---
title: "Camp Coffee — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/camp-coffee"
last_updated: "2026-07-31T12:40:27.032Z"
locale: en
meta:
description: "Niche score 40/100 · £51K/yr market · 33K searches/yr · £10.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £51K/yr market · 33K searches/yr · £10.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Camp Coffee — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **camp coffee**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 44Conversion 97Competition 11Returns 100Price range 38Avg price 36Brand share 0Review moat 84Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****321.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+14.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£2.16–£22.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.27**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£51K**
£51K/yr · 33K searches
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, camp coffee is a £51K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **camp coffee market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£31K–£41K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#570**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Camp68% - Generic15% - Camp ChicoryYoicn Lth7% - NESCAFÉ5% - Brightdale5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.
1K800Spike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/camp-coffee/trend)
## **Top camp coffee search terms**
- **camp coffee**29K/yr+16.0%10.7% conv. - **camp coffee and chicory**2K/yr+21.7%16.0% conv. - **camp coffee essence**1K/yr-27.4%10.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/camp-coffee/search-terms)
## **Top camp coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Camp Coffee Chicory & Coffee Essence 241ml (Pack of 6)**Camp**£11.72**4.7★1,020 rev](https://www.amazon.co.uk/dp/B0898DPS3W) [2**Camp Chicory and Coffee Essence with Added Sugar 241ml**Camp**£2.16**4.5★165 rev](https://www.amazon.co.uk/dp/B00U9VY7RW) [3**Baking Bundle With Camp Chicory & Coffee Essence 241ml (3 Pack)**Generic**£13.10**4.6★15 rev](https://www.amazon.co.uk/dp/B0FLJQX7C6) [4**Camp Chicory and Coffee 3 x 241ml**Camp ChicoryYoicn Lth**£9.67**4.7★225 rev](https://www.amazon.co.uk/dp/B00RPCFXSK) [5**Camp Coffee Chicory and Coffee Essence 241 ml (Pack of 12)**Camp**£22.90**4.7★226 rev](https://www.amazon.co.uk/dp/B01ARQ7JU0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baking Bundle With Camp Chicory & Coffee Essence 241ml (3 Pack)**Generic**£13.10**15 rev6mo ago](https://www.amazon.co.uk/dp/B0FLJQX7C6) [**Nescafé Iced Coffee Espresso Concentrated Unsweetened 500ml**NESCAFÉ**£3.71**845 rev1y ago](https://www.amazon.co.uk/dp/B0F4NRKD7H) [**Coffee Essence Bundle with Camp Chicory & Coffee Essence 2 pack 241ml + Brightdale Kitchen Booklet**Brightdale**£9.18**19 rev2y ago](https://www.amazon.co.uk/dp/B0CSHQQ25C) [**Camp Chicory And Coffee Essence 241Ml X 2**Generic**£9.70**54 rev2y ago](https://www.amazon.co.uk/dp/B0CN75PX9P) [**Camp Coffee Chicory & Coffee Essence 241ml (Pack of 6)**Camp**£11.72**1,020 rev6y ago](https://www.amazon.co.uk/dp/B0898DPS3W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baking Bundle With Camp Chicory & Coffee Essence 241ml (3 Pack)**Generic**£13.10**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B0FLJQX7C6) [**Nescafé Iced Coffee Espresso Concentrated Unsweetened 500ml**NESCAFÉ**£3.71**4.5★**▲ 61%**](https://www.amazon.co.uk/dp/B0F4NRKD7H) [**Coffee Essence Bundle with Camp Chicory & Coffee Essence 2 pack 241ml + Brightdale Kitchen Booklet**Brightdale**£9.18**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B0CSHQQ25C) [**Camp Chicory and Coffee Essence with Added Sugar 241ml**Camp**£2.16**4.5★**— 7%**](https://www.amazon.co.uk/dp/B00U9VY7RW) [**Camp Coffee Chicory & Coffee Essence 241ml (Pack of 6)**Camp**£11.72**4.7★**— 6%**](https://www.amazon.co.uk/dp/B0898DPS3W)
**~~View all trending →~~**
## **What buyers say about camp coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**52%
*“Great taste”*
**Value For Money**10%
*“I think it is very affordable”*
**Ease Of Use**9%
*“Easy to use”*
**Caffeine Content**5%
*“Nice coffee and quick to make”*
**Flavor**4%
*“The flavour is quite strong and slightly bitter, which may work well for people who like bold coffee”*
**Quality-Overall**3%
*“Great product”*
**Sweetness**3%
*“Perfect with some sugar free syrup”*
**Cooking Instructions**2%
*“Great taste and easy to make frappe”*
**Advertised Vs Actual Product**2%
*“As described”*
**Baking**2%
*“Makes delicious coffee cakes”*
### **What buyers complain about **
**Sweetness**14%
*“As not sweetened suits a variety of tastes”*
**Flavor**13%
*“I didn't think it had much of a coffee espresso flavour”*
**Taste-Overall**13%
*“Not pleasant at all”*
**Durability**8%
*“If it ain't broke, don't fix it”*
**Stale/Rotten/Spoiled**8%
*“It's very poten”*
**Dilute/Watery**4%
*“it just felt like I was using slightly dilute syrup”*
**Bitter**4%
*“it has a bitter taste making you use way too much sugar/sweetener to make it even palatable”*
**Size-Overall**3%
*“Maybe a larger bottle would be okay”*
**Natural Resource Wastage**3%
*“lots of plastic waste”*
**Caffeine Content**3%
*“Small caffeine hit”*
## **Common questions**
- **Is camp coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the camp coffee niche?**
- 5 brands and 33 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in camp coffee?**
- Top complaints mined from reviews: Sweetness, Flavor, Taste-Overall. The return rate is 0.0%.
- **When does demand for camp coffee peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the camp coffee niche?**
- Listings span £2.16–£22.90; the average listing price is £10.27 (sweet spot $15–$100). The average incumbent carries 321 reviews — the moat a new listing must climb.
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