---
title: "Cacao Powder — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cacao-powder"
last_updated: "2026-07-31T06:31:15.997Z"
locale: en
meta:
description: "Niche score 60/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cacao Powder — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **cacao powder**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 79Growth 10Conversion 86Competition 65Returns 100Price range 56Avg price 76Brand share 57Review moat 46Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.1M**
£1.1M/yr · 729K searches
**Avg price**
**Great****£15.50**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£3.17–£29.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,949.03**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-30.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, cacao powder is a £1.1M/yr Amazon United Kingdom market (729K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cacao powder market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£930K–£1.2M**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **74%**
- **Out of stock**
- **13.8%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 91%
**Open market**
**24%**
- Sevenhills Wholefoods20% - TheHealthyTree Company17% - Naturya14% - NaturaleBio13% - Yin & Yang Superfoods6% - Everyday Superfood5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/cacao-powder/trend)
## **Top cacao powder search terms**
- **cacao powder**312K/yr-18.8%10.8% conv. - **cacao**74K/yr-18.3%5.9% conv. - **organic cacao powder**68K/yr-44.1%9.2% conv. - **cacao powder organic**68K/yr-68.4%8.9% conv. - **raw cacao powder**36K/yr-21.3%8.6% conv. - **organic cocoa powder**26K/yr-39.8%7.6% conv. - **naturya cacao powder**22K/yr-36.2%10.9% conv. - **cocoa powder organic**17K/yr-28.8%6.5% conv. - **raw organic cacao powder**15K/yr-4.1%5.7% conv. - **raw cacao**13K/yr-23.9%3.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cacao-powder/search-terms)
## **Top cacao powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£33K6%£66K9%£98K12%£131K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NaturaleBio Organic Cacao Powder 1kg. Unsweetened Natural and Pure. Produced from Raw Cacao Beans of The Theobroma Plant. Source of Magnesium Manganese and Phosphorus. Tested for Heavy Metals**NaturaleBio**£23.78**4.5★13,658 rev](https://www.amazon.co.uk/dp/B07DFPSNGJ) [2**Organic Raw Cacao Powder by TheHealthyTree Company for Yoghurt Smoothies & Baking - High in Protein Magnesium Fibre and Potassium - Sugar Free Vegan Cacao Powder (250g)**TheHealthyTree Company**£11.56**4.6★1,868 rev](https://www.amazon.co.uk/dp/B072MFR694) [3**Sevenhills Wholefoods Cacao/Cocoa Powder 1kg | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised**Sevenhills Wholefoods**£22.35**4.6★266 rev](https://www.amazon.co.uk/dp/B0GHSQJ6GG) [4**Naturya Single Origin Fairtrade Cacao Powder 125g**Naturya**£3.99**4.6★453 rev](https://www.amazon.co.uk/dp/B01M0CYKDL) [5**Organic Raw Cacao Powder by TheHealthyTree Company for Yoghurt Smoothies & Baking - High in Protein Magnesium Fibre and Potassium - Sugar Free Vegan Cacao Powder (500g)**TheHealthyTree Company**£16.09**4.6★1,868 rev](https://www.amazon.co.uk/dp/B071G1J382)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sevenhills Wholefoods Cacao/Cocoa Powder 1kg | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised**Sevenhills Wholefoods**£22.35**266 rev6mo ago](https://www.amazon.co.uk/dp/B0GHSQJ6GG) [**Sevenhills Wholefoods Cacao/Cocoa Powder 400g | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised**Sevenhills Wholefoods**£11.45**266 rev6mo ago](https://www.amazon.co.uk/dp/B0GHSKVNPR) [**Naturya Cacao Powder Single Origin Fairtrade 250g**Naturya**£7.79**61 rev7mo ago](https://www.amazon.co.uk/dp/B0G62C5H2L) [**Sevenhills Wholefoods Cacao/Cocoa Powder 400g | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Unsweetened**Sevenhills Wholefoods**£12.89**266 rev10mo ago](https://www.amazon.co.uk/dp/B0FSSGG4GN) [**Organic Raw Cacao Powder 250g by Hatton Hill Organic**Hatton Hill**£7.99**46 rev11mo ago](https://www.amazon.co.uk/dp/B0FL2YS3K6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sevenhills Wholefoods Cacao/Cocoa Powder 400g | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised**Sevenhills Wholefoods**£11.45**4.6★**▲ 361%**](https://www.amazon.co.uk/dp/B0GHSKVNPR) [**Sevenhills Wholefoods Cacao/Cocoa Powder 1kg | Natural Source of Potassium & Manganese | Pure & Vegan for Hot Chocolate Smoothies & Baking | Non-alkalised**Sevenhills Wholefoods**£22.35**4.6★**▲ 359%**](https://www.amazon.co.uk/dp/B0GHSQJ6GG) [**Organic Raw Cacao Powder 250g by Hatton Hill Organic**Hatton Hill**£7.99**4.3★**▲ 112%**](https://www.amazon.co.uk/dp/B0FL2YS3K6) [**Naturya Single Origin Fairtrade Cacao Powder 125g**Naturya**£3.99**4.6★**▲ 89%**](https://www.amazon.co.uk/dp/B01M0CYKDL) [**NaturaleBio Organic Cacao Powder 200g. Unsweetened Natural and Pure. Produced from Raw Cacao Beans of The Theobroma Plant. Source of Magnesium Manganese and Phosphorus. Tested for Heavy Metals**NaturaleBio**£9.15**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B07DFPPXFH)
**~~View all trending →~~**
## **What buyers say about cacao powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Delicious and healthy”*
**Quality-Overall**23%
*“Excellent Quality”*
**Flavor**8%
*“mild in flavour”*
**Value For Money**6%
*“Excellent value for money”*
**Vegan/Organic**3%
*“I love the fact its organic, no additives”*
**Baking**3%
*“Perfect for my baking”*
**Blend/Ratio**2%
*“BLENDS EASILY”*
**Nutritional Content**2%
*“Extra nutrients, lovely”*
**Health Benefits-Overall**2%
*“Very healthy”*
**Smell**2%
*“Nice smell”*
### **What buyers complain about **
**Taste-Overall**25%
*“Bland taste”*
**Bitter**8%
*“Too bitter”*
**Quality-Overall**7%
*“Redused quality”*
**Value For Money**6%
*“Waste of money”*
**Flavor**6%
*“there's just something a bit different about the flavour”*
**Color**4%
*“it was pale in colour”*
**Chunk/Clump/Collection**3%
*“Really clumpy”*
**Advertised Vs Actual Product**2%
*“Product not as described”*
**Smell**2%
*“no real scent”*
**Texture/Consistency-Overall**2%
*“Clumpy,”*
### **Top return reasons **
**Leak-Proof**27%
**Value For Money**21%
**Taste-Overall**11%
**Smell**8%
**Advertised Vs Actual Product**6%
**Vegan/Organic**5%
**Color**3%
**Ease Of Use**3%
**Stain Resistance**3%
**Size-Overall**3%
## **Common questions**
- **Is cacao powder profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 31 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the cacao powder niche?**
- 18 brands and 27 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in cacao powder?**
- Top complaints mined from reviews: Taste-Overall, Bitter, Quality-Overall. The return rate is 0.1%.
- **When does demand for cacao powder peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cacao powder niche?**
- Listings span £3.17–£29.93; the average listing price is £15.50 (sweet spot $15–$100). The average incumbent carries 1,949 reviews — the moat a new listing must climb.
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