---
title: "Search terms — butter - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/butter/search-terms"
last_updated: "2026-07-31T17:57:44.667Z"
locale: en
meta:
  description: "Niche score 55/100 · £1.2M/yr market · 1.7M searches/yr. Prices mostly outside the sweet spot ($1.36–$6.14) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £1.2M/yr market · 1.7M searches/yr. Prices mostly outside the sweet spot ($1.36–$6.14) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — butter - Flapen"
---

# **butter**

**Worth a look**

Shows searches that convert (25.8% search→purchase), but prices mostly outside the sweet spot ($1.36–$6.14) keeps it on the watch list.

Market size 82Growth 20Conversion 100Competition 64Returns 100Price range 0Avg price 8Brand share 39Review moat 69Quality gap 23

**Conversion**

**Incredible****25.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.2M**

£1.2M/yr · 1.7M searches

**Review moat**

**Good****730.14**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£2.83**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.36–£6.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100