---
title: "Chablis — £34K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/chablis"
last_updated: "2026-07-31T10:53:13.719Z"
locale: en
meta:
description: "Niche score 45/100 · £34K/yr market · 27K searches/yr · £18.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £34K/yr market · 27K searches/yr · £18.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chablis — £34K/yr Amazon UK Niche (2026) - Flapen"
---
# **chablis**
**Skip it**
A small market ($34K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 32Conversion 73Competition 15Returns 98Price range 67Avg price 84Brand share 23Review moat 98Quality gap 52
**Review moat**
**Incredible****30.82**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£6.66–£32.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£34K**
£34K/yr · 27K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, chablis is a £34K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chablis market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£46K–£56K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#277**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **0%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**6%**
- Domaine du Colombier30% - Louis Jadot26% - Laurent Delaunay15% - Moillard13% - Morrisons7% - Chablis 1er Cru Cote de Lechet4% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/chablis/trend)
## **Top chablis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£14K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Domaine du Colombier Chablis Chardonnay Burgundy 75cl**Domaine du Colombier**£16.16**4.5★33 rev](https://www.amazon.co.uk/dp/B085WK4MZ3) [2**Louis Jadot Chablis Cellier du Valvan Chardonnay France White Wine 75cl**Louis Jadot**£19.09**4.4★88 rev](https://www.amazon.co.uk/dp/B001M2A4LU) [3**Laurent Delaunay Les Gappillages Chablis 75cl**Laurent Delaunay**£18.58**5.0★2 rev](https://www.amazon.co.uk/dp/B0FCFTV9HT) [4**Moillard - Gift box Chablis and Petit Chablis Chardonnay White wine Burgundy Wines in wooden case (2 x 0 75L)**Moillard**£28.27**4.5★35 rev](https://www.amazon.co.uk/dp/B0DJTJRNLR) [5**Louis Jadot Macon Blanc Villages Chardonnay France White Wine 75cl**Louis Jadot**£9.67**4.6★89 rev](https://www.amazon.co.uk/dp/B07KKR73MZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laurent Delaunay Les Gappillages Chablis 75cl**Laurent Delaunay**£18.58**2 rev1y ago](https://www.amazon.co.uk/dp/B0FCFTV9HT) [**Moillard - Gift box Chablis and Petit Chablis Chardonnay White wine Burgundy Wines in wooden case (2 x 0 75L)**Moillard**£28.27**35 rev1y ago](https://www.amazon.co.uk/dp/B0DJTJRNLR) [**Domaine De La Motte Chablis White Wine 2023 75cl**Domaine de la Motte**£24.28**0 rev2y ago](https://www.amazon.co.uk/dp/B0CHRZ5FCB) [**Domaine du Colombier Chablis Chardonnay Burgundy 75cl**Domaine du Colombier**£16.16**33 rev6y ago](https://www.amazon.co.uk/dp/B085WK4MZ3) [**Morrisons The Best Gavi 75Cl**Morrisons**£10.89**33 rev7y ago](https://www.amazon.co.uk/dp/B07VYQTNT9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Laurent Delaunay Les Gappillages Chablis 75cl**Laurent Delaunay**£18.58**5.0★**▲ 80%**](https://www.amazon.co.uk/dp/B0FCFTV9HT) [**Morrisons The Best Gavi 75Cl**Morrisons**£10.89**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B07VYQTNT9) [**Domaine du Colombier Chablis Chardonnay Burgundy 75cl**Domaine du Colombier**£16.16**4.5★**▲ 23%**](https://www.amazon.co.uk/dp/B085WK4MZ3) [**Louis Jadot Chablis Cellier du Valvan Chardonnay France White Wine 75cl**Louis Jadot**£19.09**4.4★**— 7%**](https://www.amazon.co.uk/dp/B001M2A4LU) [**Domaine Jean Defaix Chablis 1er Cru Cote de Lechet 75cl Bottle**Chablis 1er Cru Cote de Lechet**£28.84**5.0★**▼ 12%**](https://www.amazon.co.uk/dp/B00IXMS3TC)
**~~View all trending →~~**
## **Common questions**
- **Is chablis profitable to sell on Amazon United Kingdom?**
- The niche generates £34K/yr across 11 tracked products. 90-day search growth is +5.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the chablis niche?**
- 8 brands and 13 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 91% of demand.
- **When does demand for chablis peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the chablis niche?**
- Listings span £6.66–£32.00; the average listing price is £18.58 (sweet spot $15–$100). The average incumbent carries 31 reviews — the moat a new listing must climb.
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