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g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ZMT+PEbML.jpg",6.14,1214,0.0127,0.0199,"2021-03-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08XSQMSG4",{"asin":748,"title":749,"brand":560,"imageUrl":750,"price":616,"rating":607,"reviews":751,"clickShare90":752,"clickShare360":725,"launchDate":620,"amazonUrl":753},"B0BWYWY57Z","Lurpak Lighter Spreadable Blend of Butter and Rapeseed Oil 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PdYB+uQaL.jpg",598,0.0119,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BWYWY57Z",{"asin":755,"title":756,"brand":566,"imageUrl":757,"price":758,"rating":702,"reviews":703,"clickShare90":759,"clickShare360":760,"launchDate":761,"amazonUrl":762},"B0FDJBVBWJ","Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (25 portions box)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zAgNZ9EEL.jpg",8.94,0.0117,0.0189,"2025-06-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FDJBVBWJ",{"asin":764,"title":765,"brand":766,"imageUrl":767,"price":768,"rating":576,"reviews":769,"clickShare90":770,"clickShare360":743,"launchDate":726,"amazonUrl":771},"B00XJADZS2","Utterly Butterly Lightly Spread 500g","Utterly Butterly","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+zoyx0JzL.jpg",1.38,728,0.0114,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00XJADZS2",{"asin":773,"title":774,"brand":554,"imageUrl":775,"price":776,"rating":636,"reviews":637,"clickShare90":777,"clickShare360":778,"launchDate":640,"amazonUrl":779},"B0FPGH8KHH","Morrisons Olive Spread 500g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41OXZWA0siL.jpg",1.56,0.0104,0.0079,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPGH8KHH",{"asin":781,"title":782,"brand":551,"imageUrl":783,"price":784,"rating":607,"reviews":785,"clickShare90":786,"clickShare360":787,"launchDate":788,"amazonUrl":789},"B003XRXOR8","Anchor Spreadable Blend of Butter and Rapeseed Oil 500 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41joyNlyH+L.jpg",3.02,1483,0.0103,0.0055,"2010-07-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB003XRXOR8",{"love":791,"hate":859,"returnReasons":909},[792,799,806,813,820,827,834,839,846,853],{"topic":793,"percentOfMentions":794,"verbatims":795},"Taste-Overall",0.3935,[796,797,798],"Tasty handy for spreading on crackers","great taste as expected","Great taste",{"topic":800,"percentOfMentions":801,"verbatims":802},"Value For Money",0.1784,[803,804,805],"Good value for money","Great price","Value for money",{"topic":807,"percentOfMentions":808,"verbatims":809},"Quality-Overall",0.1137,[810,811,812],"Consistent quality over the years","Good quality butter","Excellent product",{"topic":814,"percentOfMentions":815,"verbatims":816},"Flavor",0.040999999999999995,[817,818,819],"Lovely taste","It has a rich flavour and smooth texture, making it suitable for cooking, baking, and spreading on bread or toast","A good butter nice flavour",{"topic":821,"percentOfMentions":822,"verbatims":823},"Baking",0.0405,[824,825,826],"Good for baking","If you like butter then this is the one and only butter that I use-very tasty especially when I have loads on my baked potatoes, yummy","Best for baking",{"topic":828,"percentOfMentions":829,"verbatims":830},"Soft Feel",0.027000000000000003,[831,832,833],"Very yummy creamy butter","Very smooth and light to eat","Tasty and also soft to use so its wonderful",{"topic":835,"percentOfMentions":829,"verbatims":836},"Salt Content",[837,838],"Much cheaper than branded salted butter","Slightly salty which I love",{"topic":840,"percentOfMentions":841,"verbatims":842},"Size-Overall",0.0252,[843,844,845],"Good size","Good size tub","Handy size",{"topic":847,"percentOfMentions":848,"verbatims":849},"Texture\u002FConsistency-Overall",0.0248,[850,851,852],"Just like other brands of butter great price and very spreadable","Good texture","The texture was smoother than my last five life decisions combined",{"topic":854,"percentOfMentions":848,"verbatims":855},"Ease Of Use",[856,857,858],"Convenient","Easy spreading","Easily spreadable",[860,866,872,877,882,887,891,896,901,905],{"topic":793,"percentOfMentions":861,"verbatims":862},0.2237,[863,864,865],"Not very tasty","Absolutely vile fishy taste","Hardly any taste",{"topic":800,"percentOfMentions":867,"verbatims":868},0.2018,[869,870,871],"Dreadful waste of money","Poor value for money","cheaper in price",{"topic":814,"percentOfMentions":873,"verbatims":874},0.0833,[875,865,876],"Quite flavourless","Prefer the Aldi version this tastes like marg not buttery enough",{"topic":807,"percentOfMentions":878,"verbatims":879},0.0658,[880,881],"Poor quality","Poor quality and I won't be buying in the future",{"topic":883,"percentOfMentions":884,"verbatims":885},"Hard Feel",0.0526,[886],"Not soft enough for spreading from fridge",{"topic":835,"percentOfMentions":884,"verbatims":888},[889,890],"Salty butter","tastes a little bit salty",{"topic":892,"percentOfMentions":884,"verbatims":893},"Contamination",[894,895],"mess with the butter","Unhygienic",{"topic":840,"percentOfMentions":897,"verbatims":898},0.0395,[899,900],"large","The only downside is the size change",{"topic":854,"percentOfMentions":902,"verbatims":903},0.0175,[904],"does tend to be a bit hard straight from the fridge",{"topic":906,"percentOfMentions":733,"verbatims":907},"Ingredients-Overall",[908],"ingredients may not suit everyone",[],[911,916,921,926,930,935],{"term":912,"volume":913,"growthQoq":914,"conversionRate":915},"spreadable butter",48926,-0.1622,0.1908,{"term":917,"volume":918,"growthQoq":919,"conversionRate":920},"anchor butter",35097,-0.027,0.2034,{"term":922,"volume":923,"growthQoq":924,"conversionRate":925},"butter spread",13712,-0.0933,0.0612,{"term":162,"volume":927,"growthQoq":928,"conversionRate":929},14994,0.0284,0.0327,{"term":931,"volume":932,"growthQoq":933,"conversionRate":934},"anchor butter 500g",3715,-0.0684,0.0251,{"term":936,"volume":937,"growthQoq":938,"conversionRate":939},"spreadable",3055,-0.2271,0.2026,[941,947,952,958,963,969],{"title":942,"href":943,"score":177,"verdict":944,"marketSize":945,"growth90":946},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom","launch",911408.73,0.3798,{"title":948,"href":949,"score":177,"verdict":944,"marketSize":950,"growth90":951},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":953,"href":954,"score":177,"verdict":955,"marketSize":956,"growth90":957},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":959,"href":960,"score":177,"verdict":955,"marketSize":961,"growth90":962},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":964,"href":965,"score":966,"verdict":955,"marketSize":967,"growth90":968},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":970,"href":971,"score":966,"verdict":955,"marketSize":972,"growth90":973},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]