---
title: "Cartwright and Butler — £96K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cartwright-and-butler"
last_updated: "2026-07-31T14:13:17.534Z"
locale: en
meta:
description: "Niche score 48/100 · £96K/yr market · 125K searches/yr · £5.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £96K/yr market · 125K searches/yr · £5.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cartwright and Butler — £96K/yr Amazon UK Niche (2026) - Flapen"
---
# **cartwright and butler**
**Skip it**
Pricing outside the sweet spot ($5.43 avg) — this niche doesn't clear our bar today.
Market size 24Growth 21Conversion 96Competition 31Returns 100Price range 27Avg price 15Brand share 39Review moat 77Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****468.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£0.98–£20.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£96K**
£96K/yr · 125K searches
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.43**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cartwright and butler is a £96K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cartwright and butler market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£109K–£136K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **30%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**15%**
- McVitie's48% - Cartwright & Butler14% - Lottie Shaw's9% - Bothams6% - Border5% - Zamfoods4% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/cartwright-and-butler/trend)
## **Top cartwright and butler search terms**
- **ginger biscuits**100K/yr-8.7%12.3% conv. - **stem ginger biscuits**9K/yr-10.2%6.2% conv. - **ginger nuts biscuits**9K/yr-11.1%15.3% conv. - **ginger nut biscuits**4K/yr+16.5%10.8% conv. - **ginger biscuit**3K/yr-32.5%8.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cartwright-and-butler/search-terms)
## **Top cartwright and butler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£19K30%£29K40%£38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McVities Ginger Nuts Biscuits 250 g (Pack of 1)**McVitie's**£1.35**4.7★1,405 rev](https://www.amazon.co.uk/dp/B01CEJUQTY) [2**McVities Tasties Ginger Nuts Biscuits 300 g (Pack of 1)**McVitie's**£0.98**4.6★2,227 rev](https://www.amazon.co.uk/dp/B09VPXQGXM) [3**Lottie Shaws Yorkshire Parkin Ginger Biscuit Box 275g**Lottie Shaw's**£3.78**4.5★213 rev](https://www.amazon.co.uk/dp/B00GLTD0GU) [4**Cartwright & Butler | Stem Ginger Biscuits In Carton**Cartwright & Butler**£4.48**4.6★1,194 rev](https://www.amazon.co.uk/dp/B00TPXRQP0) [5**Bothams Stem Ginger Brack 380 g (Pack of 2)**Bothams**£2.76**4.2★65 rev](https://www.amazon.co.uk/dp/B014WF58GE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Luxury Ginger Nuts Biscuits 250g | Deliciously spiced and crunchy biscuits | Great for snacking or Dipping | Multipack bundle | Afternoon tea biscuits to share with Friends and Family (Pack of 3)**Snackify**£8.47**1 rev2mo ago](https://www.amazon.co.uk/dp/B0H2KQBTNJ) [**Border Biscuit Fiery Ginger Crunch 135g - Made with Real Ginger - With Warming Spicy Aroma - Deliciously Crunchy Treat - Perfect Food Gift for Biscuit Lovers (Pack of 4)**Zamfoods**£9.95**19 rev8mo ago](https://www.amazon.co.uk/dp/B0G2KGWZV7) [**Border Biscuits Dark Chocolate Gingers Box 2 × 255 g | Crunchy Ginger Biscuits Enrobed in Rich Dark Chocolate | Suitable for Vegetarians | Perfect for Sharing or Break Rooms**Border**£7.35**78 rev9mo ago](https://www.amazon.co.uk/dp/B0FV8XRGDM) [**Biscuits Bundle With Ginger Nuts Biscuit Treats 300g (3 Pack) By Oerich Gift**Oerich**£9.10**6 rev10mo ago](https://www.amazon.co.uk/dp/B0FS7SN2W2) [**Meg Hawkins - The Robin Stem Ginger Biscuits 160g Drum**Meg Hawkins**£5.03**47 rev2y ago](https://www.amazon.co.uk/dp/B0D2DQSVS2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Luxury Ginger Nuts Biscuits 250g | Deliciously spiced and crunchy biscuits | Great for snacking or Dipping | Multipack bundle | Afternoon tea biscuits to share with Friends and Family (Pack of 3)**Snackify**£8.47**1.0★**▲ 320%**](https://www.amazon.co.uk/dp/B0H2KQBTNJ) [**Bothams Stem Ginger Brack 380 g (Pack of 2)**Bothams**£2.76**4.2★**▲ 106%**](https://www.amazon.co.uk/dp/B014WF58GE) [**Morrisons Lemon & Ginger Pack of 40**Morrisons**£1.88**4.4★**▲ 58%**](https://www.amazon.co.uk/dp/B00OS49XXO) [**Lottie Shaws Yorkshire Parkin Ginger Biscuit Box 275g**Lottie Shaw's**£3.78**4.5★**▲ 44%**](https://www.amazon.co.uk/dp/B00GLTD0GU) [**Biscuits Bundle With Ginger Nuts Biscuit Treats 300g (3 Pack) By Oerich Gift**Oerich**£9.10**4.0★**▲ 34%**](https://www.amazon.co.uk/dp/B0FS7SN2W2)
**~~View all trending →~~**
## **What buyers say about cartwright and butler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Absolutely delicious”*
**Baking**14%
*“Very crisp biscuits”*
**Sweetness**8%
*“The chocolate is also delicious”*
**Crispiness**8%
*“Lovely biscuits with a nice crunch”*
**Quality-Overall**6%
*“The biscuits are top quality”*
**Value For Money**5%
*“Good value”*
**Flavor**4%
*“Rich tea”*
**Gifting Purpose**4%
*“Throughly enjoyed gift”*
**Health Benefits-Overall**2%
*“healthy enough too”*
**Size-Overall**2%
*“Good size”*
### **What buyers complain about **
**Crispiness**11%
*“They should be crisp”*
**Value For Money**11%
*“A little expensive”*
**Stale/Rotten/Spoiled**11%
*“The four pack of gingernuts were stale”*
**Strength**7%
*“Inedible”*
**Texture/Consistency-Overall**4%
*“Hard, horrible texture”*
**Spiciness**4%
*“Biscuits not very gingery”*
**Taste-Overall**4%
*“Sadly tasted stale and fusty, will not purchase again”*
**Thickness**4%
*“Not quite as thick or tasty as before”*
**Bitter**4%
*“bitterness of the Dark Chocolate mixed with the Firey or spicy Ginger”*
**Flavor**4%
*“Not strong enough of a ginger flavour for me”*
## **Common questions**
- **Is cartwright and butler profitable to sell on Amazon United Kingdom?**
- The niche generates £96K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the cartwright and butler niche?**
- 13 brands and 55 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in cartwright and butler?**
- Top complaints mined from reviews: Crispiness, Value For Money, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for cartwright and butler peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the cartwright and butler niche?**
- Listings span £0.98–£20.26; the average listing price is £5.43 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.
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