---
title: "Butterfly Pea Flower Tea — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/butterfly-pea-flower-tea"
last_updated: "2026-07-31T08:52:50.569Z"
locale: en
meta:
description: "Niche score 43/100 · £48K/yr market · 79K searches/yr · £9.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £48K/yr market · 79K searches/yr · £9.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butterfly Pea Flower Tea — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **butterfly pea flower tea**
**Skip it**
A small market ($48K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 22Conversion 73Competition 21Returns 100Price range 23Avg price 26Brand share 38Review moat 95Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****106.71**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.15**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£5.16–£17.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£48K**
£48K/yr · 79K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, butterfly pea flower tea is a £48K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly pea flower tea market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£46K–£55K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#678**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **71%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**13**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**13%**
- BLUE TEA21% - teapro21% - Better Food Mood19% - Godspeed Seed12% - Fengsheng Home8% - Herbal Remedies by J.5% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -5.7% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/butterfly-pea-flower-tea/trend)
## **Top butterfly pea flower tea search terms**
- **butterfly pea flower tea**32K/yr-9.8%6.6% conv. - **blue tea**12K/yr-13.8%5.5% conv. - **butterfly pea tea**8K/yr+31.4%7.0% conv. - **butterfly pea flower**10K/yr-17.4%6.2% conv. - **butterfly pea**6K/yr+12.7%5.1% conv. - **blue pea flower tea**5K/yr+8.0%7.0% conv. - **butterfly tea**3K/yr-7.3%7.8% conv. - **blue butterfly pea flower tea**3K/yr-31.2%5.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/butterfly-pea-flower-tea/search-terms)
## **Top butterfly pea flower tea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£14K40%£19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Teapro Premium Blue Pea Flower Tea 30g | Colour-changing Purple Flower for Cognitive Function Digestion Glowing Skin & Eye Health | Naturally Caffeine-Free**teapro**£7.04**4.6★75 rev](https://www.amazon.co.uk/dp/B0DFQ2XQKZ) [2**Better Food Mood Premium Blue Flower Tea 25g | Blue to Purple Colour Changing Flower Tea | Blue Tea for Cocktails Latte | Rich in Antioxidants**Better Food Mood**£6.45**4.7★293 rev](https://www.amazon.co.uk/dp/B0BX4C6JNT) [3**BLUE TEA - Shankhpushpi Flower Tea - 10 gm - 25+ Cups | Herbal Tea | Caffeine Free - Vegan - Non-GMO | Zipper Pack**BLUE TEA**£5.22**4.4★93 rev](https://www.amazon.co.uk/dp/B0CWLPK4HW) [4**Godspeed Seed Dried Butterfly Pea Flowers Rich Healthy Herbal Butterfly Pea Tea for Drinks Food Coloring (100g(3.5oz))**Godspeed Seed**£6.97**4.5★309 rev](https://www.amazon.co.uk/dp/B0B67TBR87) [5**100g Premium Blue Tea - Blue & Purple Color Changing Flower Rich in Antioxidants No Artificial Colours Herbal Tea Caffeine Free - Vegan - Non-GMO | Nature Blue Tea**Fengsheng Home**£12.55**4.5★43 rev](https://www.amazon.co.uk/dp/B0F1D548XG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLUE TEA - Shankhpushpi Flower Tea - 100 grams (250+ Cups) | Antioxidant Rich | Caffeine Free - Flower Based - Herbal Tea - Natural - Detox Tea**BLUE TEA**£17.94**93 rev5mo ago](https://www.amazon.co.uk/dp/B0GLPGFKMS) [**SIPS BOTANICA Hibiscus Loose Petal Tea And Aparajita Flower Tea | 50 Grams Each Premium Quality Flower Petals | Served Hot Iced Tea Cocktails Or Mocktails**Sips Botanica**£7.06**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GJDKZLS4) [**SIPS BOTANICA Aparajita Flower Herbal Tea | 30 Pyramid Tea Bags | Enchanting Blue | Rich in Antioxidants | Caffeine Free | Plantbased Biodegradable Tea Bags**Sips Botanica**£5.16**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GH8YH3P1) [**Nebula Herbal Butterfly Pea Flower Tea - 25 Biodegradable Teabags in Premium Tin Can Herbal Tea with Organic Green Tea Tea Gift Set Blue Flowers Wellness Tea**Nebula Herbal**£8.44**18 rev1y ago](https://www.amazon.co.uk/dp/B0F4PXJ23Y) [**Blue Tea Flower Herbal Tea 25g | Shankhpushpi Flower | SUPER ANTIOXIDANT | Caffeine Free**Herbal Remedies by J.**£5.87**19 rev1y ago](https://www.amazon.co.uk/dp/B0FB3XQS3C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BLUE TEA - Shankhpushpi Flower Tea - 100 grams (250+ Cups) | Antioxidant Rich | Caffeine Free - Flower Based - Herbal Tea - Natural - Detox Tea**BLUE TEA**£17.94**4.4★**▲ 245%**](https://www.amazon.co.uk/dp/B0GLPGFKMS) [**NPOW Blue Tea Blue Pea Flower Tea Blue Matcha Caffeine-Free Blue Pea Flower Tea Pure Blue Pea Flower Tea High Antioxidants Blue Matcha Blue Pea Flower Powder - 75g**NPOW**£11.71**4.5★**▲ 128%**](https://www.amazon.co.uk/dp/B0C3GM741Y) [**SIPS BOTANICA Hibiscus Loose Petal Tea And Aparajita Flower Tea | 50 Grams Each Premium Quality Flower Petals | Served Hot Iced Tea Cocktails Or Mocktails**Sips Botanica**£7.06**4.0★**▲ 114%**](https://www.amazon.co.uk/dp/B0GJDKZLS4) [**SIPS BOTANICA Aparajita Flower Herbal Tea | 30 Pyramid Tea Bags | Enchanting Blue | Rich in Antioxidants | Caffeine Free | Plantbased Biodegradable Tea Bags**Sips Botanica**£5.16**3.8★**▲ 87%**](https://www.amazon.co.uk/dp/B0GH8YH3P1) [**BLUE TEA - Shankhpushpi Flower - 30 Biodegradable Pyramid Tea Bags - Plant Based | Caffeine Free Herbal Tea | Gluten Free NON-GMO | Premium Pet Jar**BLUE TEA**£8.74**4.3★**▲ 41%**](https://www.amazon.co.uk/dp/B0CWLJN9JP)
**~~View all trending →~~**
## **What buyers say about butterfly pea flower tea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“the taste was also good”*
**Quality-Overall**21%
*“Good quality”*
**Color**16%
*“I love the colours”*
**Flavor**8%
*“flavor okay”*
**Freshness**6%
*“Very fresh and excellent quality”*
**Advertised Vs Actual Product**4%
*“As described”*
**Value For Money**3%
*“Definitely good value for money”*
**Health Benefits-Overall**2%
*“Good for overall health”*
**Gifting Purpose**2%
*“Amazing blue pea tea for gifting”*
**Sweetness**2%
*“Just delicious with lime and sugar”*
### **What buyers complain about **
**Taste-Overall**25%
*“taste is not for me”*
**Color**13%
*“Blue and pretty tasteless for a Lancashire lad like me”*
**Storage Temperature**13%
*“Crushed up when arrived shame”*
**Natural Resource Wastage**6%
*“the natural debris in the packet looks a bit scruffy”*
## **Common questions**
- **Is butterfly pea flower tea profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the butterfly pea flower tea niche?**
- 11 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in butterfly pea flower tea?**
- Top complaints mined from reviews: Taste-Overall, Color, Storage Temperature. The return rate is 0.0%.
- **When does demand for butterfly pea flower tea peak?**
- Demand peaks in Feb; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the butterfly pea flower tea niche?**
- Listings span £5.16–£17.94; the average listing price is £9.15 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.
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