---
title: "Trend — chai - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chai/trend"
last_updated: "2026-07-31T15:58:16.200Z"
locale: en
meta:
  description: "Niche score 47/100 · £509K/yr market · 505K searches/yr · £12.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £509K/yr market · 505K searches/yr · £12.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — chai - Flapen"
---

# **chai**

**Skip it**

Soft demand (-28.8% this quarter) — this niche doesn't clear our bar today.

Market size 60Growth 11Conversion 79Competition 27Returns 100Price range 72Avg price 56Brand share 15Review moat 61Quality gap 38

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£3.29–£44.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,064.4**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£509K**

£509K/yr · 505K searches

**Avg price**

**Good****£12.68**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-28.8%**

90-day search growth — must beat 0% to launch