---
title: "Search terms — butter spreadable - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/butter-spreadable/search-terms"
last_updated: "2026-07-31T17:57:27.648Z"
locale: en
meta:
  description: "Niche score 43/100 · £97K/yr market · 119K searches/yr · £4.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £97K/yr market · 119K searches/yr · £4.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — butter spreadable - Flapen"
---

# **butter spreadable**

**Skip it**

Pricing outside the sweet spot ($4.16 avg) — this niche doesn't clear our bar today.

Market size 24Growth 20Conversion 100Competition 40Returns 100Price range 26Avg price 12Brand share 19Review moat 75Quality gap 25

**Conversion**

**Incredible****19.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****512.87**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£1.36–£19.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£97K**

£97K/yr · 119K searches

**Growth**

**Bad****-9.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£4.16**

avg listing price — sweet spot $15–$100