---
title: "Buttercream — £78K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/buttercream"
last_updated: "2026-07-31T11:48:54.748Z"
locale: en
meta:
description: "Niche score 43/100 · £78K/yr market · 108K searches/yr · £8.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £78K/yr market · 108K searches/yr · £8.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buttercream — £78K/yr Amazon UK Niche (2026) - Flapen"
---
# **buttercream**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 18Conversion 82Competition 38Returns 100Price range 46Avg price 23Brand share 9Review moat 80Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****394.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.11–£26.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.29**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£78K**
£78K/yr · 108K searches
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, buttercream is a £78K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buttercream market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£83K–£104K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#115**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**1%**
- Betty Crocker61% - Renshaw22% - FunCakes7% - Colour Mill4% - PME2% - Linenvale2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -13.6% search growth over the last 90 days.
10K6KHoliday '24 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/buttercream/trend)
## **Top buttercream search terms**
- **buttercream**27K/yr+4.0%6.5% conv. - **betty crocker icing**29K/yr-16.5%8.5% conv. - **buttercream icing**18K/yr-42.3%5.5% conv. - **butter cream icing for cakes**8K/yr-8.5%5.1% conv. - **butter cream**8K/yr-15.1%5.2% conv. - **vanilla buttercream**4K/yr+25.0%9.1% conv. - **butter icing ready made**3K/yr+13.1%5.9% conv. - **butter icing**4K/yr-30.6%8.6% conv. - **betty crocker frosting**4K/yr+0.0%5.9% conv. - **betty crocker buttercream**3K/yr-19.2%6.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/buttercream/search-terms)
## **Top buttercream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Betty Crocker Vanilla Buttercream Style Icing 400g (Pack of 6)**Betty Crocker**£13.46**4.7★1,549 rev](https://www.amazon.co.uk/dp/B01NH34HDJ) [2**Renshaw Vegan Buttercream Style Soft Icing - Vanilla 400 g (Pack of 1)**Renshaw**£3.98**4.2★302 rev](https://www.amazon.co.uk/dp/B011NIUZYS) [3**Betty Crocker Vanilla Buttercream Style Icing 400g Black**Betty Crocker**£3.26**4.5★368 rev](https://www.amazon.co.uk/dp/B00W3B5OZK) [4**Betty Crocker Velvety Vanilla Icing 400g (Pack of 6)**Betty Crocker**£14.56**4.6★435 rev](https://www.amazon.co.uk/dp/B078GLCZQQ) [5**FunCakes Mix for Buttercream Easy to Use Creamy Perfect for Cake Decorating Covering and Filling Topping on Cupcakes Halal 1kg**FunCakes**£8.14**4.5★1,242 rev](https://www.amazon.co.uk/dp/B08YGGW7C6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Renshaw Cake Frosting Vanilla Flavour 5 kg Large Tub (Pack of 1)**Renshaw**£26.04**8 rev10mo ago](https://www.amazon.co.uk/dp/B0FS7ZFCXV) [**PME Sweet Vanilla Buttercream Icing Mix (450g) No-fuss Frosting for Quick & Easy Cake Decorating**PME**£5.70**0 rev1y ago](https://www.amazon.co.uk/dp/B0FJMPDDV5) [**Cake Frosting Decoration Chocolate Fudge & Vanilla Whipped Cream Icing 400g (Pack of 2)**Linenvale**£7.43**29 rev1y ago](https://www.amazon.co.uk/dp/B0F9Y4M2L4) [**FunCakes Mix for Enchanted Cream Easy to Use Very Light and Fluffy Snow White Cream optimal for Filling and Covering Cakes or as a Topping on Cupcakes Halal 200 g**FunCakes**£4.49**116 rev1y ago](https://www.amazon.co.uk/dp/B0DW4JQTWQ) [**Colour Mill Gloss Frost White Buttercream in Swiss Meringue Style - 1 Liter**Colour Mill**£10.27**162 rev2y ago](https://www.amazon.co.uk/dp/B0CQ67ZBQB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Renshaw Cake Frosting Vanilla Flavour 5 kg Large Tub (Pack of 1)**Renshaw**£26.04**3.4★**▲ 80%**](https://www.amazon.co.uk/dp/B0FS7ZFCXV) [**Morrisons Vanilla Frosting 400g**Morrisons**£2.11**4.4★**▲ 41%**](https://www.amazon.co.uk/dp/B07VYRNJ47) [**Betty Crocker Tempting Chocolate Icing 400g (Pack of 6)**Betty Crocker**£14.64**4.8★**▲ 27%**](https://www.amazon.co.uk/dp/B01N1Z7N2M) [**Renshaw Vegan Buttercream Style Soft Icing - Personalise Me! Unflavoured White Plain Icing 400 g (Pack of 1)**Renshaw**£3.99**4.0★**▲ 17%**](https://www.amazon.co.uk/dp/B09D9HB5VD) [**FunCakes Mix for Buttercream Easy to Use Creamy Perfect for Cake Decorating Covering and Filling Topping on Cupcakes Halal 500 g.**FunCakes**£5.75**4.5★**▲ 14%**](https://www.amazon.co.uk/dp/B08YGBRL88)
**~~View all trending →~~**
## **What buyers say about buttercream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Wonderful, tasty, easy to use”*
**Ease Of Use**14%
*“Easy to use”*
**Advertised Vs Actual Product**11%
*“it does what it says”*
**Quality-Overall**11%
*“Excellent product”*
**Value For Money**10%
*“Works out cheaper buying bulk”*
**Baking**10%
*“Perfect for cupcakes”*
**Flavor**6%
*“The flavour is nice”*
**Sweetness**3%
*“The cream cheese was lovely a little bit sweet”*
**Texture/Consistency-Overall**2%
*“It reached a stable texture quite quickly and spread nicely when decorating cakes and cupcakes”*
**Freshness**2%
*“Produce inside is fresh buttercream”*
### **What buyers complain about **
**Taste-Overall**42%
*“It tastes absolutely vile”*
**Texture/Consistency-Overall**8%
*“There was nothing buttercream like to the texture at all”*
**Instructions/User Manual/Troubleshooting**8%
*“Instructions for quantity. No quantities on packaging”*
**Artificial Colors**6%
*“also has a grey cast to it was not happy with it”*
**Sweetness**6%
*“Its not as sweet”*
**Flavor**5%
*“the Vanilla not so good”*
**Natural Ingredients**4%
*“Synthetic waste of money”*
**Value For Money**3%
*“Pricey,”*
## **Common questions**
- **Is buttercream profitable to sell on Amazon United Kingdom?**
- The niche generates £78K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the buttercream niche?**
- 7 brands and 63 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in buttercream?**
- Top complaints mined from reviews: Taste-Overall, Texture/Consistency-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.0%.
- **When does demand for buttercream peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the buttercream niche?**
- Listings span £2.11–£26.04; the average listing price is £8.29 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.
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