---
title: "Trend — caramel vodka - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/caramel-vodka/trend"
last_updated: "2026-07-31T16:12:53.580Z"
locale: en
meta:
  description: "Niche score 48/100 · £77K/yr market · 74K searches/yr · £12.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £77K/yr market · 74K searches/yr · £12.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — caramel vodka - Flapen"
---

# **caramel vodka**

**Skip it**

A small market ($77K/yr) — this niche doesn't clear our bar today.

Market size 19Growth 39Conversion 79Competition 45Returns 98Price range 44Avg price 58Brand share 28Review moat 69Quality gap 32

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****723.77**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£12.99**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£5.34–£22.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+11.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£77K**

£77K/yr · 74K searches