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750g","Yikki","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41XUiR9kHfL.jpg",5.59,687,0.0181,0.0172,"2019-06-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07TQM8QSX",{"asin":747,"title":748,"brand":556,"imageUrl":749,"price":750,"rating":599,"reviews":751,"clickShare90":752,"clickShare360":753,"launchDate":754,"amazonUrl":755},"B002V6SNXW","Lurpak Slightly Salted Spreadable Blend of Butter and Rapeseed Oil 250g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312IeL83myL.jpg",3.35,1145,0.0158,0.0244,"2010-02-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB002V6SNXW",{"asin":757,"title":758,"brand":759,"imageUrl":760,"price":761,"rating":627,"reviews":762,"clickShare90":763,"clickShare360":764,"launchDate":765,"amazonUrl":766},"B00XJADZS2","Utterly Butterly Lightly Spread 500g","Utterly Butterly","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+zoyx0JzL.jpg",1.38,728,0.0152,0.0115,"2015-05-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00XJADZS2",{"asin":768,"title":769,"brand":553,"imageUrl":770,"price":771,"rating":588,"reviews":772,"clickShare90":773,"clickShare360":774,"launchDate":775,"amazonUrl":776},"B07D43DFK8","Morrisons The Best West Country Butter 250g Block","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41AXv6qj2zL.jpg",3.03,339,0.0132,0.0149,"2018-05-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07D43DFK8",{"asin":778,"title":779,"brand":556,"imageUrl":780,"price":781,"rating":599,"reviews":782,"clickShare90":783,"clickShare360":784,"launchDate":785,"amazonUrl":786},"B0BCQXSC64","Lurpak Lighter Spreadable Blend of Butter and Rapeseed Oil 750 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Cj2-A1tGL.jpg",6.07,418,0.0128,0.0155,"2022-09-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BCQXSC64",{"asin":788,"title":789,"brand":790,"imageUrl":791,"price":792,"rating":599,"reviews":793,"clickShare90":794,"clickShare360":220,"launchDate":795,"amazonUrl":796},"B0CP9DH52Q","Flora Buttery 450g","Flora","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411EE4f2y-L.jpg",2.45,84,0.0124,"2023-11-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CP9DH52Q",{"asin":798,"title":799,"brand":716,"imageUrl":800,"price":801,"rating":577,"reviews":802,"clickShare90":803,"clickShare360":804,"launchDate":805,"amazonUrl":806},"B0CBVYZF77","Yeo Valley Organic Unsalted Butter 200g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51LHRlU25EL.jpg",2.3,202,0.0101,0.0098,"2023-07-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CBVYZF77",{"love":808,"hate":878,"returnReasons":931},[809,816,823,830,837,844,851,858,865,872],{"topic":810,"percentOfMentions":811,"verbatims":812},"Taste-Overall",0.3667,[813,814,815],"so tasty and moreish","Great taste","great taste as expected",{"topic":817,"percentOfMentions":818,"verbatims":819},"Quality-Overall",0.1628,[820,821,822],"Consistent quality over the years","Really good quality butter","Excellent product",{"topic":824,"percentOfMentions":825,"verbatims":826},"Value For Money",0.1358,[827,828,829],"Great price","Worth the money","Good value for money",{"topic":831,"percentOfMentions":832,"verbatims":833},"Baking",0.0626,[834,835,836],"Good for baking","Nice tasting butter, perfect for fresh bread and baking cakes","Good for toast and baking",{"topic":838,"percentOfMentions":839,"verbatims":840},"Salt Content",0.0467,[841,842,843],"Lovely, lightly salted butter","The quality of Morrisons salted Butter is very good I love it","Best salted butter",{"topic":845,"percentOfMentions":846,"verbatims":847},"Vegan\u002FOrganic",0.0416,[848,849,850],"Lovely, pure organic butter","Organic and good price","Easily spreadable and great tasting vegan buttery margarine",{"topic":852,"percentOfMentions":853,"verbatims":854},"Flavor",0.0294,[855,856,857],"Lovely flavour","Extremely Delicious butter","rich flavor that tastes remarkably like real butter",{"topic":859,"percentOfMentions":860,"verbatims":861},"Texture\u002FConsistency-Overall",0.0265,[862,863,864],"The texture was smoother than my last five life decisions combined","Just like other brands of butter great price and very spreadable","Good texture",{"topic":866,"percentOfMentions":867,"verbatims":868},"Ease Of Use",0.0218,[869,870,871],"Convenient","Easy spreading","Easily spreadable",{"topic":873,"percentOfMentions":874,"verbatims":875},"Advertised Vs Actual Product",0.0187,[876,877],"As advertised","Exactly what i ordeted",[879,885,891,897,902,907,912,917,922,926],{"topic":810,"percentOfMentions":880,"verbatims":881},0.2262,[882,883,884],"Hardly any taste","Doesnt have the real buttery taste","Absolutely vile fishy taste",{"topic":838,"percentOfMentions":886,"verbatims":887},0.1429,[888,889,890],"salty for me","imho has a very subtle salty taste","tastes a little bit salty",{"topic":892,"percentOfMentions":560,"verbatims":893},"Size-Overall",[894,895,896],"large","Small","The only downside is the size change",{"topic":852,"percentOfMentions":898,"verbatims":899},0.0754,[900,882,901],"Quite flavourless","Prefer the Aldi version this tastes like marg not buttery enough",{"topic":824,"percentOfMentions":903,"verbatims":904},0.07139999999999999,[905,906],"BUTTER IS MONEY","sadly the price is so high",{"topic":817,"percentOfMentions":908,"verbatims":909},0.059500000000000004,[910,911],"Poor quality","Poor quality and I won't be buying in the future",{"topic":913,"percentOfMentions":914,"verbatims":915},"Hard Feel",0.047599999999999996,[916],"Not soft enough for spreading from fridge",{"topic":918,"percentOfMentions":914,"verbatims":919},"Contamination",[920,921],"mess with the butter","Unhygienic",{"topic":923,"percentOfMentions":914,"verbatims":924},"Oily\u002FGreasy",[925],"Buttery",{"topic":927,"percentOfMentions":928,"verbatims":929},"Ingredients-Overall",0.011899999999999999,[930],"ingredients may not suit everyone",[],[933,937,942,947,952,957,962,967,972,977],{"term":161,"volume":934,"growthQoq":935,"conversionRate":936},1316843,-0.1019,0.2009,{"term":938,"volume":939,"growthQoq":940,"conversionRate":941},"lurpak",84613,-0.1694,0.3317,{"term":943,"volume":944,"growthQoq":945,"conversionRate":946},"lurpak butter",45215,0.1372,0.2121,{"term":948,"volume":949,"growthQoq":950,"conversionRate":951},"salted butter",48936,-0.0657,0.2128,{"term":953,"volume":954,"growthQoq":955,"conversionRate":956},"kerrygold butter",45610,-0.153,0.1576,{"term":958,"volume":959,"growthQoq":960,"conversionRate":961},"lurpak butter spreadable",46765,-0.3543,0.2584,{"term":963,"volume":964,"growthQoq":965,"conversionRate":966},"organic butter",16569,-0.2567,0.1542,{"term":968,"volume":969,"growthQoq":970,"conversionRate":971},"butter salted",12774,-0.1337,0.0936,{"term":973,"volume":974,"growthQoq":975,"conversionRate":976},"lurpack",6772,-0.0145,0.295,{"term":559,"volume":978,"growthQoq":979,"conversionRate":980},12667,-0.3616,0.122,[982,988,993,998,1003,1009],{"title":983,"href":984,"score":207,"verdict":985,"marketSize":986,"growth90":987},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom","launch",911408.73,0.3798,{"title":989,"href":990,"score":207,"verdict":985,"marketSize":991,"growth90":992},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":994,"href":995,"score":207,"verdict":182,"marketSize":996,"growth90":997},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in",109047.98,0.7121,{"title":999,"href":1000,"score":207,"verdict":182,"marketSize":1001,"growth90":1002},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":1004,"href":1005,"score":1006,"verdict":182,"marketSize":1007,"growth90":1008},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":1010,"href":1011,"score":1006,"verdict":182,"marketSize":1012,"growth90":1013},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]