---
title: "Caffeine Gels — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/caffeine-gels"
last_updated: "2026-07-31T08:41:40.608Z"
locale: en
meta:
description: "Niche score 42/100 · £81K/yr market · 40K searches/yr · £16.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £81K/yr market · 40K searches/yr · £16.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Caffeine Gels — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **caffeine gels**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 11Conversion 95Competition 12Returns 100Price range 81Avg price 79Brand share 0Review moat 77Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£8.51–£44.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£16.79**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****461**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£81K**
£81K/yr · 40K searches
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-28.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, caffeine gels is a £81K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **caffeine gels market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£67K–£84K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**84**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Science in Sport68% - HIGH524% - Precision Hydration5% - Kendal Mint Co.2% - Kinetica2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — -28.4% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Mar, Apr, May · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/caffeine-gels/trend)
## **Top caffeine gels search terms**
- **caffeine gels**11K/yr-3.8%7.0% conv. - **sis caffeine energy gels**10K/yr-38.3%10.6% conv. - **caffeine gel**9K/yr-25.6%5.0% conv. - **sis gels caffeine**3K/yr-16.7%8.4% conv. - **caffeine energy gel**3K/yr-29.0%5.5% conv. - **caffeine gels running**5K/yr-59.3%8.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/caffeine-gels/search-terms)
## **Top caffeine gels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Science in Sport Go Isotonic Energy Gel with Caffeine Double Espresso 60ml (6 Packs)**Science in Sport**£9.47**4.3★380 rev](https://www.amazon.co.uk/dp/B00TEVQ8OI) [2**Science in Sport Go Isotonic Energy Gel with Caffeine Berry Flavour 60ml (6 Packs)**Science in Sport**£8.51**4.4★274 rev](https://www.amazon.co.uk/dp/B009S5P3FU) [3**HIGH5 Caffeine Gels Running - Glucose Shots for Instant Energy and Running Fuel - Natural Fruit Juice Energy Shots - Sports Gel for Running Cycling Ultra Marathon Ironman (Raspberry 20 x 40g)**HIGH5**£11.83**4.3★1,049 rev](https://www.amazon.co.uk/dp/B005K7TI10) [4**Science in Sport Beta Fuel Gels Dual Source Energy Gel Apple Flavour Plus Nootropics 40g of Carbs Per Pack 60 ml Pack (6 Pack)**Science in Sport**£10.29**4.5★359 rev](https://www.amazon.co.uk/dp/B097B28GN3) [5**Precision Fuel PF30 Caffeine Energy Gel - Mild Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (15 Gels)**Precision Hydration**£44.69**4.7★179 rev](https://www.amazon.co.uk/dp/B0BT21RSV6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kinetica Sport Quick Release Energy Gel + Caffeine - Cola Flavour | 105mg Caffeine 27g Carbohydrates/Serve | 24 x 70g Pack | Contains Range of B Vitamins & Electrolytes | Fast Acting Energy Source**Kinetica**£35.76**42 rev3y ago](https://www.amazon.co.uk/dp/B0BL8CGC9W) [**Precision Fuel PF30 Caffeine Energy Gel - Mild Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (15 Gels)**Precision Hydration**£44.69**179 rev4y ago](https://www.amazon.co.uk/dp/B0BT21RSV6) [**Science in Sport Beta Fuel Gels Dual Source Energy Gel Apple Flavour Plus Nootropics 40g of Carbs Per Pack 60 ml Pack (6 Pack)**Science in Sport**£10.29**359 rev5y ago](https://www.amazon.co.uk/dp/B097B28GN3) [**Science in Sport Beta Fuel Gels Dual Source Energy Gel Orange Flavour 40g of Carbs Per Pack 60 ml Pack (6 Pack)**Science in Sport**£9.39**931 rev5y ago](https://www.amazon.co.uk/dp/B097B1DTFF) [**KMC NRG Gel+: Caffeine Energy Gel - Refreshing Citrus & Mint (12 x 70g) by Kendal Mint Co.**Kendal Mint Co.**£18.71**135 rev7y ago](https://www.amazon.co.uk/dp/B07Q5GYP2Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Science in Sport Go Isotonic Energy Gel with Electrolyte Gels for Running/Cycling Rasberry 60 ml (6 Pack)**Science in Sport**£8.61**4.5★**▲ 45%**](https://www.amazon.co.uk/dp/B011N6LBIE) [**Precision Fuel PF30 Caffeine Energy Gel - Mild Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (15 Gels)**Precision Hydration**£44.69**4.7★**▲ 20%**](https://www.amazon.co.uk/dp/B0BT21RSV6) [**Science in Sport Beta Fuel Gels Dual Source Energy Gel Apple Flavour Plus Nootropics 40g of Carbs Per Pack 60 ml Pack (6 Pack)**Science in Sport**£10.29**4.5★**▲ 15%**](https://www.amazon.co.uk/dp/B097B28GN3) [**HIGH5 Caffeine Gels Running - Glucose Shots for Instant Energy and Running Fuel - Natural Fruit Juice Energy Shots - Sports Gel for Running Cycling Ultra Marathon Ironman (Raspberry 20 x 40g)**HIGH5**£11.83**4.3★**▲ 13%**](https://www.amazon.co.uk/dp/B005K7TI10) [**Science in Sport Go Isotonic Energy Gel with Caffeine Double Espresso 60ml (6 Packs)**Science in Sport**£9.47**4.3★**▲ 12%**](https://www.amazon.co.uk/dp/B00TEVQ8OI)
**~~View all trending →~~**
## **What buyers say about caffeine gels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Nice taste”*
**Quality-Overall**15%
*“Great company, great products”*
**Energy Level**14%
*“A great energy boost”*
**Ease Of Use**8%
*“easy to use”*
**Value For Money**7%
*“good value for money”*
**Nutritional Content**7%
*“Excellent product, 40g of carbs”*
**Flavor**2%
*“Nice flavour”*
**Acid Regulator/Stomach Ache Relief**2%
*“I have had no stomach problems”*
**Ease Of Chewing/Swallowing**2%
*“Easy to eat 'on the run'”*
**Caffeine Content**2%
*“I think the caffeine ones are better than the non-caffeine ones as well”*
### **What buyers complain about **
**Taste-Overall**27%
*“Taste is truly awful”*
**Value For Money**9%
*“Really didnt like & very expensive”*
**Ease Of Use**9%
*“makes it impossible to use properly”*
**Advertised Vs Actual Product**8%
*“Nothing been said about this in the description”*
**Adhesion/Stickiness**6%
*“resulting in a sticky mess”*
**Ease Of Chewing/Swallowing**6%
*“Hard to consume”*
**Artificial Sweeteners**6%
*“Too sugary and sickly”*
**Thickness**3%
*“the thickness of the new packaging is horrible”*
**Flavor**2%
*“Be Aware - Apple flavour is high in caffeine”*
**Dilute/Watery**2%
*“Quite watery - not sure if that is good or bad”*
## **Common questions**
- **Is caffeine gels profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 11 tracked products. 90-day search growth is -28.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the caffeine gels niche?**
- 5 brands and 84 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in caffeine gels?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Ease Of Use. The return rate is 0.0%.
- **When does demand for caffeine gels peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the caffeine gels niche?**
- Listings span £8.51–£44.69; the average listing price is £16.79 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.
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