---
title: "Camomile Tea — £355K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/camomile-tea"
last_updated: "2026-07-31T13:22:19.187Z"
locale: en
meta:
description: "Niche score 45/100 · £355K/yr market · 244K searches/yr · £7.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £355K/yr market · 244K searches/yr · £7.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Camomile Tea — £355K/yr Amazon UK Niche (2026) - Flapen"
---
# **camomile tea**
**Skip it**
Soft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Market size 53Growth 11Conversion 100Competition 29Returns 100Price range 32Avg price 20Brand share 31Review moat 58Quality gap 27
**Conversion**
**Incredible****20.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,162.23**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£355K**
£355K/yr · 244K searches
**Price range**
**Okay****£1.53–£21.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.26**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, camomile tea is a £355K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **camomile tea market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£290K–£363K**
- units × avg price
- **Conversion rate**
- **20.1%**
- **Avg BSR**
- **#360**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 98%
**Open market**
**11%**
- Twinings33% - teapigs24% - HANDPICK12% - Tetley12% - Origeens4% - Morrisons3% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.
6K4KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/camomile-tea/trend)
## **Top camomile tea search terms**
- **chamomile tea**178K/yr-28.0%14.9% conv. - **chamomile tea bags**45K/yr-24.2%17.3% conv. - **camomile tea**10K/yr-15.0%17.6% conv. - **teapigs chamomile**6K/yr-31.1%26.9% conv. - **tea pigs chamomile**5K/yr-33.6%27.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/camomile-tea/search-terms)
## **Top camomile tea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£18K10%£36K15%£53K20%£71K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Twinings Organic Camomile Tea Bags X20 30g 30 Grams**Twinings**£2.61**4.6★720 rev](https://www.amazon.co.uk/dp/B017IYGLCQ) [2**teapigs Chamomile Tea Bags - Whole Chamomile Flowers - Caffeine-Free Herbal Infusion for Relaxation & Digestion - Biodegradable Tea Temples - Sustainably Sourced - 50 Teabags (1 Pack)**teapigs**£9.78**4.7★2,941 rev](https://www.amazon.co.uk/dp/B005TKA9UW) [3**HANDPICK Chamomile Tea Bags (100 Herbal Tea Bags) Caffeine Free | Floral Chamomile Herbal in Eco-Conscious Bags | Direct from Source**HANDPICK**£7.30**4.4★1,384 rev](https://www.amazon.co.uk/dp/B0BT7H247Z) [4**Tetley Pure Camomile Tea â 20 Teabags Naturally Caffeine-Free Soothing Herbal Teabag for Relaxation and Stress Relief**Tetley**£1.53**4.6★493 rev](https://www.amazon.co.uk/dp/B08HWNP9ZP) [5**Twinings Pure Camomile Flavoured Tea - 80 BiodegradableTea Bags (Multipack of 4 x 20 Bags) | Caffeine and Sugar Free Herbal Vegan Tea | Soothing and Calming Beverage**Twinings**£7.58**4.6★1,617 rev](https://www.amazon.co.uk/dp/B006FGY2W0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**teapigs Chamomile & Manuka Honey Tea Bags - Soothing Camomile Herbal Tea Infusion with Manuka Honey - Naturally Caffeine-Free Detox Tea - 15 Biodegradable Tea Bags**teapigs**£4.18**104 rev1y ago](https://www.amazon.co.uk/dp/B0F9LJCY6P) [**96 Chamomile 20 Pyramid Tea Bags Whole Flowers Bright Fragrant & Soothing Herbal Tea Caffeine-Free Individually Wrapped Recyclable Envelopes Plant-Based Tea Bags with No Microplastics**96°**£5.97**61 rev1y ago](https://www.amazon.co.uk/dp/B0DJ7W3BJL) [**HANDPICK Chamomile Tea Bags (100 Herbal Tea Bags) Caffeine Free | Floral Chamomile Herbal in Eco-Conscious Bags | Direct from Source**HANDPICK**£7.30**1,384 rev2y ago](https://www.amazon.co.uk/dp/B0BT7H247Z) [**135 Premium Chamomile Tea Bags Made with 100% Pure Natural Chamomile Flower Caffeine Free & Non-GMO.**ULTHMOK**£12.88**654 rev2y ago](https://www.amazon.co.uk/dp/B0CL32CGXX) [**BLUE TEA - Chamomile Tea - 30 g - 50+ Cups | SLEEP & RELAXATION | Herbal Tea - Caffeine Free - Flower Based - Non-Bitter | Reusable Pet Jar**BLUE TEA**£6.83**6,091 rev2y ago](https://www.amazon.co.uk/dp/B082418FHJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Heath & Heather - Organic Chamomile Tea - 3 Pack - Caffeine Free**Heath & Heather**£7.45**4.9★**▲ 154%**](https://www.amazon.co.uk/dp/B0GFDZ4TRR) [**Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags**Twinings**£2.29**4.7★**▲ 152%**](https://www.amazon.co.uk/dp/B0BRKYTTFN) [**Nutra Tea Chamomile & Valerian Tea | Valerian Root Teabags For Sleep & Relaxation - Bedtime Tea & Sleep Teas For A Restful Night - 20 Individual Wrapped Bags - Herbal Infusion (1 Pack)**Nutra Tea**£7.37**4.5★**▲ 69%**](https://www.amazon.co.uk/dp/B0BJL194FM) [**BLUE TEA - Chamomile Tea - 30 g - 50+ Cups | SLEEP & RELAXATION | Herbal Tea - Caffeine Free - Flower Based - Non-Bitter | Reusable Pet Jar**BLUE TEA**£6.83**4.2★**▲ 67%**](https://www.amazon.co.uk/dp/B082418FHJ) [**96 Chamomile 20 Pyramid Tea Bags Whole Flowers Bright Fragrant & Soothing Herbal Tea Caffeine-Free Individually Wrapped Recyclable Envelopes Plant-Based Tea Bags with No Microplastics**96°**£5.97**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B0DJ7W3BJL)
**~~View all trending →~~**
## **What buyers say about camomile tea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Good taste”*
**Quality-Overall**15%
*“Good variety”*
**Flavor**14%
*“A good balance of flavours”*
**Value For Money**13%
*“good value for money”*
**Smell**4%
*“The resulted clear tea offers a nice smell”*
**Vegan/Organic**3%
*“organic herb tea”*
**Freshness**3%
*“Seems fresh”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Caffeine Content**2%
*“so great it's caffeine free”*
**Gifting Purpose**2%
*“I like to give it as a gift”*
### **What buyers complain about **
**Taste-Overall**22%
*“Weak taste”*
**Value For Money**10%
*“*Much* cheaper. when purchased”*
**Flavor**8%
*“No flavour at all”*
**Strength**6%
*“not the type that will rip easily”*
**Quality-Overall**6%
*“Not as nice as other brands”*
**Sweetness**4%
*“I didnt like it much even with honey”*
**Color**4%
*“is it faulty teabag or the color of teabags changed from white to yellow”*
**Caffeine Content**2%
*“It might be the lack of caffeine”*
**Weight Heavy**2%
*“for me very heavy”*
**Instructions/User Manual/Troubleshooting**2%
*“I am very satisfied for the product BUT as it happens very often the LAZY driver did NOT follow the instruction”*
## **Common questions**
- **Is camomile tea profitable to sell on Amazon United Kingdom?**
- The niche generates £355K/yr across 22 tracked products. 90-day search growth is -27.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the camomile tea niche?**
- 13 brands and 85 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in camomile tea?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for camomile tea peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the camomile tea niche?**
- Listings span £1.53–£21.33; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 1,162 reviews — the moat a new listing must climb.
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