---
title: "Caramel Eggs — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/caramel-eggs"
last_updated: "2026-07-31T12:39:28.018Z"
locale: en
meta:
description: "Niche score 41/100 · £19K/yr market · 64K searches/yr · £18.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £19K/yr market · 64K searches/yr · £18.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Caramel Eggs — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **caramel eggs**
**Skip it**
Soft demand (-84.9% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 20Competition 46Returns 100Price range 69Avg price 84Brand share 9Review moat 90Quality gap 86
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****202.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£18.57**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£1.92–£44.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£19K**
£19K/yr · 64K searches
**Growth**
**Bad****-84.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, caramel eggs is a £19K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **caramel eggs market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£74K–£93K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#1,518**
- **Page quality**
- **0%**
- **Prime**
- **10%**
- **Sponsored**
- **5%**
- **Out of stock**
- **20.1%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**96%**
Top 20: 98%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**1%**
- SKYTE44% - Cadbury40% - SSN Spark Systems Network4% - SHANZA DEPARTMENTAL'S4% - Khudadad3% - --2% - Open — no brand owns it (1%)
## **Top caramel eggs search terms**
- **caramel eggs**26K/yr-85.9%2.4% conv. - **cadbury caramel eggs**13K/yr-78.7%2.9% conv. - **caramel eggs cadburys**6K/yr-74.9%3.1% conv. - **cadburys caramel eggs**5K/yr-78.8%4.2% conv. - **caramel egg**7K/yr-85.0%1.7% conv. - **cadbury caramel easter egg**3K/yr-97.5%5.8% conv. - **caramel easter egg**4K/yr-99.0%2.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/caramel-eggs/search-terms)
## **Top caramel eggs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£6K40%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**10 Packs Cadbury Easter Caramel Creme Egg Milk Chocolate Filled With Creamy Filling Chocolate Cadburys Creme Eggs Caramel Eggs - Easter Egg Hunt Kids Easter Eggs 10 x 32g**SKYTE**£12.60**3.9★19 rev](https://www.amazon.co.uk/dp/B0GKHKM57P) [2**Cadbury Caramel Egg Single (Pack of 48). Easter Egg Hunt Thank you Gift Present Caramel Filled Chocolate Eggs OFFICIAL**Cadbury**£28.04**4.6★1,612 rev](https://www.amazon.co.uk/dp/B00HNNTPWQ) [3**5 Pack Cadbury Easter Caramel Creme Egg Milk Chocolate Filled With Creamy Filling Chocolate Cadburys Creme Eggs Caramel Eggs Easter Egg Hunt Kids Easter Eggs Creme Egg 5 x 32g**SKYTE**£8.05**4.2★12 rev](https://www.amazon.co.uk/dp/B0GKH8WLJ9) [4**Cadbury Mixed Caramel & Creme Egg 12 Count**Cadbury**£11.36**4.3★165 rev](https://www.amazon.co.uk/dp/B07MFFSXD6) [5**Cdbury Caramel Egg Chocolate (Pack of 24 (Half Box))**SSN Spark Systems Network**£27.83**3.6★7 rev](https://www.amazon.co.uk/dp/B0DQTV29QR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cadbury Creme Egg Selection Gift Pack 48 x 40g 8 White Chocolate 20 Caramel & 20 Classic Easter Egg Hunt Perfect For Easter Egg Hunt School Offices Bulk**SKYTE**£26.64**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GWYQBSKV) [**Cadbury Crème Egg Easter Assortment 10 Pack Includes 4 x Crème Eggs 2 x White Chocolate & 4 x Caramel Milk Chocolate Filled Creamy Filling Chocolate Creme Eggs Perfect For Eggs Hunt School**SKYTE**£8.08**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GW1BBNR6) [**Easter Eggs 48 Count Bulk Box Creme Egg 40 g Caramel Egg 40g Oreeoo 31g Biscoff Egg 32g & White Chocolate 40g | Kids Easter Eggs Sharing Pack (48 Eggs Caramel Eggs)**SHANZA DEPARTMENTAL'S**£36.29**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQH866WF) [**Easter Caramel Egg Milk Chocolate Filled With Caramel Centre 40g (Pack of 48) | Bulk Easter Chocolate Sharing Pack**SHANZA DEPARTMENTAL'S**£36.82**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQH2376P) [**10 Packs Cadbury Easter Caramel Creme Egg Milk Chocolate Filled With Creamy Filling Chocolate Cadburys Creme Eggs Caramel Eggs - Easter Egg Hunt Kids Easter Eggs 10 x 32g**SKYTE**£12.60**19 rev5mo ago](https://www.amazon.co.uk/dp/B0GKHKM57P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cadbury Creme Egg Selection Gift Pack 48 x 40g 8 White Chocolate 20 Caramel & 20 Classic Easter Egg Hunt Perfect For Easter Egg Hunt School Offices Bulk**SKYTE**£26.64**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GWYQBSKV) [**Cadbury Crème Egg Easter Assortment 10 Pack Includes 4 x Crème Eggs 2 x White Chocolate & 4 x Caramel Milk Chocolate Filled Creamy Filling Chocolate Creme Eggs Perfect For Eggs Hunt School**SKYTE**£8.08**4.1★**▲ 756%**](https://www.amazon.co.uk/dp/B0GW1BBNR6) [**x6 Cadbury Caramel Easter Eggs Box 3 PACK ( 18 Eggs)**--**£19.54**4.4★**▲ 576%**](https://www.amazon.co.uk/dp/B01MV3FRPB) [**Cadbury Caramel Egg 117 g (Pack of 7 Total 21 Eggs)**Cadbury**£19.15**4.6★**▲ 393%**](https://www.amazon.co.uk/dp/B00ID6TMC0) [**Cadbury Easter Caramel Creme Egg Milk Chocolate Filled With Creamy Filling (Pack of 50) Chocolate Cadburys Creme Eggs Caramel Eggs & White Creme Egg - Easter Egg Hunt Kids Easter Eggs**SKYTE**£41.73**5.0★**▲ 256%**](https://www.amazon.co.uk/dp/B0GKHDJ1MB)
**~~View all trending →~~**
## **What buyers say about caramel eggs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“10 caramel eggs as expected”*
**Value For Money**28%
*“Good value”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Flavor**5%
*“Creamy, sweet and indulgent”*
**Gifting Purpose**4%
*“Containing eight individually wrapped eggs it is ideal for Easter egg hunts gifting or simply enjoying as a sweet treat throughout the season”*
**Storage Temperature**3%
*“They are great when stored in the fridge they last longer”*
**Sweetness**2%
*“Creamy, sweet and indulgent”*
**Size-Overall**2%
*“Great size gift”*
**Quality-Overall**2%
*“Brilliant product”*
**Texture/Consistency-Overall**1%
*“instantly recognisable with that familiar creamy texture that fans look forward to every year”*
### **What buyers complain about **
**Size-Overall**21%
*“nowhere near as big as they were when i was a young lad”*
**Advertised Vs Actual Product**14%
*“Not as advertised”*
**Value For Money**14%
*“expensive”*
**Stale/Rotten/Spoiled**14%
*“old product not worth making yourself ill”*
**Taste-Overall**14%
*“Doesn't taste like them at all”*
**Durability**7%
*“Dont last long”*
**Ease Of Chewing/Swallowing**7%
*“They only issue is they are too easy to eat”*
## **Common questions**
- **Is caramel eggs profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 21 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -84.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the caramel eggs niche?**
- 6 brands and 51 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in caramel eggs?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the caramel eggs niche?**
- Listings span £1.92–£44.19; the average listing price is £18.57 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.
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