---
title: "Casserole Mix — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/casserole-mix"
last_updated: "2026-07-31T16:04:05.490Z"
locale: en
meta:
description: "Niche score 45/100 · £57K/yr market · 267K searches/yr · £3.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £57K/yr market · 267K searches/yr · £3.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Casserole Mix — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **casserole mix**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 9Conversion 73Competition 93Returns 100Price range 51Avg price 9Brand share 0Review moat 82Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Review moat**
**Great****363.89**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£0.31–£30.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£57K**
£57K/yr · 267K searches
**Growth**
**Bad****-32.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.16**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, casserole mix is a £57K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **casserole mix market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **£95K–£126K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#394**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **14%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**4 **▼falling
**Sellers**
**108**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**22%**
Top 20: 51%
**Open market**
**0%**
- Schwartz73% - Colman's22% - Morrisons3% - Iceland2%
## **Demand**
Weekly Amazon search volume, last 16 weeks — -32.2% search growth over the last 90 days.
5K4KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/casserole-mix/trend)
## **Top casserole mix search terms**
- **schwartz**88K/yr-18.3%3.1% conv. - **schwartz seasoning**47K/yr-31.2%2.7% conv. - **schwartz packet mixes**32K/yr-38.9%2.2% conv. - **schwartz spices**21K/yr-37.5%1.2% conv. - **colmans packet mixes**18K/yr-51.2%9.7% conv. - **colmans**13K/yr-29.1%8.4% conv. - **casserole mix**19K/yr-60.4%12.9% conv. - **casserole veg**12K/yr-56.7%10.3% conv. - **casserole vegetables**3K/yr-48.6%3.9% conv. - **stew mix**3K/yr-51.7%8.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/casserole-mix/search-terms)
## **Top casserole mix products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£2K6%£3K8%£5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwartz Rotating Spice Rack Space Saving Includes 16 Herbs and Spices Jars for your Favourite Dishes 373 G 18cm (W) x 26cm (H) Engraved Schwartz Logo on Handle 1 Spice rack**Schwartz**£30.47**4.6★2,245 rev](https://www.amazon.co.uk/dp/B0BJVB8JQK) [2**Schwartz Blackened Cajun Seasoning 550g**Schwartz**£6.80**4.8★1,745 rev](https://www.amazon.co.uk/dp/B010E0SV7O) [3**Schwartz Season All Seasoning All Purpose Artificial Colours & Flavours Free 300g**Schwartz**£7.25**4.7★640 rev](https://www.amazon.co.uk/dp/B003K0FKSY) [4**Colmans Midweek Meals Spaghetti Bolognese Meal Maker quick to prepare sauce mix for a protein-boosting meal 44 g**Colman's**£0.80**4.5★408 rev](https://www.amazon.co.uk/dp/B007YZ3WSQ) [5**Schwartz Family Favourites Bundle One Pack Serves 4 Pack of 5 Recipe Mixes Shepherds Pie Spaghetti Bolognese Chilli Con Carne Beef Casserole Sausage Casserole Suitable for Vegetarians**Schwartz**£3.29**4.7★187 rev](https://www.amazon.co.uk/dp/B0CV7WXM3D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwartz Air Fryer Honey & Garlic Recipe Mix 30g**Schwartz**£1.08**16 rev1y ago](https://www.amazon.co.uk/dp/B0FCYPHBRC) [**Schwartz Air Fryer Charred Turkish BBQ Seasoning Drum 115g**Schwartz**£2.25**15 rev1y ago](https://www.amazon.co.uk/dp/B0F1V97MTX) [**Schwartz Family Favourites Bundle One Pack Serves 4 Pack of 5 Recipe Mixes Shepherds Pie Spaghetti Bolognese Chilli Con Carne Beef Casserole Sausage Casserole Suitable for Vegetarians**Schwartz**£3.29**187 rev2y ago](https://www.amazon.co.uk/dp/B0CV7WXM3D) [**Iceland Casserole Vegetables 1.4kg (Frozen)**Iceland**£1.99**110 rev2y ago](https://www.amazon.co.uk/dp/B0CLP3NMGW) [**Schwartz Beef Bourguignon Recipe Mix 38g**Schwartz**£1.09**136 rev3y ago](https://www.amazon.co.uk/dp/B0C9V4F3FV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwartz Rotating Spice Rack Space Saving Includes 16 Herbs and Spices Jars for your Favourite Dishes 373 G 18cm (W) x 26cm (H) Engraved Schwartz Logo on Handle 1 Spice rack**Schwartz**£30.47**4.6★**▲ 111%**](https://www.amazon.co.uk/dp/B0BJVB8JQK) [**Schwartz Tuna Napolitana 30g**Schwartz**£0.94**4.7★**▲ 74%**](https://www.amazon.co.uk/dp/B00H73XSEI) [**Schwartz Air Fryer Honey & Garlic Recipe Mix 30g**Schwartz**£1.08**4.2★**▲ 71%**](https://www.amazon.co.uk/dp/B0FCYPHBRC) [**Schwartz Chargrill Chicken Seasoning Pepper & Garlic 51g**Schwartz**£2.01**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B007YZ5XHO) [**Colmans Midweek Meals Spaghetti Bolognese Meal Maker quick to prepare sauce mix for a protein-boosting meal 44 g**Colman's**£0.80**4.5★**▲ 55%**](https://www.amazon.co.uk/dp/B007YZ3WSQ)
**~~View all trending →~~**
## **What buyers say about casserole mix**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Good seasonings”*
**Value For Money**17%
*“Great value”*
**Quality-Overall**11%
*“Best Quality”*
**Flavor**9%
*“Great flavour”*
**Spiciness**6%
*“Really spicy”*
**Blend/Ratio**5%
*“Measuring is easy and consistent, and the blend disperses evenly without clumping”*
**Ease Of Use**4%
*“Easy to make”*
**Cooking Instructions**3%
*“Love cooking”*
**Advertised Vs Actual Product**3%
*“It it as advertised”*
**Size-Overall**3%
*“The size was good”*
### **What buyers complain about **
**Salt Content**24%
*“Not for chcicken way way to much salt in it”*
**Taste-Overall**9%
*“ended up with something that tasted oddly bland”*
**Quality-Overall**5%
*“Not the same quality as before”*
**Value For Money**5%
*“expensive”*
**Spiciness**5%
*“Pretty Bland For A Chilli Mix”*
**Flavor**3%
*“Not great taste or flavour”*
**Strength**3%
*“A seems very flimsy”*
**Storage Temperature**3%
*“Casserole vegetables frozen”*
**Advertised Vs Actual Product**3%
*“Mis-selling ad images”*
**Stale/Rotten/Spoiled**3%
*“so not fresh at all”*
## **Common questions**
- **Is casserole mix profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 81 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the casserole mix niche?**
- 4 brands and 108 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in casserole mix?**
- Top complaints mined from reviews: Salt Content, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- **What does it cost to enter the casserole mix niche?**
- Listings span £0.31–£30.47; the average listing price is £3.16 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.
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