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Sponge","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ddUStSXIL.jpg",3.4,290,0.0223,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01LF1QV82",{"asin":751,"title":752,"brand":557,"imageUrl":753,"price":754,"rating":593,"reviews":755,"clickShare90":756,"clickShare360":757,"launchDate":758,"amazonUrl":759},"B01IBO1GPO","Morrisons Butterfly Cakes 6 pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41W6dM3vyVL.jpg",1.91,1290,0.0169,0.0209,"2017-09-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01IBO1GPO",{"asin":761,"title":762,"brand":557,"imageUrl":763,"price":764,"rating":765,"reviews":766,"clickShare90":767,"clickShare360":768,"launchDate":721,"amazonUrl":769},"B079ZKMKXQ","Morrisons Cake Shop Sugar Ring Doughnuts 6 pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31fvNPoZ79L.jpg",1.03,4.1,299,0.0162,0.0208,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB079ZKMKXQ",{"asin":771,"title":772,"brand":557,"imageUrl":773,"price":774,"rating":593,"reviews":775,"clickShare90":776,"clickShare360":777,"launchDate":778,"amazonUrl":779},"B0C7H7BQZ6","Morrisons Choux Buns 2 Pack Cream Pastries","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41tyH3LrbhL.jpg",1.87,417,0.0157,0.0124,"2023-06-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C7H7BQZ6",{"asin":781,"title":782,"brand":557,"imageUrl":783,"price":784,"rating":785,"reviews":786,"clickShare90":787,"clickShare360":788,"launchDate":721,"amazonUrl":789},"B079ZBZZWS","Morrisons Cake Shop Mini Chocolate & Raspberry Ring Doughnut 15 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41oL+qr4cpL.jpg",1.46,3.8,24,0.0151,0.0086,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB079ZBZZWS",{"asin":791,"title":792,"brand":560,"imageUrl":793,"price":794,"rating":582,"reviews":795,"clickShare90":796,"clickShare360":797,"launchDate":798,"amazonUrl":799},"B07HDM85NM","Mr Kipling Chocolate Cake Slices 8 Treats Perfect For Snacking On-the-Go (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41OOmEd36xL.jpg",2.28,205,0.0144,0.013,"2018-10-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07HDM85NM",{"asin":801,"title":802,"brand":572,"imageUrl":803,"price":804,"rating":805,"reviews":806,"clickShare90":807,"clickShare360":808,"launchDate":809,"amazonUrl":810},"B07FF2FVHW","Cadbury Mini Rolls Raspberry Tarts Chocolate Coated Sponge Cakes With Raspberry Flavoured Filling 10 Individually Wrapped Snack Bars (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41XEV1nAQLL.jpg",2.99,4.7,852,0.0142,0.0146,"2018-07-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07FF2FVHW",{"love":812,"hate":883,"returnReasons":947},[813,820,827,834,841,848,855,862,869,876],{"topic":814,"percentOfMentions":815,"verbatims":816},"Taste-Overall",0.3942,[817,818,819],"Delicious caramel treat","Delicious as always","Absolutely delicious",{"topic":821,"percentOfMentions":822,"verbatims":823},"Baking",0.1819,[824,825,826],"Lovely tasting cake","Really nice cake","Wonderful cakes",{"topic":828,"percentOfMentions":829,"verbatims":830},"Quality-Overall",0.0759,[831,832,833],"Excellent product","Quality is good","Well made and enjoyed by most",{"topic":835,"percentOfMentions":836,"verbatims":837},"Value For Money",0.0733,[838,839,840],"Good price","Great value","Excellent value",{"topic":842,"percentOfMentions":843,"verbatims":844},"Freshness",0.0732,[845,846,847],"they weren't stale at all either which is good","I've found that keeps them fresh","Excellent nice and fresh",{"topic":849,"percentOfMentions":850,"verbatims":851},"Flavor",0.0291,[852,853,854],"Great flavour","flavour is uniquely precious","My favourite kind and flavour of cake, really nice",{"topic":856,"percentOfMentions":857,"verbatims":858},"Moist\u002FDry",0.0178,[859,860,861],"Best cakes, so soft and moist","Lovely and moist","Moist and Tasty slices",{"topic":863,"percentOfMentions":864,"verbatims":865},"Sweetness",0.016,[866,867,868],"Very sweet","Be warned the cake is very sweet","a sweet escape",{"topic":870,"percentOfMentions":871,"verbatims":872},"Size-Overall",0.0143,[873,874,875],"the perfect size","Brilliant size for the price","Pleasantly surprised these are yummy and good size",{"topic":877,"percentOfMentions":878,"verbatims":879},"Texture\u002FConsistency-Overall",0.0137,[880,881,882],"a very satisfying texture","Lovely spongy texture with a quality taste","nice texture",[884,890,896,902,908,915,921,927,933,940],{"topic":856,"percentOfMentions":885,"verbatims":886},0.20129999999999998,[887,888,889],"So dry","Bit dry","A bit dry",{"topic":814,"percentOfMentions":891,"verbatims":892},0.1787,[893,894,895],"Taste not good","also quite tasteless","Not as tasty as they should be",{"topic":870,"percentOfMentions":897,"verbatims":898},0.08560000000000001,[899,900,901],"Large","So small","Cakes are a bit small",{"topic":863,"percentOfMentions":903,"verbatims":904},0.064,[905,906,907],"Not sweet","Not quite enough sugar on the outside for my liking","This was dry and over sugarred",{"topic":909,"percentOfMentions":910,"verbatims":911},"Stale\u002FRotten\u002FSpoiled",0.057300000000000004,[912,913,914],"I had some on my last shop they tasted stale","The cream didnt taste fresh just very processed","STALE",{"topic":835,"percentOfMentions":916,"verbatims":917},0.0507,[918,919,920],"Too expensive","Slightly more expensive than","a little expensive",{"topic":828,"percentOfMentions":922,"verbatims":923},0.041299999999999996,[924,925,926],"Disappointing quality control","rubbish","These are bland and poor quality",{"topic":849,"percentOfMentions":928,"verbatims":929},0.034,[930,931,932],"Good taste not as strong flavoured as I remember","Needs more flavour","Taste is very plain stodgy cake",{"topic":934,"percentOfMentions":935,"verbatims":936},"Powdered\u002FCrumbled",0.024,[937,938,939],"a bit squashed","Items were squashed so badly only 1cm thick in places","Squashed, more often than not",{"topic":941,"percentOfMentions":942,"verbatims":943},"Bitter",0.02,[944,945,946],"Some fruit flavours are bitter","this time the jam tasted bitter","Strange bitter taste",[],[949,953,958,963,968,973,978,983,988,993],{"term":163,"volume":950,"growthQoq":951,"conversionRate":952},1265160,-0.1014,0.0439,{"term":954,"volume":955,"growthQoq":956,"conversionRate":957},"cakes",597268,-0.061,0.0816,{"term":959,"volume":960,"growthQoq":961,"conversionRate":962},"fresh cream cakes",100666,0.1974,0.1598,{"term":964,"volume":965,"growthQoq":966,"conversionRate":967},"doughnuts",117501,-0.0364,0.1987,{"term":969,"volume":970,"growthQoq":971,"conversionRate":972},"chocolate cake",119112,-0.2104,0.037,{"term":974,"volume":975,"growthQoq":976,"conversionRate":977},"cream cake",83606,0.4088,0.1823,{"term":979,"volume":980,"growthQoq":981,"conversionRate":982},"mr kipling",84419,0.227,0.1337,{"term":984,"volume":985,"growthQoq":986,"conversionRate":987},"donuts",91681,-0.0327,0.1672,{"term":989,"volume":990,"growthQoq":991,"conversionRate":992},"cake shop",82455,-0.1444,0.0842,{"term":994,"volume":995,"growthQoq":996,"conversionRate":997},"cream cakes",51073,-0.3746,0.1661,[999,1006,1011,1016,1021,1026],{"title":1000,"href":1001,"score":1002,"verdict":1003,"marketSize":1004,"growth90":1005},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":1007,"href":1008,"score":1002,"verdict":1003,"marketSize":1009,"growth90":1010},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":1012,"href":1013,"score":1002,"verdict":185,"marketSize":1014,"growth90":1015},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in",109047.98,0.7121,{"title":1017,"href":1018,"score":1002,"verdict":185,"marketSize":1019,"growth90":1020},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":1022,"href":1023,"score":738,"verdict":185,"marketSize":1024,"growth90":1025},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",513756.37,0.324,{"title":1027,"href":1028,"score":738,"verdict":185,"marketSize":1029,"growth90":1030},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]