---
title: "Caramel Rum — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/caramel-rum"
last_updated: "2026-07-31T14:09:01.149Z"
locale: en
meta:
description: "Niche score 44/100 · £81K/yr market · 50K searches/yr · £24.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £81K/yr market · 50K searches/yr · £24.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Caramel Rum — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **caramel rum**
**Skip it**
Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Market size 20Growth 22Conversion 72Competition 21Returns 98Price range 95Avg price 95Brand share 24Review moat 86Quality gap 16
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£24.80**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£16.45–£39.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****274.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£81K**
£81K/yr · 50K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, caramel rum is a £81K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **caramel rum market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£74K–£99K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#230**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**6%**
- Beckford's Rum41% - Kraken30% - Ron Aguere9% - Canyero6% - Project #1734% - Sweet Little4% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
12K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Dec · busiest ÷ quietest = 10.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/caramel-rum/trend)
## **Top caramel rum search terms**
- **caramel rum**12K/yr+2.4%5.2% conv. - **beckfords caramel rum**7K/yr+8.0%9.1% conv. - **beckfords rum**6K/yr-2.7%5.2% conv. - **salted caramel rum**6K/yr-6.1%5.4% conv. - **toffee rum**5K/yr-14.8%2.0% conv. - **kraken caramel rum**8K/yr-30.5%9.2% conv. - **kraken salted caramel rum**3K/yr+21.4%9.3% conv. - **kraken rum caramel and sea salt**3K/yr-37.7%12.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/caramel-rum/search-terms)
## **Top caramel rum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kraken Dark Caramel & Cornish Sea Salt Black Spiced Rum 40% ABV 70cl | Rich Salted Caramel Toffee & Exotic Spice Flavour | Cocktails Mixing & Gifts**Kraken**£17.48**4.8★612 rev](https://www.amazon.co.uk/dp/B07HMX6T8G) [2**Beckfords Rum & Caramel Spirit Drink**Beckford's Rum**£25.47**4.9★103 rev](https://www.amazon.co.uk/dp/B09C3PKY1C) [3**Ron Aguere Caramelo Rum Liqueur 700 ml**Ron Aguere**£17.13**4.8★469 rev](https://www.amazon.co.uk/dp/B00EYAGTTI) [4**Beckfords Rum Folly Caramel Rum (70cl 40%)**Beckford's Rum**£34.82**4.9★45 rev](https://www.amazon.co.uk/dp/B09G854281) [5**Canyero Salted Caramel Rum 70cl 20% abv**Canyero**£25.34**4.8★80 rev](https://www.amazon.co.uk/dp/B0C7STDR98)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duppy Share Sea Salted Caramel Caribbean Rum Cream Liqueur 70cl 15% ABV**The Duppy Share**£17.98**36 rev1y ago](https://www.amazon.co.uk/dp/B0DJMT5LWQ) [**Kraken - Dark Caramel & Cornish Sea Salt Black Spiced Rum 70cl 40% ABV (Includes Branded Glass)**Generic**£39.09**16 rev1y ago](https://www.amazon.co.uk/dp/B0DHQVM5RR) [**Kraken Dark Caramel & Cornish Sea Salt Black Spiced Rum 40% ABV 70cl | Rich Salted Caramel Toffee & Exotic Spice Flavour | Cocktails Mixing & Gifts**Kraken**£17.48**612 rev1y ago](https://www.amazon.co.uk/dp/B07HMX6T8G) [**Canyero Salted Caramel Rum 70cl 20% abv**Canyero**£25.34**80 rev3y ago](https://www.amazon.co.uk/dp/B0C7STDR98) [**Kraken Black Cherry & Madagascan Vanilla Black Spiced Rum 40% ABV 70cl | Rich Black Cherry Madagascan Vanilla & Warming Spice| Cocktails Mixing & Gifts**Kraken**£16.81**2,151 rev3y ago](https://www.amazon.co.uk/dp/B07HN2MV6C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ron Aguere Caramelo Rum Liqueur 700 ml**Ron Aguere**£17.13**4.8★**▲ 62%**](https://www.amazon.co.uk/dp/B00EYAGTTI) [**Beckfords Spiced Pineapple Rum**Beckford's Rum**£32.66**5.0★**▲ 55%**](https://www.amazon.co.uk/dp/B09C3LNBN4) [**Beckfords Maroon Cask Strength Tropical Rum**Beckford's Rum**£33.46**4.9★**▲ 44%**](https://www.amazon.co.uk/dp/B0BGSH22WT) [**Beckfords Rum & Caramel Spirit Drink**Beckford's Rum**£25.47**4.9★**▲ 34%**](https://www.amazon.co.uk/dp/B09C3PKY1C) [**Beckfords Black Pearl Dark Rum**Beckford's Rum**£29.60**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B09C3MK8HF)
**~~View all trending →~~**
## **What buyers say about caramel rum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Very tasty”*
**Alcohol Flavor**14%
*“amazing drink”*
**Value For Money**13%
*“Really good deal on at Christmas too”*
**Flavor**12%
*“Delicious, probably the best flavour combo they do, if you like cherry and vanilla give it a go”*
**Gifting Purpose**6%
*“Gift”*
**Quality-Overall**5%
*“Excellent product”*
**Advertised Vs Actual Product**4%
*“AS EXPECTED”*
**Sweetness**3%
*“It is noticeably sweeter than the original”*
**Size-Overall**1%
*“It's a great size even though I go through these quite quick”*
**Salt Content**1%
*“Dangerously drinkable, the caramel and salt work perfectly”*
### **What buyers complain about **
**Value For Money**16%
*“Buy cheap buy twice”*
**Sweetness**15%
*“not as sweet”*
**Ease Of Use**9%
*“Goes down too easy”*
**Smell**8%
*“Smelled like normal Kracken”*
**Flavor**7%
*“Certainly not the best flavour Kraken have released”*
**Taste-Overall**6%
*“would like correct one sending as definitely doesn't taste like caramel”*
**Salt Content**6%
*“salty”*
**Alcohol Content**2%
*“has zero alcohol taste or throat burn”*
## **Common questions**
- **Is caramel rum profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 15 tracked products. 90-day search growth is -6.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the caramel rum niche?**
- 9 brands and 43 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in caramel rum?**
- Top complaints mined from reviews: Value For Money, Sweetness, Ease Of Use. The return rate is 0.4%.
- **When does demand for caramel rum peak?**
- Demand peaks in Apr–May–Dec; the busiest month runs 10.6× the quietest.
- **What does it cost to enter the caramel rum niche?**
- Listings span £16.45–£39.09; the average listing price is £24.80 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.
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