---
title: "Trend — caviar - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/caviar/trend"
last_updated: "2026-07-31T15:05:15.984Z"
locale: en
meta:
  description: "Niche score 53/100 · £162K/yr market · 173K searches/yr · £48.07 avg price. Soft demand (-32.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £162K/yr market · 173K searches/yr · £48.07 avg price. Soft demand (-32.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — caviar - Flapen"
---

# **caviar**

**Worth a look**

Shows low returns (0.0%), but soft demand (-32.2% this quarter) keeps it on the watch list.

Market size 34Growth 9Conversion 24Competition 68Returns 100Price range 31Avg price 94Brand share 45Review moat 95Quality gap 81

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****105.9**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£48.07**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£162K**

£162K/yr · 173K searches

**Price range**

**Okay****£4.22–£277.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-32.2%**

90-day search growth — must beat 0% to launch