---
title: "Chamomile — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chamomile"
last_updated: "2026-07-31T10:53:22.769Z"
locale: en
meta:
description: "Niche score 40/100 · £56K/yr market · 83K searches/yr · £6.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £56K/yr market · 83K searches/yr · £6.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chamomile — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **chamomile**
**Skip it**
Prices mostly outside the sweet spot ($1.88–$12.91) — this niche doesn't clear our bar today.
Market size 14Growth 13Conversion 88Competition 27Returns 100Price range 0Avg price 18Brand share 48Review moat 72Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****634.12**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.55**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£56K**
£56K/yr · 83K searches
**Growth**
**Bad****-25.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.88–£12.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chamomile is a £56K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chamomile market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£52K–£66K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#401**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **82%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**20%**
- Masala Cottage34% - Origeens21% - teapigs9% - IDDA Herbal7% - Ash Spice Company5% - Spice Planet4%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -25.0% search growth over the last 90 days.
2K2KNov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/grocery/chamomile/trend)
## **Top chamomile search terms**
- **chamomile**24K/yr-22.8%5.4% conv. - **chamomile flowers**22K/yr-34.0%6.8% conv. - **camomile**9K/yr-12.5%7.3% conv. - **chamomile tea loose leaf**10K/yr-32.9%10.4% conv. - **dried chamomile flowers**5K/yr+25.6%6.8% conv. - **organic chamomile flowers**4K/yr-18.8%10.2% conv. - **dried chamomile**3K/yr-20.1%8.3% conv. - **loose leaf chamomile tea**4K/yr-39.5%12.9% conv. - **loose chamomile tea**3K/yr-39.1%10.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/chamomile/search-terms)
## **Top chamomile products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea 50g-1900g (25g)**Masala Cottage**£3.66**4.4★251 rev](https://www.amazon.co.uk/dp/B0CQV175R9) [2**ORIGEENS ORGANIC CHAMOMILE TEA Sourced in Europe 100g | Camomile Tea Whole Flower Digestion & Sleep Easy Tea | Camomile Flowers - Organic Wild Chamomile Flowers**Origeens**£8.94**4.7★1,778 rev](https://www.amazon.co.uk/dp/B08BZWCY95) [3**Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea 50g-1900g (50g)**Masala Cottage**£4.09**4.4★251 rev](https://www.amazon.co.uk/dp/B0CQV1XQZB) [4**IDDA Herbal Chamomile Tea 100g 3.5 oz Premium Quality Whole Chamomile Flowers Herbal Loose Tea**IDDA Herbal**£5.98**4.5★146 rev](https://www.amazon.co.uk/dp/B09SXY4QQH) [5**teapigs Chamomile Loose Leaf Tea - 65 Caffeine-Free Servings for Sleep & Relaxation - Award-Winning Digestive Support Tea - 100g Pack (1 Pack)**teapigs**£8.34**4.7★1,261 rev](https://www.amazon.co.uk/dp/B07C622MTH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chamomile Flower Loose Herbal Tea - Camomile - Matricaria Chamomilla (100g)**Hiip Tea**£7.84**45 rev1y ago](https://www.amazon.co.uk/dp/B0DYVHHXNZ) [**Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea By Spice R Us 25g-1900g (25g)**Spice R Us**£3.08**36 rev1y ago](https://www.amazon.co.uk/dp/B0DT7TZJSG) [**Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea Spice Planet 25g-950g (25 Grams)**Spice Planet**£3.10**81 rev1y ago](https://www.amazon.co.uk/dp/B0DDHSP1TK) [**Chamomile Tea Monte Nativo (250g) - Dried Chamomile Flowers - Camomile - Aromatic and 100% Pure and Natural Loose Leaf Herbal Tea Without Additives - As a healthy refreshing infusion**Monte Nativo**£9.57**318 rev2y ago](https://www.amazon.co.uk/dp/B0CWLDL8QG) [**Hestia Herbs Greek Dried Chamomile Flowers 250 g**HESTIA**£12.91**1,501 rev2y ago](https://www.amazon.co.uk/dp/B0CV41VMGD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Chamomile Flowers (Loose Tea) 100g**Buy Whole Foods Online**£4.17**5.0★**▲ 311%**](https://www.amazon.co.uk/dp/B0FYH7NWJV) [**Chamomile Tea Loose Organic 100g (50 Cups) | European Chamomile Flowers Clean and Dried REPLANTEA**REPLANTEA Cuidamos tu Naturaleza**£9.08**4.5★**▲ 91%**](https://www.amazon.co.uk/dp/B0CB6LCZ6X) [**Twinings Organic Camomile Tea Bags X20 30g 30 Grams**Twinings**£2.61**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B017IYGLCQ) [**Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea Spice Planet 25g-950g (25 Grams)**Spice Planet**£3.10**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B0DDHSP1TK) [**Morrisons Camomile Dream 40 Bags 80g**Morrisons**£1.88**4.7★**▲ 30%**](https://www.amazon.co.uk/dp/B07CNFRK59)
**~~View all trending →~~**
## **What buyers say about chamomile**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Quality tea”*
**Taste-Overall**27%
*“Has a lovely natural taste”*
**Vegan/Organic**7%
*“organic herb tea”*
**Freshness**6%
*“Seems fresh”*
**Smell**5%
*“the smell is so fresh”*
**Flavor**5%
*“Lovely flavour”*
**Value For Money**4%
*“absolutely worth it”*
**Ingredients-Overall**3%
*“I highly recommend this as a fresh herbal tonic to take daily”*
**Health Benefits-Overall**3%
*“a tasty and healthy drink indeed”*
**Advertised Vs Actual Product**2%
*“Is exactly what it says”*
### **What buyers complain about **
**Advertised Vs Actual Product**18%
*“Does not look like picture”*
**Quality-Overall**18%
*“Poor quality”*
**Value For Money**8%
*“Not as good value now”*
**Moist/Dry**7%
*“Its like theyve been dried on some chemical”*
**Flavor**6%
*“No flavour at all”*
**Taste-Overall**6%
*“Tastes very unpleasant”*
**Material Quality**6%
*“Such a shame as its mainly dust”*
**Bitter**6%
*“This is NOT just Chamomile tea it has a bitter after taste”*
**Color**6%
*“is it faulty teabag or the color of teabags changed from white to yellow”*
**Allergies**6%
*“Ive been having an allergic reaction - its hard to tell exactly whats caused it”*
## **Common questions**
- **Is chamomile profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 17 tracked products. 90-day search growth is -25.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the chamomile niche?**
- 15 brands and 29 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in chamomile?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the chamomile niche?**
- Listings span £1.88–£12.91; the average listing price is £6.55 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.
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