---
title: "Caramel — £87K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/caramel"
last_updated: "2026-07-31T11:46:15.126Z"
locale: en
meta:
description: "Niche score 44/100 · £87K/yr market · 46K searches/yr · £18.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £87K/yr market · 46K searches/yr · £18.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Caramel — £87K/yr Amazon UK Niche (2026) - Flapen"
---
# **caramel**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 33Conversion 89Competition 14Returns 100Price range 82Avg price 83Brand share 4Review moat 77Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£18.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£2.32–£82.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****452.42**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£87K**
£87K/yr · 46K searches
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, caramel is a £87K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **caramel market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£90K–£108K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#231**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Tunnock's62% - CD25% - SHANZA DEPARTMENTAL'S4% - Krishna Stores Limited4% - Brightdale3% - Delicious Junction1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/caramel/trend)
## **Top caramel search terms**
- **tunnocks caramel wafer**31K/yr+3.6%7.0% conv. - **caramel wafers**12K/yr+16.1%11.4% conv. - **caramel wafer**3K/yr-4.0%16.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/caramel/search-terms)
## **Top caramel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£17K30%£26K40%£35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CD Milk Chocolate Coated Caramel Wafer Biscuits 30 g (Pack of 48)**CD**£16.32**4.6★101 rev](https://www.amazon.co.uk/dp/B0DSJR2VH6) [2**Tunnock Milk Chocolate Caramel Wafer 8 pack**Tunnock's**£2.32**4.7★2,548 rev](https://www.amazon.co.uk/dp/B01ECHLWFI) [3**Tunnock Milk Chocolate Coated Caramel Wafer Biscuits 30 g (Pack of 48)**Tunnock's**£16.57**4.7★685 rev](https://www.amazon.co.uk/dp/B00WUFKXJQ) [4**Tunnocks Caramel Wafers 16 x 30G**Tunnock's**£6.58**4.6★464 rev](https://www.amazon.co.uk/dp/B00KO2RN1S) [5**Tunnocks Caramel Mini Wafers 350g**Tunnock's**£5.90**4.3★73 rev](https://www.amazon.co.uk/dp/B0098OOZN2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Caramel Wafer Bundle with Tunnocks Milk Chocolate Caramel Wafer 3 Pack (8 per pack) 240g + Brightdale Kitchen Booklet**Brightdale**£11.72**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FS7YW8YW) [**CD Milk Chocolate Coated Caramel Wafer Biscuits 30 g (Pack of 48)**CD**£16.32**101 rev1y ago](https://www.amazon.co.uk/dp/B0DSJR2VH6) [**Tunnock Dark Chocolate Caramel Wafers 5x 8 Pack**SHANZA DEPARTMENTAL'S**£15.01**19 rev2y ago](https://www.amazon.co.uk/dp/B0D95X5Q4X) [**4 Pack (4 x 30g) Tunnocks Milk Chocolate Caramel Wafer Biscuits - (16 Wafer Biscuits Individually Wrapped)**Krishna Stores Limited**£9.22**71 rev2y ago](https://www.amazon.co.uk/dp/B0D5429RQY) [**Delicious Junction Bullitt Boot 7 Dk Chocolate**Delicious Junction**£82.50**11 rev2y ago](https://www.amazon.co.uk/dp/B0CP47K93N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Delicious Junction Bullitt Boot 7 Dk Chocolate**Delicious Junction**£82.50**4.5★**▲ 326%**](https://www.amazon.co.uk/dp/B0CP47K93N) [**Tunnocks Caramel Mini Wafers 350g**Tunnock's**£5.90**4.3★**▲ 31%**](https://www.amazon.co.uk/dp/B0098OOZN2) [**Tunnocks Caramel Wafers 16 x 30G**Tunnock's**£6.58**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B00KO2RN1S) [**Caramel Wafer Bundle with Tunnocks Milk Chocolate Caramel Wafer 3 Pack (8 per pack) 240g + Brightdale Kitchen Booklet**Brightdale**£11.72**4.2★**▲ 14%**](https://www.amazon.co.uk/dp/B0FS7YW8YW) [**Tunnock Milk Chocolate Caramel Wafer 8 pack**Tunnock's**£2.32**4.7★**— 7%**](https://www.amazon.co.uk/dp/B01ECHLWFI)
**~~View all trending →~~**
## **What buyers say about caramel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Taste good”*
**Value For Money**25%
*“Great Value”*
**Quality-Overall**12%
*“A great product”*
**Baking**6%
*“Lovely chocolate caramel bars”*
**Crispiness**6%
*“THESE ARE AWESOME FLAVOUR AND CRUNCH TOGETHER”*
**Sweetness**3%
*“aromatic and sweet taste”*
**Ease Of Chewing/Swallowing**3%
*“so easy to eat”*
**Durability**3%
*“Great value and last along time”*
**Soft Feel**3%
*“Luscious”*
**Advertised Vs Actual Product**2%
*“Item exactly as described”*
### **What buyers complain about **
**Taste-Overall**100%
*“The biscuits were soft wafer with the staleness overwhelmed the caramel chocolate taste”*
## **Common questions**
- **Is caramel profitable to sell on Amazon United Kingdom?**
- The niche generates £87K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the caramel niche?**
- 6 brands and 55 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in caramel?**
- Top complaints mined from reviews: Taste-Overall. The return rate is 0.0%.
- **When does demand for caramel peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the caramel niche?**
- Listings span £2.32–£82.50; the average listing price is £18.08 (sweet spot $15–$100). The average incumbent carries 452 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)