---
title: "Butterfly Cake Decorations — £33K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/butterfly-cake-decorations"
last_updated: "2026-07-31T08:46:16.794Z"
locale: en
meta:
description: "Niche score 47/100 · £33K/yr market · 105K searches/yr · £4.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £33K/yr market · 105K searches/yr · £4.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butterfly Cake Decorations — £33K/yr Amazon UK Niche (2026) - Flapen"
---
# **butterfly cake decorations**
**Skip it**
Prices mostly outside the sweet spot ($2.64–$6.40) — this niche doesn't clear our bar today.
Market size 8Growth 23Conversion 75Competition 62Returns 96Price range 0Avg price 13Brand share 80Review moat 83Quality gap 33
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****348.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.56**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£33K**
£33K/yr · 105K searches
**Price range**
**Bad****£2.64–£6.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, butterfly cake decorations is a £33K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly cake decorations market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£27K–£36K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#351**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **220 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**55%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**38%**
- ZHIHUI20% - mciskin10% - Yuomeaz10% - Hanqing9% - zukent6% - SUBTAVIK6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/butterfly-cake-decorations/trend)
## **Top butterfly cake decorations search terms**
- **butterfly cake decorations**39K/yr-7.6%4.7% conv. - **edible butterfly cake decorations**20K/yr+0.8%5.0% conv. - **butterfly cake toppers**17K/yr+4.1%3.8% conv. - **edible butterflies**7K/yr-9.4%5.3% conv. - **butterflies for cakes**7K/yr-11.2%5.8% conv. - **butterfly cake topper**5K/yr+5.9%3.8% conv. - **edible butterflies for cakes**5K/yr-14.8%4.7% conv. - **cake butterflies**4K/yr-1.8%6.8% conv. - **cake butterfly decorations**942/yr+103.8%1.9% conv. - **butterfly cupcake topper**253/yr-64.8%2.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/butterfly-cake-decorations/search-terms)
## **Top butterfly cake decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZHIHUI 30Pcs Butterfly Cake Topper Colourful Butterfly Cake Decorations Cupcake Toppers Gold Edge Mixed Size Butterfly Cupcake Picks for Family Cupcake Wedding Cake Birthday Party Food Decoration**ZHIHUI**£3.35**4.3★121 rev](https://www.amazon.co.uk/dp/B0C22Z6M5S) [2**40 PCS Butterfly Cake Decorations 7 Styles Colored Butterfly Cake Decorations Fantasy Simulated Butterflies Cakes Topper for Wedding Birthday Party Decorating Supplies**Yuomeaz**£5.45**4.4★32 rev](https://www.amazon.co.uk/dp/B0FD3GQHWN) [3**13pcs Pink Butterfly Happy Birthday Cake Toppers Butterfly Glitter Birthday Decorations for Women and Girls Personalised Pink Cake Topper for Birthday Party Decorations**mciskin**£3.36**4.6★502 rev](https://www.amazon.co.uk/dp/B0CZLJW657) [4**3D Butterfly Cake Topper Mixed Size Butterfly Cupcake Toppers Cake Decorations Mixed Size Butterfly Cake Topper for Birthday Theme Wedding Party Supplies Wall Decoration - 30Pcs - Pink**zukent**£3.37**4.4★96 rev](https://www.amazon.co.uk/dp/B0CCRS2VZP) [5**80 PCS Butterfly Cake Decorations Butterfly Cake Toppers Cupcake Toppers Pink Cake Decorations for Wedding Cake Birthday Party Cake Girl Women (Purple Pink)**SNSYGN**£4.97**4.7★20 rev](https://www.amazon.co.uk/dp/B0DFLRVG9D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**72 Pcs Edible Butterfly Cake Decorations 3D Colourful Wafer Paper Cupcake Toppers Mixed Size Butterflies for Birthday Wedding and Shower**Zirax**£6.40**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWHY7HHY) [**13 Pcs Glitter Butterfly Cake Topper Set 3D Pink Happy Birthday Cake Decoration for Girls Women Butterfly Theme Cupcake Toppers Birthday Decorations (Pink)**MYHOGOOD**£4.07**15 rev7mo ago](https://www.amazon.co.uk/dp/B0G5276XXJ) [**44Pcs Purple Butterfly Cake Toppers Butterfly Cake Decorations with 3D Effect for Birthday Cake Christmas Valentines & Easter Happy Birthday Cake Decor Paper Fairy Cake Toppers**YANJINGSHE**£2.64**3 rev9mo ago](https://www.amazon.co.uk/dp/B0FX4CGDFS) [**72 Pcs Edible Butterfly Cake Decorations Butterfly Cupcake Toppers Rice Paper Dessert Topper Decorations 3D Colourful Wafer Paper Butterflies for Party Cakes Birthday Wedding Baby Shower Anniversary**GEU**£5.54**17 rev1y ago](https://www.amazon.co.uk/dp/B0FGJ6BSJS) [**40 PCS Butterfly Cake Decorations 7 Styles Colored Butterfly Cake Decorations Fantasy Simulated Butterflies Cakes Topper for Wedding Birthday Party Decorating Supplies**Yuomeaz**£5.45**32 rev1y ago](https://www.amazon.co.uk/dp/B0FD3GQHWN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**72 Pcs Edible Butterfly Cake Decorations 3D Colourful Wafer Paper Cupcake Toppers Mixed Size Butterflies for Birthday Wedding and Shower**Zirax**£6.40**0.0★**▲ 255%**](https://www.amazon.co.uk/dp/B0GWHY7HHY) [**44Pcs Purple Butterfly Cake Toppers Butterfly Cake Decorations with 3D Effect for Birthday Cake Christmas Valentines & Easter Happy Birthday Cake Decor Paper Fairy Cake Toppers**YANJINGSHE**£2.64**4.7★**▲ 189%**](https://www.amazon.co.uk/dp/B0FX4CGDFS) [**13 Pcs Glitter Butterfly Cake Topper Set 3D Pink Happy Birthday Cake Decoration for Girls Women Butterfly Theme Cupcake Toppers Birthday Decorations (Pink)**MYHOGOOD**£4.07**4.6★**▲ 167%**](https://www.amazon.co.uk/dp/B0G5276XXJ) [**OSDUE 22 PCS Butterfly Cake Decorations Butterfly Cake Topper Set with 13 Sticks Butterfly Cake Topper Decorations for Baby Shower Wedding Birthday Party Decor (Pink&Purple)**OSDUE**£3.24**4.5★**▲ 40%**](https://www.amazon.co.uk/dp/B0B2JC7SDS) [**Hanqing 72 Pcs Edible Butterfly Cupcake Toppers 3D Pale Pink Glutinous Paper Butterflies Cupcake Decorations Mixed Size Butterfly Cake Toppers Paper for Girls Womens Birthday Party Cake Decoration**Hanqing**£5.93**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B0FCR77LWS)
**~~View all trending →~~**
## **What buyers say about butterfly cake decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality”*
**Color**16%
*“purple is her favorite color”*
**Advertised Vs Actual Product**13%
*“As expected and described”*
**Value For Money**13%
*“Excellent value for money”*
**Baking**11%
*“Love these eatable butterflies had lots of fun making a cake with my granddaughters for my mums 80th”*
**Ease Of Use**7%
*“Easy to use”*
**Design-Overall**5%
*“beautiful and well made”*
**Recycle/Reuse**4%
*“its reusable as its still sticky after use there are a variety of different sizes”*
**Adhesion/Stickiness**4%
*“Easy system to add glue dots to sticks”*
**Add-Ons/Attachments**4%
*“Easy to attach to the cake”*
### **What buyers complain about **
**Quality-Overall**50%
*“Terrible quality and overpriced”*
**Strength**50%
*“very fragile”*
### **Top return reasons **
**Size-Overall**23%
**Color**22%
**Advertised Vs Actual Product**13%
**Quality-Overall**11%
**Defective Material/Parts**5%
**Strength**5%
**Durability**3%
**Compatibility-Overall**2%
**Adhesion/Stickiness**2%
**Assembly/Installation**2%
## **Common questions**
- **Is butterfly cake decorations profitable to sell on Amazon United Kingdom?**
- The niche generates £33K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the butterfly cake decorations niche?**
- 20 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in butterfly cake decorations?**
- Top complaints mined from reviews: Quality-Overall, Strength. The return rate is 0.8%.
- **When does demand for butterfly cake decorations peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the butterfly cake decorations niche?**
- Listings span £2.64–£6.40; the average listing price is £4.56 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.
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