---
title: "Butter Spreadable — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/butter-spreadable"
last_updated: "2026-07-31T15:56:23.966Z"
locale: en
meta:
description: "Niche score 43/100 · £97K/yr market · 119K searches/yr · £4.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £97K/yr market · 119K searches/yr · £4.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butter Spreadable — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **butter spreadable**
**Skip it**
Pricing outside the sweet spot ($4.16 avg) — this niche doesn't clear our bar today.
Market size 24Growth 20Conversion 100Competition 40Returns 100Price range 26Avg price 12Brand share 19Review moat 75Quality gap 25
**Conversion**
**Incredible****19.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****512.87**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.36–£19.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£97K**
£97K/yr · 119K searches
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.16**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, butter spreadable is a £97K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butter spreadable market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£104K–£125K**
- units × avg price
- **Conversion rate**
- **19.5%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **0%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 97%
**Open market**
**5%**
- Anchor34% - Morrisons30% - Yikki15% - Lurpak9% - Country Life4% - KoalaKoi3% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.
8K6KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/butter-spreadable/trend)
## **Top butter spreadable search terms**
- **spreadable butter**49K/yr-16.2%19.1% conv. - **anchor butter**35K/yr-2.7%20.3% conv. - **butter spread**14K/yr-9.3%6.1% conv. - **butter spreadable**15K/yr+2.8%3.3% conv. - **anchor butter 500g**4K/yr-6.8%2.5% conv. - **spreadable**3K/yr-22.7%20.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/butter-spreadable/search-terms)
## **Top butter spreadable products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons British Salted Spreadable Butter 500g**Morrisons**£2.34**4.5★183 rev](https://www.amazon.co.uk/dp/B0FPGJLK17) [2**Anchor Spreadable Blend of Butter and Rapeseed Oil 750g**Yikki**£5.59**4.8★687 rev](https://www.amazon.co.uk/dp/B07TQM8QSX) [3**Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g**Anchor**£3.33**4.6★896 rev](https://www.amazon.co.uk/dp/B0BYT5WC47) [4**Anchor Salted Butter 200 g**Anchor**£1.95**4.7★1,143 rev](https://www.amazon.co.uk/dp/B0BYT6NH57) [5**Lurpak Slightly Salted Spreadable Blend of Butter and Rapeseed Oil 400 g**Lurpak**£3.82**4.8★2,045 rev](https://www.amazon.co.uk/dp/B0BWYX7991)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons The Best Spreadable Butter 250g**Morrisons**£2.65**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GVTP96N6) [**Country Life British Spreadable 400g**Country Life**£2.88**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GQXFC2NW) [**Morrisons Pefectly Buttery 500g**Morrisons**£1.36**73 rev10mo ago](https://www.amazon.co.uk/dp/B0FQW9X5X6) [**Morrisons Spreadable 500g**Morrisons**£2.26**0 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGJQWL9) [**Morrisons Olive Spread 500g**Morrisons**£1.56**73 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGH8KHH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Country Life British Spreadable 400g**Country Life**£2.88**5.0★**▲ 285%**](https://www.amazon.co.uk/dp/B0GQXFC2NW) [**Morrisons Spreadable 500g**Morrisons**£2.26**0.0★**▲ 264%**](https://www.amazon.co.uk/dp/B0FPGJQWL9) [**Morrisons The Best Spreadable Butter 250g**Morrisons**£2.65**5.0★**▲ 244%**](https://www.amazon.co.uk/dp/B0GVTP96N6) [**Morrisons Pefectly Buttery 500g**Morrisons**£1.36**4.4★**▲ 157%**](https://www.amazon.co.uk/dp/B0FQW9X5X6) [**Anchor Spreadable Blend of Butter and Rapeseed Oil 500 g**Anchor**£3.02**4.7★**▲ 87%**](https://www.amazon.co.uk/dp/B003XRXOR8)
**~~View all trending →~~**
## **What buyers say about butter spreadable**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Tasty handy for spreading on crackers”*
**Value For Money**18%
*“Good value for money”*
**Quality-Overall**11%
*“Consistent quality over the years”*
**Flavor**4%
*“Lovely taste”*
**Baking**4%
*“Good for baking”*
**Soft Feel**3%
*“Very yummy creamy butter”*
**Salt Content**3%
*“Much cheaper than branded salted butter”*
**Size-Overall**3%
*“Good size”*
**Texture/Consistency-Overall**2%
*“Just like other brands of butter great price and very spreadable”*
**Ease Of Use**2%
*“Convenient”*
### **What buyers complain about **
**Taste-Overall**22%
*“Not very tasty”*
**Value For Money**20%
*“Dreadful waste of money”*
**Flavor**8%
*“Quite flavourless”*
**Quality-Overall**7%
*“Poor quality”*
**Hard Feel**5%
*“Not soft enough for spreading from fridge”*
**Salt Content**5%
*“Salty butter”*
**Contamination**5%
*“mess with the butter”*
**Size-Overall**4%
*“large”*
**Ease Of Use**2%
*“does tend to be a bit hard straight from the fridge”*
**Ingredients-Overall**1%
*“ingredients may not suit everyone”*
## **Common questions**
- **Is butter spreadable profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 23 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the butter spreadable niche?**
- 9 brands and 38 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in butter spreadable?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for butter spreadable peak?**
- Demand peaks in Jan–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the butter spreadable niche?**
- Listings span £1.36–£19.85; the average listing price is £4.16 (sweet spot $15–$100). The average incumbent carries 513 reviews — the moat a new listing must climb.
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