---
title: "Candied Fruit — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/candied-fruit"
last_updated: "2026-07-31T10:57:01.825Z"
locale: en
meta:
description: "Niche score 44/100 · £11K/yr market · 40K searches/yr · £13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £11K/yr market · 40K searches/yr · £13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Candied Fruit — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **candied fruit**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 11Conversion 26Competition 47Returns 100Price range 66Avg price 63Brand share 42Review moat 88Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****230.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.12–£34.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.57**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-28.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£11K**
£11K/yr · 40K searches
According to Flapen's Amazon United Kingdom niche tracking, candied fruit is a £11K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **candied fruit market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£20K–£27K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#472**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **72%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**51**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**16%**
- Walnut Tree35% - Persis29% - Sussex Wholefoods6% - New Berry Fruits5% - CS5% - Generic5% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -28.0% search growth over the last 90 days.
4K3KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/candied-fruit/trend)
## **Top candied fruit search terms**
- **candied fruit**19K/yr-26.7%0.9% conv. - **glace fruit**11K/yr-38.4%3.2% conv. - **crystallised fruit**6K/yr-21.2%2.0% conv. - **glace fruits**4K/yr-20.4%1.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/candied-fruit/search-terms)
## **Top candied fruit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1K20%£2K30%£3K40%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Persis Crystallised Fruits Selection Gift Box - Luxury Crystallised Fruit Gift | Vegan Sweet Treats | Perfect for Gifting Snacking & Celebrations - Ramadan Diwali & Christmas**Persis**£23.60**4.0★222 rev](https://www.amazon.co.uk/dp/B09NKN32ML) [2**Walnut Tree Heart-Shaped Tin Gourmet Glace Fruit Gift Crystallised Fruits Handpacked in the UK Great Taste Award Winner Luxury Gift Selection Birthday Anniversary 220g**Walnut Tree**£15.46**4.8★14 rev](https://www.amazon.co.uk/dp/B0DGD3KV34) [3**Walnut Tree Dried Fruit Gift Box Handpacked in the UK with Pineapple Strawberry Orange Cherry Apricot Kiwi Mango Vegan Vegetarian Halal Kosher Gluten Free Diets 650g**Walnut Tree**£20.27**4.4★259 rev](https://www.amazon.co.uk/dp/B08L9G4H76) [4**Walnut Tree | Glace Fruit Box Selection | Handpacked in the UK with Glace Mandarin Glace Pineapple Glace Apple Glace Cherry Glace Pear in a Traditional Festive Presentation Gifting Box | 430g pack**Walnut Tree**£20.39**4.3★291 rev](https://www.amazon.co.uk/dp/B0095XEEYG) [5**New Berry Fruits Jewels |Individually Wrapped Assorted Soft Centred Fruit Jellies|**New Berry Fruits**£6.62**4.4★1,570 rev](https://www.amazon.co.uk/dp/B07JC3TNMP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Multi Colored Candied Fruit Mix 200g Tooti Frooty Colourful Sweetened Fruit Cubes for Baking Desserts Cakes Muffins & Ice Cream Toppings Vibrant Mixed Fruit Pieces for Decoration**Generic**£8.73**4 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKXLNJL) [**Walnut Tree Heart-Shaped Tin Gourmet Glace Fruit Gift Crystallised Fruits Handpacked in the UK Great Taste Award Winner Luxury Gift Selection Birthday Anniversary 220g**Walnut Tree**£15.46**14 rev1y ago](https://www.amazon.co.uk/dp/B0DGD3KV34) [**Walnut Tree Large Gift Box of Glacé Fruit with Orange Pineapple Cherry Pear Handpacked in the UK Suitable for Vegan Vegetarian Halal and Gluten Free Diets Luxury Gift Selection 700g Pack**Walnut Tree**£34.26**291 rev2y ago](https://www.amazon.co.uk/dp/B0924ZM7XP) [**Manischewitz Holiday Candied Fruit Slices in a Gift Box 227g Made with Real Fruit Juice Gluten Free No High Fructose Corn Syrup Kosher For Passover & Year Round Use**Manischewitz**£7.88**10 rev2y ago](https://www.amazon.co.uk/dp/B0D4B42HL7) [**Tropgo Pineapple & Papaya 200g - Diced Fruit Snacks in Resealable and Recyclable Tub - Non-GMO Fat-Free Additives Free - Healthy Snacks for Kids and Adults**Tropgo**£6.88**30 rev2y ago](https://www.amazon.co.uk/dp/B0CSPT1WX5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Walnut Tree Marzipan Fruits Gift Box Made from Real Almonds Handpacked in the UK Great Taste Award Winner Suitable for Gluten-Free Diets Luxury Gift Selection Birthday Anniversary 190g**Walnut Tree**£16.77**4.5★**▲ 483%**](https://www.amazon.co.uk/dp/B0118714MQ) [**Multi Colored Candied Fruit Mix 200g Tooti Frooty Colourful Sweetened Fruit Cubes for Baking Desserts Cakes Muffins & Ice Cream Toppings Vibrant Mixed Fruit Pieces for Decoration**Generic**£8.73**4.4★**▲ 244%**](https://www.amazon.co.uk/dp/B0FWKXLNJL) [**Natural Health 4 Life Glace Candied Orange Slices 200g Vegan Dried Orange Slices Dehydrated Dried Fruit for Cocktails Cake Decorating Baking and Jam Making (1 Bag)**Natural Health 4 Life**£5.12**4.2★**▲ 90%**](https://www.amazon.co.uk/dp/B083RC9YV7) [**Francisco Moreno Candied Orange Discs - 1kg**CS**£15.57**4.7★**▲ 68%**](https://www.amazon.co.uk/dp/B0B9XRHS2L) [**Manischewitz Holiday Candied Fruit Slices in a Gift Box 227g Made with Real Fruit Juice Gluten Free No High Fructose Corn Syrup Kosher For Passover & Year Round Use**Manischewitz**£7.88**3.7★**▲ 63%**](https://www.amazon.co.uk/dp/B0D4B42HL7)
**~~View all trending →~~**
## **What buyers say about candied fruit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“The fruit was really nice”*
**Gifting Purpose**14%
*“Great for a gift”*
**Quality-Overall**13%
*“very good product especially as a gift”*
**Sweetness**7%
*“Beautifully crafted sweets”*
**Advertised Vs Actual Product**6%
*“as advertised”*
**Baking**4%
*“OK Product for baking”*
**Value For Money**3%
*“Great price and product”*
**Soft Feel**2%
*“Theyre soft, juicy and full of flavour, and went down very well”*
**Freshness**2%
*“Lovely and fresh”*
**Nutritional Content**1%
*“gluten free”*
### **What buyers complain about **
**Taste-Overall**27%
*“these candies are disgusting”*
**Sweetness**13%
*“No sugar shell”*
**Value For Money**13%
*“expensive”*
**Color**8%
*“the red ones no good”*
**Hard Feel**8%
*“Hard to please”*
**Advertised Vs Actual Product**8%
*“This item has a sticker on it saying this is a set do not separate”*
**Crispiness**4%
*“This is a horrible tasting sweetie wasnt crunchy on the outside made me feel really sick when eating them”*
**Ingredients-Overall**2%
*“No sugar shell”*
**Dilute/Watery**2%
*“no proper liquid”*
**Size-Overall**2%
*“are quite big”*
## **Common questions**
- **Is candied fruit profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the candied fruit niche?**
- 12 brands and 51 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in candied fruit?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- **When does demand for candied fruit peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.1× the quietest.
- **What does it cost to enter the candied fruit niche?**
- Listings span £5.12–£34.26; the average listing price is £13.57 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.
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