---
title: "Search terms — cake - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cake/search-terms"
last_updated: "2026-07-31T07:18:36.412Z"
locale: en
meta:
  description: "Niche score 65/100 · £1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cake - Flapen"
---

# **cake**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 78Growth 22Conversion 96Competition 95Returns 100Price range 35Avg price 7Brand share 28Review moat 79Quality gap 68

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Review moat**

**Great****412.28**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Great****£1.0M**

£1.0M/yr · 2.8M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£1.01–£22.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-6.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£2.69**

avg listing price — sweet spot $15–$100