---
title: "Butter — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/butter"
last_updated: "2026-07-31T15:57:02.385Z"
locale: en
meta:
description: "Niche score 55/100 · £1.2M/yr market · 1.7M searches/yr. Prices mostly outside the sweet spot ($1.36–$6.14) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £1.2M/yr market · 1.7M searches/yr. Prices mostly outside the sweet spot ($1.36–$6.14) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butter — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **butter**
**Worth a look**
Shows searches that convert (25.8% search→purchase), but prices mostly outside the sweet spot ($1.36–$6.14) keeps it on the watch list.
Market size 82Growth 20Conversion 100Competition 64Returns 100Price range 0Avg price 8Brand share 39Review moat 69Quality gap 23
**Conversion**
**Incredible****25.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.2M**
£1.2M/yr · 1.7M searches
**Review moat**
**Good****730.14**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£2.83**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.36–£6.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, butter is a £1.2M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butter market data**
- **Units sold / yr**
- **400K–500K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **£1.1M–£1.4M**
- units × avg price
- **Conversion rate**
- **25.8%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 91%
**Open market**
**12%**
- Morrisons31% - Lurpak28% - kerrygold8% - by Amazon7% - Country Life7% - Anchor7% - Open — no brand owns it (9 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
40K30KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/butter/trend)
## **Top butter search terms**
- **butter**1.3M/yr-10.2%20.1% conv. - **lurpak**85K/yr-16.9%33.2% conv. - **lurpak butter**45K/yr+13.7%21.2% conv. - **salted butter**49K/yr-6.6%21.3% conv. - **kerrygold butter**46K/yr-15.3%15.8% conv. - **lurpak butter spreadable**47K/yr-35.4%25.8% conv. - **organic butter**17K/yr-25.7%15.4% conv. - **butter salted**13K/yr-13.4%9.4% conv. - **lurpack**7K/yr-1.5%29.5% conv. - **kerrygold**13K/yr-36.2%12.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/butter/search-terms)
## **Top butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£50K8%£99K12%£149K16%£198K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lurpak Slightly Salted Spreadable Blend of Butter and Rapeseed Oil 400 g**Lurpak**£3.82**4.8★2,045 rev](https://www.amazon.co.uk/dp/B0BWYX7991) [2**Morrisons Salted British Butter 250g**Morrisons**£2.12**4.6★2,217 rev](https://www.amazon.co.uk/dp/B081YVXWDC) [3**Country Life Salted Block Butter 200g**Country Life**£2.03**4.7★741 rev](https://www.amazon.co.uk/dp/B0F18QPSJ4) [4**Lurpak Slightly Salted Spreadable Blend of Butter and Rapeseed Oil 750 g**Lurpak**£6.14**4.8★1,214 rev](https://www.amazon.co.uk/dp/B08XSQMSG4) [5**Kerrygold Salted Pure Irish Butter 200g**kerrygold**£2.40**4.8★214 rev](https://www.amazon.co.uk/dp/B0FM4BB3RW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Pefectly Buttery 500g**Morrisons**£1.36**73 rev10mo ago](https://www.amazon.co.uk/dp/B0FQW9X5X6) [**Kerrygold Salted Pure Irish Butter 200g**kerrygold**£2.40**214 rev11mo ago](https://www.amazon.co.uk/dp/B0FM4BB3RW) [**Morrisons British Salted Spreadable Butter 500g**Morrisons**£2.34**183 rev12mo ago](https://www.amazon.co.uk/dp/B0FPGJLK17) [**Morrisons Reduced Fat Spreadable 500g**Morrisons**£2.35**55 rev12mo ago](https://www.amazon.co.uk/dp/B0FPGL2G4V) [**Kerrygold Spreadable 400g**kerrygold**£3.81**43 rev1y ago](https://www.amazon.co.uk/dp/B0F6ZHSVTS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Country Life Salted Block Butter 200g**Country Life**£2.03**4.7★**▲ 168%**](https://www.amazon.co.uk/dp/B0F18QPSJ4) [**Morrisons Pefectly Buttery 500g**Morrisons**£1.36**4.4★**▲ 106%**](https://www.amazon.co.uk/dp/B0FQW9X5X6) [**Flora Buttery 450g**Flora**£2.45**4.7★**▲ 94%**](https://www.amazon.co.uk/dp/B0CP9DH52Q) [**Morrisons British Salted Spreadable Butter 500g**Morrisons**£2.34**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B0FPGJLK17) [**Morrisons Reduced Fat Spreadable 500g**Morrisons**£2.35**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/B0FPGL2G4V)
**~~View all trending →~~**
## **What buyers say about butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“so tasty and moreish”*
**Quality-Overall**16%
*“Consistent quality over the years”*
**Value For Money**14%
*“Great price”*
**Baking**6%
*“Good for baking”*
**Salt Content**5%
*“Lovely, lightly salted butter”*
**Vegan/Organic**4%
*“Lovely, pure organic butter”*
**Flavor**3%
*“Lovely flavour”*
**Texture/Consistency-Overall**3%
*“The texture was smoother than my last five life decisions combined”*
**Ease Of Use**2%
*“Convenient”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Taste-Overall**23%
*“Hardly any taste”*
**Salt Content**14%
*“salty for me”*
**Size-Overall**8%
*“large”*
**Flavor**8%
*“Quite flavourless”*
**Value For Money**7%
*“BUTTER IS MONEY”*
**Quality-Overall**6%
*“Poor quality”*
**Hard Feel**5%
*“Not soft enough for spreading from fridge”*
**Contamination**5%
*“mess with the butter”*
**Oily/Greasy**5%
*“Buttery”*
**Ingredients-Overall**1%
*“ingredients may not suit everyone”*
## **Common questions**
- **Is butter profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 29 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the butter niche?**
- 15 brands and 37 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in butter?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Size-Overall. The return rate is 0.0%.
- **When does demand for butter peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the butter niche?**
- Listings span £1.36–£6.14; the average listing price is £2.83 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)