---
title: "Caviar — £162K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/caviar"
last_updated: "2026-07-31T12:34:23.032Z"
locale: en
meta:
description: "Niche score 53/100 · £162K/yr market · 173K searches/yr · £48.07 avg price. Soft demand (-32.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £162K/yr market · 173K searches/yr · £48.07 avg price. Soft demand (-32.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Caviar — £162K/yr Amazon UK Niche (2026) - Flapen"
---
# **caviar**
**Worth a look**
Shows low returns (0.0%), but soft demand (-32.2% this quarter) keeps it on the watch list.
Market size 34Growth 9Conversion 24Competition 68Returns 100Price range 31Avg price 94Brand share 45Review moat 95Quality gap 81
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****105.9**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£48.07**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£162K**
£162K/yr · 173K searches
**Price range**
**Okay****£4.22–£277.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-32.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, caviar is a £162K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **caviar market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£192K–£240K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **26%**
- **Sponsored**
- **71%**
- **Out of stock**
- **23.6%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**18%**
- TSARINE Caviar25% - Parkers20% - Shikrán15% - Caspian Caviar13% - Attilus Caviar5% - The Bramble Bay4% - Open — no brand owns it (9 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.2% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/caviar/trend)
## **Top caviar search terms**
- **caviar**148K/yr-31.0%1.5% conv. - **lumpfish caviar**10K/yr-47.3%4.8% conv. - **caviar beluga**7K/yr-33.8%1.4% conv. - **beluga caviar**5K/yr-24.6%1.7% conv. - **black caviar**3K/yr-39.9%0.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/caviar/search-terms)
## **Top caviar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£13K12%£19K16%£26K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELSINORE - Lumpfish Caviar - 100gm (Pack of 3)**Parkers**£21.38**4.3★38 rev](https://www.amazon.co.uk/dp/B0CYPZMDR4) [2**Eurocaviar - Shikran - Pack Mix: 4x25g Mullet Roe Black Caviar Pearls + Mullet Roe Red Caviar Pearls + Smoked Salmon Caviar Pearls + Anchovies Caviar Pearls Kosher / Halal / BRC / IFS Certified**Shikrán**£26.05**3.7★704 rev](https://www.amazon.co.uk/dp/B086SV2XDQ) [3**Caspian Caviar House Selection 50g | Premium Siberian Baerii Sturgeon | Rich Nutty Flavour with Dark Eggs | Malossol Lightly Salted | Specially Selected by Caspian Caviar**Caspian Caviar**£42.91**4.7★14 rev](https://www.amazon.co.uk/dp/B004052KGS) [4**30g White Sturgeon Caviar | Acipenser Transmontanus | Malossol Caviar | Brand - TSARINE Caviar | Free Express refrigerated delivery**TSARINE Caviar**£35.91**4.2★53 rev](https://www.amazon.co.uk/dp/B0D38CY5W7) [5**20 g Siberian Sturgeon Caviar | Black Malossol Caviar | Brand: TSARINE Caviar | Delicate Flavour with a Unique Finish**TSARINE Caviar**£40.39**4.4★211 rev](https://www.amazon.co.uk/dp/B09DBKM1YQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLACK CAVIAR BELUGA CLASSIC**Generic**£74.96**8 rev1y ago](https://www.amazon.co.uk/dp/B0F3W446VQ) [**ELSINORE - Lumpfish Caviar - 100gm (Pack of 3)**Parkers**£21.38**38 rev2y ago](https://www.amazon.co.uk/dp/B0CYPZMDR4) [**Elsinore Lumpfish Caviar 100gm (Pack of 6)**Parkers**£35.33**23 rev2y ago](https://www.amazon.co.uk/dp/B0CWLM5T7R) [**Elsinore Lumpfish Caviar 100g**Parkers**£10.12**57 rev2y ago](https://www.amazon.co.uk/dp/B0CRL8N9X9) [**Seaweed Vegan Caviar**Generic**£17.07**21 rev3y ago](https://www.amazon.co.uk/dp/B0C3XRM7XJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Welshmans Caviar**The Pembrokeshire Beach Food Company**£7.02**3.8★**▲ 296%**](https://www.amazon.co.uk/dp/B06WRRR4FJ) [**Attilus Royal Siberian Caviar 30g**Attilus Caviar**£33.15**4.3★**▲ 237%**](https://www.amazon.co.uk/dp/B01F63TFHY) [**Eurocaviar - Shikran - Pack Mix: 4x25g Mullet Roe Black Caviar Pearls + Mullet Roe Red Caviar Pearls + Smoked Salmon Caviar Pearls + Anchovies Caviar Pearls Kosher / Halal / BRC / IFS Certified**Shikrán**£26.05**3.7★**▲ 194%**](https://www.amazon.co.uk/dp/B086SV2XDQ) [**Caspian Caviar House Selection 50g | Premium Siberian Baerii Sturgeon | Rich Nutty Flavour with Dark Eggs | Malossol Lightly Salted | Specially Selected by Caspian Caviar**Caspian Caviar**£42.91**4.7★**▲ 183%**](https://www.amazon.co.uk/dp/B004052KGS) [**ELSINORE - Lumpfish Caviar - 100gm (Pack of 3)**Parkers**£21.38**4.3★**▲ 170%**](https://www.amazon.co.uk/dp/B0CYPZMDR4)
**~~View all trending →~~**
## **What buyers say about caviar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**42%
*“It very good tasting roe”*
**Quality-Overall**22%
*“Good quality caviar”*
**Salt Content**10%
*“Very very tasty: fishy salty and sweet”*
**Flavor**5%
*“Delicate, subtle flavour”*
**Breathability**5%
*“Deep breath”*
**Value For Money**5%
*“I accept that it was inexpensive”*
**Correct Contents**2%
*“the right quantity”*
**Cooking Instructions**2%
*“nice the cheaper than buying the most expensive varieties I use it for cooking a lot have bought it before”*
**Storage Temperature**2%
*“all the jars remained at around 2°C”*
### **What buyers complain about **
**Salt Content**23%
*“Very salty”*
**Taste-Overall**20%
*“Initially taste is creamy”*
**Value For Money**15%
*“Expectedly expensive”*
**Flavor**12%
*“Dont expect a strong truffle flavour”*
**Bitter**8%
*“Small and bitter”*
**Quality-Overall**6%
*“Looks cheap”*
**Oily/Greasy**3%
*“incredibly oily with a nasty after taste - binned”*
**Crispiness**3%
*“Caviar itself was fine although lacked the crunchy pop as you bite individual eggs”*
**Texture/Consistency-Overall**2%
*“Initially taste is creamy”*
### **Top return reasons **
**Size-Overall**50%
**Functionality-Overall**50%
## **Common questions**
- **Is caviar profitable to sell on Amazon United Kingdom?**
- The niche generates £162K/yr across 31 tracked products. 90-day search growth is -32.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the caviar niche?**
- 15 brands and 25 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in caviar?**
- Top complaints mined from reviews: Salt Content, Taste-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for caviar peak?**
- Demand peaks in Jan–Dec; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the caviar niche?**
- Listings span £4.22–£277.37; the average listing price is £48.07 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.
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