---
title: "Cannellini Beans — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cannellini-beans"
last_updated: "2026-07-31T14:11:42.255Z"
locale: en
meta:
description: "Niche score 40/100 · £61K/yr market · 80K searches/yr · £3.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £61K/yr market · 80K searches/yr · £3.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cannellini Beans — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **cannellini beans**
**Skip it**
Prices mostly outside the sweet spot ($0.49–$15.76) — this niche doesn't clear our bar today.
Market size 15Growth 14Conversion 100Competition 24Returns 100Price range 5Avg price 9Brand share 37Review moat 78Quality gap 35
**Conversion**
**Incredible****24.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****443.07**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£61K**
£61K/yr · 80K searches
**Growth**
**Bad****-22.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.08**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.49–£15.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cannellini beans is a £61K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cannellini beans market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£92K–£123K**
- units × avg price
- **Conversion rate**
- **24.5%**
- **Avg BSR**
- **#324**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**11%**
- Morrisons33% - by Amazon18% - Ktc14% - Bold Bean Co9% - Mr Organic8% - Napolina7% - Open — no brand owns it (3 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -22.1% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/cannellini-beans/trend)
## **Top cannellini beans search terms**
- **butter beans**70K/yr-21.1%22.9% conv. - **butter beans tinned**7K/yr-27.6%12.1% conv. - **butterbeans**4K/yr-32.9%23.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cannellini-beans/search-terms)
## **Top cannellini beans products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Butter Beans in Water 400g**Morrisons**£0.57**4.5★700 rev](https://www.amazon.co.uk/dp/B07R1M1NFT) [2**by Amazon Butter Beans In Water 400g**by Amazon**£0.49**4.4★110 rev](https://www.amazon.co.uk/dp/B0FJYLDRPY) [3**KTC Butter Beans 400g**Ktc**£0.60**4.5★687 rev](https://www.amazon.co.uk/dp/B07D2P9XTF) [4**Napolina Butter Beans in Salted Water 400 g (Pack of 1)**Napolina**£0.97**4.7★530 rev](https://www.amazon.co.uk/dp/B016IOYOLC) [5**Mr Organic Butter Beans High Protein and Fibre for Healthy Home Cooking No Additives Sustainably Sourced Suitable for Vegans - 1 x 350g Glass Jar**Mr Organic**£1.83**4.3★49 rev](https://www.amazon.co.uk/dp/B0DY1YKR2G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Butter Beans In Water 400g**by Amazon**£0.49**110 rev6mo ago](https://www.amazon.co.uk/dp/B0FJYLDRPY) [**Bold Bean Queen Butter Beans 6 x 570g High Protein & Fibre Ready to Eat Vegan Gluten Free Pantry Staple**Bold Bean Co**£15.76**32 rev8mo ago](https://www.amazon.co.uk/dp/B0G1C7T1WW) [**Bold Bean Queen Butter Beans 570g High Protein & Fibre Ready to Eat Vegan Gluten Free Pantry Staple**Bold Bean Co**£2.89**10 rev1y ago](https://www.amazon.co.uk/dp/B0FCFSTRT5) [**Mr Organic Butter Beans High Protein and Fibre for Healthy Home Cooking No Additives Sustainably Sourced Suitable for Vegans - 1 x 350g Glass Jar**Mr Organic**£1.83**49 rev1y ago](https://www.amazon.co.uk/dp/B0DY1YKR2G) [**Morrisons Red Kidney Beans in Water 400g**Morrisons**£0.54**2,235 rev7y ago](https://www.amazon.co.uk/dp/B07VR234TS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Butter Beans In Water 400g**by Amazon**£0.49**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B0FJYLDRPY) [**Bold Bean Queen Butter Beans 6 x 570g High Protein & Fibre Ready to Eat Vegan Gluten Free Pantry Staple**Bold Bean Co**£15.76**4.9★**▲ 65%**](https://www.amazon.co.uk/dp/B0G1C7T1WW) [**Napolina Butter Beans in Salted Water 400 g (Pack of 1)**Napolina**£0.97**4.7★**▲ 30%**](https://www.amazon.co.uk/dp/B016IOYOLC) [**Morrisons Organic Butter Beans 240g**Morrisons**£1.27**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B07KWHP4SW) [**Mr Organic Butter Beans High Protein and Fibre for Healthy Home Cooking No Additives Sustainably Sourced Suitable for Vegans - 1 x 350g Glass Jar**Mr Organic**£1.83**4.3★**▲ 10%**](https://www.amazon.co.uk/dp/B0DY1YKR2G)
**~~View all trending →~~**
## **What buyers say about cannellini beans**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good quality beans”*
**Taste-Overall**19%
*“Great taste & very handy to have in the cupboard”*
**Value For Money**15%
*“Worth every penny”*
**Baking**7%
*“Great beans”*
**Soft Feel**6%
*“Butter beans are soft and nice”*
**Texture/Consistency-Overall**5%
*“luxurious texture that works beautifully in so many dishes”*
**Cooking Instructions**4%
*“they were cooked perfectly”*
**Health Benefits-Overall**4%
*“Healthy”*
**Size-Overall**3%
*“Perfect size”*
**Nutritional Content**3%
*“Good cheap protein”*
### **What buyers complain about **
**Bitter**51%
*“Very Bitter”*
**Size-Overall**9%
*“The beans are large”*
**Quality-Overall**8%
*“Poor quality beans”*
**Ease Of Chewing/Swallowing**4%
*“I cannot eat it”*
**Taste-Overall**3%
*“They taste foul”*
**Value For Money**3%
*“Overpriced”*
**Cooking Instructions**2%
*“I thought they may just need more cooking but no”*
**Color Fading/Discoloration**1%
*“Had weird darker spots on them”*
**Texture/Consistency-Overall**1%
*“Texture quite hard and not soft despite soaking and extensive boiling”*
**Color**1%
*“I gave a three as I didn't quite like the colour of the brand”*
## **Common questions**
- **Is cannellini beans profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the cannellini beans niche?**
- 9 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in cannellini beans?**
- Top complaints mined from reviews: Bitter, Size-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for cannellini beans peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the cannellini beans niche?**
- Listings span £0.49–£15.76; the average listing price is £3.08 (sweet spot $15–$100). The average incumbent carries 443 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)