---
title: "Carnation Evaporated Milk — £135K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/carnation-evaporated-milk"
last_updated: "2026-07-31T22:47:25.241Z"
locale: en
meta:
description: "Niche score 40/100 · £135K/yr market · 116K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £135K/yr market · 116K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Carnation Evaporated Milk — £135K/yr Amazon UK Niche (2026) - Flapen"
---
# **carnation evaporated milk**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 21Conversion 99Competition 18Returns 100Price range 46Avg price 17Brand share 0Review moat 74Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****534.4**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£0.60–£27.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£135K**
£135K/yr · 116K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.23**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, carnation evaporated milk is a £135K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carnation evaporated milk market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£249K–£312K**
- units × avg price
- **Conversion rate**
- **18.7%**
- **Avg BSR**
- **#678**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **30%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Carnation55% - Morrisons45%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/carnation-evaporated-milk/trend)
## **Top carnation evaporated milk search terms**
- **evaporated milk**85K/yr-7.9%20.4% conv. - **carnation milk**22K/yr-6.8%14.0% conv. - **carnation evaporated milk**4K/yr-21.7%13.7% conv. - **evaporated milk pack of 12**5K/yr-19.6%8.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/carnation-evaporated-milk/search-terms)
## **Top carnation evaporated milk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£27K30%£40K40%£54K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carnation Evaporated Milk 410g**Carnation**£1.41**4.7★625 rev](https://www.amazon.co.uk/dp/B0151IFP1Y) [2**Morrisons Evaporated Milk Full Cream 410 g**Morrisons**£0.76**4.6★1,357 rev](https://www.amazon.co.uk/dp/B01F02DYPK) [3**Morrisons Eat Smart Reduced Fat Evaporated Milk 410g**Morrisons**£0.69**4.6★375 rev](https://www.amazon.co.uk/dp/B01N2N4DAH) [4**Carnation Topping Evaporated Milk 170 g**Carnation**£0.93**4.6★145 rev](https://www.amazon.co.uk/dp/B00DYQ1HB8) [5**Nestle Carnation Evaporated Milk 410g (Pack of 1)**Carnation**£1.68**4.6★490 rev](https://www.amazon.co.uk/dp/B00BHFECEM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Evaporated Milk Full Cream 410 g (Pack of 12) Packaging May Vary**Morrisons**£9.26**202 rev5y ago](https://www.amazon.co.uk/dp/B08YGGQ567) [**Morrisons Eat Smart Reduced Fat Evaporated Milk 410 g x 12**Morrisons**£10.60**144 rev5y ago](https://www.amazon.co.uk/dp/B08W38Z2YP) [**Carnation Evaporated Milk 170g (Pack of 12)**Carnation**£8.91**142 rev6y ago](https://www.amazon.co.uk/dp/B08BPBW5QQ) [**Morrisons Eat Smart Reduced Fat Evaporated Milk 410g**Morrisons**£0.69**375 rev7y ago](https://www.amazon.co.uk/dp/B01N2N4DAH) [**Morrisons Evaporated Milk Full Cream 170g**Morrisons**£0.60**1,357 rev9y ago](https://www.amazon.co.uk/dp/B018DZ1HS2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Evaporated Milk Full Cream 410 g (Pack of 12) Packaging May Vary**Morrisons**£9.26**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B08YGGQ567) [**Morrisons Eat Smart Reduced Fat Evaporated Milk 410g**Morrisons**£0.69**4.6★**▲ 62%**](https://www.amazon.co.uk/dp/B01N2N4DAH) [**Carnation Topping Evaporated Milk 170 g**Carnation**£0.93**4.6★**▲ 12%**](https://www.amazon.co.uk/dp/B00DYQ1HB8) [**Morrisons Evaporated Milk Full Cream 170g**Morrisons**£0.60**4.6★**— 7%**](https://www.amazon.co.uk/dp/B018DZ1HS2) [**Carnation Evaporated Milk 410g**Carnation**£1.41**4.7★**— 4%**](https://www.amazon.co.uk/dp/B0151IFP1Y)
**~~View all trending →~~**
## **What buyers say about carnation evaporated milk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“Taste is good”*
**Quality-Overall**14%
*“Brilliant quality”*
**Value For Money**14%
*“Good value for money”*
**Advertised Vs Actual Product**13%
*“Does the job”*
**Soft Feel**5%
*“it makes it creamier”*
**Ease Of Use**4%
*“Comes in quite handy for my deserts”*
**Caffeine Content**4%
*“Well priced coffee addition”*
**Baking**2%
*“Used this for my milk cake and was amazing”*
**Ease Of Chewing/Swallowing**2%
*“Its also easy on the digestive tract”*
**Nutritional Content**2%
*“Its profound diversity with porridge,fruits Salads, Oats, etc its a great catalyst for my morning stability”*
### **What buyers complain about **
**Value For Money**40%
*“Why does it cost so much”*
**Contamination**20%
*“Was disappointed that one of the tins was so badly damaged can't be used as contaminated”*
**Storage Temperature**20%
*“Evaporated milk like in my coffee creamy”*
**Sweetness**7%
*“* Sweetness Confusion: Often mistaken for condensed milk. Note: This is completely unsweetened”*
## **Common questions**
- **Is carnation evaporated milk profitable to sell on Amazon United Kingdom?**
- The niche generates £135K/yr across 10 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the carnation evaporated milk niche?**
- 2 brands and 59 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in carnation evaporated milk?**
- Top complaints mined from reviews: Value For Money, Contamination, Storage Temperature. The return rate is 0.0%.
- **When does demand for carnation evaporated milk peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the carnation evaporated milk niche?**
- Listings span £0.60–£27.48; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.
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