---
title: "Caputo Pizza Flour — £138K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/caputo-pizza-flour"
last_updated: "2026-07-31T10:57:41.529Z"
locale: en
meta:
description: "Niche score 44/100 · £138K/yr market · 94K searches/yr · £13.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £138K/yr market · 94K searches/yr · £13.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Caputo Pizza Flour — £138K/yr Amazon UK Niche (2026) - Flapen"
---
# **caputo pizza flour**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 51Conversion 91Competition 20Returns 100Price range 35Avg price 62Brand share 0Review moat 59Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.48**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,123.17**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+22.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£3.24–£21.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£138K**
£138K/yr · 94K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, caputo pizza flour is a £138K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **caputo pizza flour market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£108K–£135K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Antimo Caputo93% - Households Direct5% - Bub2%
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — +22.1% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/caputo-pizza-flour/trend)
## **Top caputo pizza flour search terms**
- **caputo pizza flour**48K/yr+54.8%11.8% conv. - **caputo**17K/yr+8.2%7.5% conv. - **caputo flour**17K/yr-23.2%5.6% conv. - **caputo 00 flour**6K/yr+11.3%7.8% conv. - **caputo 00 flour pizza**4K/yr+80.2%9.9% conv. - **pizza flour 00 italian caputo pizzeria**2K/yr-56.2%8.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/caputo-pizza-flour/search-terms)
## **Top caputo pizza flour products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£21K30%£41K45%£62K60%£83K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg**Antimo Caputo**£8.26**4.8★2,259 rev](https://www.amazon.co.uk/dp/B07TLXM88G) [2**Caputo Pizzeria Flour 5kg**Antimo Caputo**£13.32**4.7★79 rev](https://www.amazon.co.uk/dp/B0CT61TWTJ) [3**10x Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg**Antimo Caputo**£20.86**4.8★2,259 rev](https://www.amazon.co.uk/dp/B07TV6Y5G3) [4**6X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg**Antimo Caputo**£14.71**4.8★2,259 rev](https://www.amazon.co.uk/dp/B07TT6QL4G) [5**Dry Yeast 100% Italian - Mulino Caputo**Antimo Caputo**£5.01**4.5★2,896 rev](https://www.amazon.co.uk/dp/B07Q5HDK4J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Doppio Zero 00 Pizza Flour for Pizza Bread & Baking Authentic Italian 1kg 3 Count with Caputo**Households Direct**£9.99**13 rev5mo ago](https://www.amazon.co.uk/dp/B0GM8X9XRG) [**Caputo Pizzeria Flour 5kg**Antimo Caputo**£13.32**79 rev1y ago](https://www.amazon.co.uk/dp/B0CT61TWTJ) [**BUB Neapolitan Pizza Making Kit | Caputo Flour Mutti Sauce & Yeast**Bub**£19.77**97 rev3y ago](https://www.amazon.co.uk/dp/B0C72MNKTS) [**6X Farina Molino Caputo Nuvola Pizza Napoli Pizza Flour for Light Dough 1kg 100% Natural**Antimo Caputo**£17.45**233 rev5y ago](https://www.amazon.co.uk/dp/B0844TPBPM) [**6X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg**Antimo Caputo**£14.71**2,259 rev5y ago](https://www.amazon.co.uk/dp/B07TT6QL4G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Doppio Zero 00 Pizza Flour for Pizza Bread & Baking Authentic Italian 1kg 3 Count with Caputo**Households Direct**£9.99**4.9★**▲ 100%**](https://www.amazon.co.uk/dp/B0GM8X9XRG) [**Dry Yeast 100% Italian - Mulino Caputo**Antimo Caputo**£5.01**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B07Q5HDK4J) [**3X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg**Antimo Caputo**£8.26**4.8★**▲ 34%**](https://www.amazon.co.uk/dp/B07TLXM88G) [**Flour Caputo Pizzeria Kg. 1**Antimo Caputo**£3.24**4.7★**— 10%**](https://www.amazon.co.uk/dp/B07QJTLQQ4) [**BUB Neapolitan Pizza Making Kit | Caputo Flour Mutti Sauce & Yeast**Bub**£19.77**4.5★**— 0%**](https://www.amazon.co.uk/dp/B0C72MNKTS)
**~~View all trending →~~**
## **What buyers say about caputo pizza flour**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**36%
*“Perfect for our pizza dough recipe”*
**Quality-Overall**14%
*“Great quality flour”*
**Taste-Overall**10%
*“Excellent. Brilliant flour”*
**Crispiness**7%
*“this one gives the crunchiest base from a normal household oven”*
**Flavor**7%
*“Absolutely delicious”*
**Cooking Instructions**6%
*“The best flour for people who cook homemade pizza”*
**Value For Money**6%
*“Great product at a competitive price”*
**Advertised Vs Actual Product**4%
*“Does what it needs to”*
**Sour**3%
*“Great flour for sourdough pizza”*
**Nutritional Content**3%
*“Good gluten free item”*
### **What buyers complain about **
**Moist/Dry**25%
*“Dried yeast”*
**Quality-Overall**19%
*“its bad quality”*
**Smell**13%
*“just an awful smell”*
**Ingredients-Overall**13%
*“Infested with flour beetles”*
**Durability**13%
*“After 30 mins its still dead”*
**Cooking Instructions**6%
*“I had to throw away 2 batches of dough, very disappointed”*
**Value For Money**6%
*“A little more expensive”*
## **Common questions**
- **Is caputo pizza flour profitable to sell on Amazon United Kingdom?**
- The niche generates £138K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the caputo pizza flour niche?**
- 3 brands and 30 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in caputo pizza flour?**
- Top complaints mined from reviews: Moist/Dry, Quality-Overall, Smell. The return rate is 0.0%.
- **When does demand for caputo pizza flour peak?**
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the caputo pizza flour niche?**
- Listings span £3.24–£21.29; the average listing price is £13.48 (sweet spot $15–$100). The average incumbent carries 1,123 reviews — the moat a new listing must climb.
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