---
title: "Caramel Vodka — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/caramel-vodka"
last_updated: "2026-07-31T10:55:24.977Z"
locale: en
meta:
description: "Niche score 48/100 · £77K/yr market · 74K searches/yr · £12.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £77K/yr market · 74K searches/yr · £12.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Caramel Vodka — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **caramel vodka**
**Skip it**
A small market ($77K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 39Conversion 79Competition 45Returns 98Price range 44Avg price 58Brand share 28Review moat 69Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****723.77**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.99**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£5.34–£22.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£77K**
£77K/yr · 74K searches
According to Flapen's Amazon United Kingdom niche tracking, caramel vodka is a £77K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **caramel vodka market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£52K–£65K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#217**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **27%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**9%**
- ORIGINAL Krupnik63% - Stoli10% - Artemio6% - Black Bridge Distillery5% - Hotel Chocolat4% - PURE DIVINE3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/caramel-vodka/trend)
## **Top caramel vodka search terms**
- **caramel vodka**29K/yr+24.6%3.4% conv. - **krupnik**22K/yr+13.5%8.3% conv. - **salted caramel vodka**14K/yr+1.5%6.2% conv. - **krupnik vodka**5K/yr-26.5%7.3% conv. - **caramel liqueur**4K/yr+29.6%4.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/caramel-vodka/search-terms)
## **Top caramel vodka products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Krupnik Salted Caramel Liqueur - Sweet and Salty Polish Creamy Liqueur Crafted from Cream Milk and Vodka - Creamy Texture Caramel and a Touch of Salt Perfect for Coffee and Desserts 16% ABV 50cl**ORIGINAL Krupnik**£7.55**4.7★1,394 rev](https://www.amazon.co.uk/dp/B07P7T88VZ) [2**Stoli Premium Salted Karamel Vodka 70cl 37.5% ABV | Salted Caramel Flavour Classically Styled Exceptionally Smooth**Stoli**£16.11**4.7★1,214 rev](https://www.amazon.co.uk/dp/B00OB943N6) [3**Krupnik Coconut Liqueur - Tropical and Creamy Polish Vodka Liqueur Crafted from Cream Milk and Vodka Perfect as a Digestif for Sipping Cocktails Coffees and Desserts 16% ABV 50cl**ORIGINAL Krupnik**£7.01**4.5★97 rev](https://www.amazon.co.uk/dp/B0B4GKWNHF) [4**Artemi Licor Vodka Caramelo 0 7L (AbV: 24%)**Artemio**£19.79**4.7★118 rev](https://www.amazon.co.uk/dp/B00JVQ0964) [5**Krupnik Pistachio Liqueur - Sweet and Nutty Polish Creamy Vodka Liqueur Crafted from Cream Milk and Vodka Perfect for Sipping Cocktails Coffees Ice Creams and Desserts 16% ABV 50cl**ORIGINAL Krupnik**£7.89**4.7★1,394 rev](https://www.amazon.co.uk/dp/B0B4GJWJKK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FLÄVAR Salted Caramel Vodka Schnapps 70cl 21% ABV.**FLÄVAR**£15.02**5 rev8mo ago](https://www.amazon.co.uk/dp/B0G1NTK3G8) [**Pure Divine - Tasty Caramel Flavoured Vodka Cocktail - 15 per cent vol (1 x 0.50 l)**PURE DIVINE**£5.34**86 rev2y ago](https://www.amazon.co.uk/dp/B0D1YNLF37) [**Krupnik Premium Vodka - Crafted with Tradition and Modern Distillation Artistry Perfect for Cocktails or as a Gift for any Occasion 37.5% ABV 50cl**ORIGINAL Krupnik**£10.78**31 rev3y ago](https://www.amazon.co.uk/dp/B0CCF72QLJ) [**Krupnik Premium Vodka - Crafted with Tradition and Modern Distillation Artistry Perfect for Cocktails or as a Gift for any Occasion 37 5% ABV 70cl**ORIGINAL Krupnik**£12.71**32 rev3y ago](https://www.amazon.co.uk/dp/B0CBCKXWXW) [**Krupnik Cherry - Luscious Polish Cherry Vodka Liqueur with Perfectly Balanced Sweetness & Tartness 28% ABV 50cl**ORIGINAL Krupnik**£10.54**684 rev3y ago](https://www.amazon.co.uk/dp/B0C9V6SDCS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FLÄVAR Salted Caramel Vodka Schnapps 70cl 21% ABV.**FLÄVAR**£15.02**4.1★**▲ 129%**](https://www.amazon.co.uk/dp/B0G1NTK3G8) [**Krupnik Salted Caramel Liqueur - Sweet and Salty Polish Creamy Liqueur Crafted from Cream Milk and Vodka - Creamy Texture Caramel and a Touch of Salt Perfect for Coffee and Desserts 16% ABV 50cl**ORIGINAL Krupnik**£7.55**4.7★**▲ 116%**](https://www.amazon.co.uk/dp/B07P7T88VZ) [**Krupnik Coconut Liqueur - Tropical and Creamy Polish Vodka Liqueur Crafted from Cream Milk and Vodka Perfect as a Digestif for Sipping Cocktails Coffees and Desserts 16% ABV 50cl**ORIGINAL Krupnik**£7.01**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B0B4GKWNHF) [**Krupnik Pistachio Liqueur - Sweet and Nutty Polish Creamy Vodka Liqueur Crafted from Cream Milk and Vodka Perfect for Sipping Cocktails Coffees Ice Creams and Desserts 16% ABV 50cl**ORIGINAL Krupnik**£7.89**4.7★**— 6%**](https://www.amazon.co.uk/dp/B0B4GJWJKK) [**Krupnik Cherry - Luscious Polish Cherry Vodka Liqueur with Perfectly Balanced Sweetness & Tartness 28% ABV 50cl**ORIGINAL Krupnik**£10.54**4.7★**— 9%**](https://www.amazon.co.uk/dp/B0C9V6SDCS)
**~~View all trending →~~**
## **What buyers say about caramel vodka**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Very tasty”*
**Alcohol Flavor**19%
*“An enjoyable little drink with a flavour outside the normal taste”*
**Flavor**14%
*“Great flavour”*
**Quality-Overall**8%
*“Excellent vodka”*
**Sweetness**4%
*“Sweet tiple”*
**Gifting Purpose**4%
*“makes a lovely gift”*
**Advertised Vs Actual Product**3%
*“Product as described and prompt delivery”*
**Value For Money**2%
*“Worth every Penny”*
**Vegan/Organic**1%
*“being suitable for vegans is a bonus”*
**Salt Content**1%
*“Well if you like anything tasting of salted caramel you'll enjoy this 😋 mmmm”*
### **What buyers complain about **
**Taste-Overall**17%
*“doesnt taste overly strong”*
**Value For Money**13%
*“Bit expensive”*
**Bitter**8%
*“a bitter after taste”*
**Size-Overall**7%
*“Too small”*
**Sweetness**7%
*“I expected it to be over sweet”*
**Flavor**4%
*“Not much toffee flavour”*
**Salt Content**3%
*“tasted like butterscotch not salted caramel”*
**Artificial Sweeteners**3%
*“Sweet and artificial taste”*
**Advertised Vs Actual Product**3%
*“Misleading photo”*
**Quality-Overall**3%
*“Not as good as others”*
## **Common questions**
- **Is caramel vodka profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the caramel vodka niche?**
- 11 brands and 24 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in caramel vodka?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Bitter. The return rate is 0.4%.
- **When does demand for caramel vodka peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the caramel vodka niche?**
- Listings span £5.34–£22.68; the average listing price is £12.99 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.
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