---
title: "Cabernet Sauvignon — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cabernet-sauvignon"
last_updated: "2026-07-31T10:25:03.055Z"
locale: en
meta:
description: "Niche score 48/100 · £52K/yr market · 48K searches/yr · £16.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £52K/yr market · 48K searches/yr · £16.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cabernet Sauvignon — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **cabernet sauvignon**
**Skip it**
Soft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 11Conversion 70Competition 49Returns 99Price range 77Avg price 80Brand share 44Review moat 87Quality gap 35
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****258.9**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£16.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£2.66–£58.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£52K**
£52K/yr · 48K searches
**Growth**
**Bad****-27.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cabernet sauvignon is a £52K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cabernet sauvignon market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£85K–£101K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#240**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **28%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 91%
**Open market**
**18%**
- Wolf Blass36% - Casillero del Diablo25% - Concha y Toro9% - McGuigan4% - by Amazon4% - Morrisons4% - Open — no brand owns it (9 brands, 18%)
## **Top cabernet sauvignon search terms**
- **cabernet sauvignon**15K/yr-4.1%2.9% conv. - **casillero del diablo**10K/yr-8.8%4.4% conv. - **cabernet sauvignon red wine**11K/yr-35.0%3.8% conv. - **wolf blass**5K/yr-50.4%13.0% conv. - **casillero del diablo cabernet sauvignon**3K/yr-29.9%3.2% conv. - **wolf blass red wine**4K/yr-72.6%4.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cabernet-sauvignon/search-terms)
## **Top cabernet sauvignon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£5K15%£8K20%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wolf Blass Red Label Shiraz Cabernet Sauvignon**Wolf Blass**£4.97**4.5★1,035 rev](https://www.amazon.co.uk/dp/B007WR7NTU) [2**Casillero Del Diablo Cabernet Sauvignon 75cl**Casillero del Diablo**£8.33**4.7★2,142 rev](https://www.amazon.co.uk/dp/B00KL8LMHQ) [3**Wolf Blass Yellow Label Cabernet Sauvignon 750ml(Alcohol Content May Vary Between 12.5%14.5%)**Wolf Blass**£6.99**4.7★192 rev](https://www.amazon.co.uk/dp/B0083R6PDS) [4**75cl Casillero del Diablo Cabernet Sauvignon (Case of 6)**Concha y Toro**£49.61**4.7★4 rev](https://www.amazon.co.uk/dp/B00FUZU7Y4) [5**Wolf Blass Red Label Chardonnay Semillon 750ml**Wolf Blass**£5.96**4.2★242 rev](https://www.amazon.co.uk/dp/B00485VK8O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Casillero Del Diablo white wine | From Chile | 75cl | 13% ABV | wine gifts | Crisp Fresh & Fruity | Premium Wine Gift Set | (Case of 6 bottles Sauvignon Blanc)**Drayman Direct**£49.96**2 rev1y ago](https://www.amazon.co.uk/dp/B0FHKYWZCB) [**Casillero Del Diablo Cabernet Sauvignon 1.5l**Casillero del Diablo**£17.24**2 rev2y ago](https://www.amazon.co.uk/dp/B0D66WJ9YD) [**MORRISONS Cabernet Sauvignon 75CL**Morrisons**£5.11**61 rev2y ago](https://www.amazon.co.uk/dp/B0CV86S5ZJ) [**by Amazon Cabernet Sauvignon Valle Central Chile Red Wine 75cl**by Amazon**£5.92**122 rev3y ago](https://www.amazon.co.uk/dp/B0B5WZRDZG) [**Baron Herzog Cabernet Sauvignon - A Very Approachable Cabernet Sauvignon With Berry Aromas And Impressive Blackberry And Spice Flavours - 14% ABV - 750ml**Herzog**£14.66**6 rev5y ago](https://www.amazon.co.uk/dp/B005J1FEG0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**75cl Casillero del Diablo Cabernet Sauvignon (Case of 6)**Concha y Toro**£49.61**4.7★**▲ 107%**](https://www.amazon.co.uk/dp/B00FUZU7Y4) [**Hardys Stamp Shiraz Cabernet Sauvignon Red Wine 75cl**Hardys**£4.22**4.3★**▲ 69%**](https://www.amazon.co.uk/dp/B00A3SCMBY) [**Casillero Del Diablo Sauvignon Blanc White Wine 75cl**Casillero del Diablo**£9.19**4.6★**▲ 61%**](https://www.amazon.co.uk/dp/B009S4WRXC) [**Casillero Del Diablo Cabernet Sauvignon 1.5l**Casillero del Diablo**£17.24**3.5★**▲ 51%**](https://www.amazon.co.uk/dp/B0D66WJ9YD) [**Casillero Del Diablo Red Wine Gift Box - Classic Red Wine Case with Cabernet Sauvignon In Wooden Presentation Crate - Luxury Vino Gift Box from Regency Hampers**Regency Hampers**£30.87**5.0★**▲ 46%**](https://www.amazon.co.uk/dp/B084QDBR2D)
**~~View all trending →~~**
## **What buyers say about cabernet sauvignon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**46%
*“Drinkable wine”*
**Value For Money**18%
*“Excellent brand wine also the selling price acceptable”*
**Taste-Overall**11%
*“Delicious”*
**Quality-Overall**7%
*“quality”*
**Color**4%
*“A nice red”*
**Cooking Instructions**2%
*“It's ok in cooking”*
### **What buyers complain about **
**Taste-Overall**31%
*“I did not like this red wine at all”*
**Advertised Vs Actual Product**15%
*“It did not live up to the flowery description on the bottle”*
**Quality-Overall**11%
*“Didnt improve after decanting”*
**Value For Money**11%
*“expensive”*
**Alcohol Flavor**6%
*“undrinkable, tasted like vinegar”*
**Flavor**6%
*“It lacked any discernable flavour”*
**Alcohol Content**6%
*“This was a poor wine”*
## **Common questions**
- **Is cabernet sauvignon profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the cabernet sauvignon niche?**
- 15 brands and 50 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in cabernet sauvignon?**
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.2%.
- **What does it cost to enter the cabernet sauvignon niche?**
- Listings span £2.66–£58.77; the average listing price is £16.91 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.
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