGXD1TNK) [**Hardys Stamp Chardonnay 750ml**Hardys**£6.83**4 rev3y ago](https://www.amazon.co.uk/dp/B0BWS91PLW) [**by Amazon Australian Chardonnay White Wine 75cl**by Amazon**£5.60**204 rev3y ago](https://www.amazon.co.uk/dp/B0B5X4PW36)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yellow Tail Chardonnay Wine 750 ml**Yellow Tail**£7.63**4.0★**▲ 99%**](https://www.amazon.co.uk/dp/B01FFT7T8Q) [**Hardys Crest Chardonnay Sauvignon Blanc 75cl**Hardys**£5.80**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B006ROXE2Y) [**Morrisons Chardonnay White Wine 750ml**M MID-TIER**£5.35**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B0CGXD1TNK) [**Yellow Tail Chardonnay Wine 6x75cl**Yellow Tail**£42.27**4.7★**▲ 34%**](https://www.amazon.co.uk/dp/B0175V1GTU) [**Hardys Stamp Chardonnay 750ml**Hardys**£6.83**4.7★**▲ 31%**](https://www.amazon.co.uk/dp/B0BWS91PLW)
**~~View all trending →~~**
## **What buyers say about chardonnay**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**37%
*“Value for money”*
**Alcohol Flavor**30%
*“A good wine”*
**Taste-Overall**16%
*“The tast is fantastic”*
**Freshness**6%
*“Refreshingly different”*
**Quality-Overall**3%
*“a quality item”*
**Flavor**2%
*“I love Chardonnay”*
### **What buyers complain about **
**Taste-Overall**39%
*“it doesn't taste anything like chardonnay”*
**Value For Money**22%
*“cost”*
**Quality-Overall**11%
*“Horrible quality and expensive when unable to drink any of it”*
**Sweetness**11%
*“Smooth on the pallet, not sweet”*
**Sour**6%
*“sour”*
## **Common questions**
- **Is chardonnay profitable to sell on Amazon United Kingdom?**
- The niche generates £259K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the chardonnay niche?**
- 17 brands and 46 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in chardonnay?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.2%.
- **When does demand for chardonnay peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the chardonnay niche?**
- Listings span £4.40–£50.07; the average listing price is £12.95 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.
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