---
title: "Butter Portions — £152K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/butter-portions"
last_updated: "2026-07-31T08:52:04.103Z"
locale: en
meta:
description: "Niche score 46/100 · £152K/yr market · 142K searches/yr · £15.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £152K/yr market · 142K searches/yr · £15.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butter Portions — £152K/yr Amazon UK Niche (2026) - Flapen"
---
# **butter portions**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 34Conversion 76Competition 24Returns 100Price range 67Avg price 75Brand share 0Review moat 80Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****405.93**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£15.01**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.82–£29.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£152K**
£152K/yr · 142K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, butter portions is a £152K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butter portions market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£120K–£150K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **7%**
- **Sponsored**
- **53%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- KoalaKoi57% - Lakeland Dairies17% - GREAT BRITISH TRADING LIMITED16% - Lurpak5% - Dale Farm5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.
3K2KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/butter-portions/trend)
## **Top butter portions search terms**
- **butter portions**54K/yr+5.0%5.6% conv. - **individual butter portions**36K/yr+4.1%4.4% conv. - **mini butter portions**9K/yr-2.1%4.9% conv. - **mini butter**7K/yr+33.4%3.5% conv. - **butter sachets**7K/yr+5.8%5.1% conv. - **lurpak butter portions**7K/yr+10.7%10.2% conv. - **small butter portions**6K/yr+10.2%5.2% conv. - **butter portions x 100**4K/yr+72.2%8.5% conv. - **butter pats**6K/yr-11.0%5.1% conv. - **lakeland butter**4K/yr+39.8%3.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/butter-portions/search-terms)
## **Top butter portions products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£46K40%£61K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (25 portions box)**KoalaKoi**£8.94**4.2★146 rev](https://www.amazon.co.uk/dp/B0FDJBVBWJ) [2**150 x Lakeland Irish Butter Individual Foil Wrapped Portions**Lakeland Dairies**£16.20**4.7★2,616 rev](https://www.amazon.co.uk/dp/B07F4RBQQQ) [3**Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions - Fresh Stock Restocked Daily (25 Portions)**KoalaKoi**£9.81**4.5★205 rev](https://www.amazon.co.uk/dp/B0DJHD6J28) [4**Lurpak Spreadable Butter Portions 50 x 8 Grams from GREAT BRITISH TRADING**GREAT BRITISH TRADING LIMITED**£12.93**4.6★89 rev](https://www.amazon.co.uk/dp/B0B7MTW7R1) [5**Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions (Box of 100 Portions)**KoalaKoi**£20.42**4.5★205 rev](https://www.amazon.co.uk/dp/B0F31G79L5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dale Farm Salted Butter Portions**Dale Farm**£11.88**58 rev2mo ago](https://www.amazon.co.uk/dp/B08CDXSJBX) [**Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (25 portions box)**KoalaKoi**£8.94**146 rev1y ago](https://www.amazon.co.uk/dp/B0FDJBVBWJ) [**Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions (Box of 100 Portions)**KoalaKoi**£20.42**205 rev1y ago](https://www.amazon.co.uk/dp/B0F31G79L5) [**Lurpak Spreadable Butter Portions 100 x 8 Grams from GREAT BRITISH TRADING**GREAT BRITISH TRADING LIMITED**£18.36**30 rev1y ago](https://www.amazon.co.uk/dp/B0F1YYNK2W) [**Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions - Fresh Stock Restocked Daily (25 Portions)**KoalaKoi**£9.81**205 rev1y ago](https://www.amazon.co.uk/dp/B0DJHD6J28)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Slightly Salted Spreadable Lurpaks Mini Butter Portions 25-600 Portions (Box of 100 Portions)**KoalaKoi**£20.42**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B0F31G79L5) [**Salted Spreadable Anchors Mini Butter Portions 25-500 Portions 7g each Fresh Stock Restocked Daily (25 portions box)**KoalaKoi**£8.94**4.2★**▲ 42%**](https://www.amazon.co.uk/dp/B0FDJBVBWJ) [**Lurpak Spreadable Butter Portions 50 x 8 Grams from GREAT BRITISH TRADING**GREAT BRITISH TRADING LIMITED**£12.93**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B0B7MTW7R1) [**Salted Spreadable Foil Wrapped Lichfield Mini Butter Portions 25-600 Portions Fresh Stock Restocked Daily (25 Portions)**KoalaKoi**£8.43**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B0DJHGVJQQ) [**20 x Lurpak Butter Portions**Lurpak**£7.82**4.4★**— 5%**](https://www.amazon.co.uk/dp/B00LCRV4KU)
**~~View all trending →~~**
## **What buyers say about butter portions**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“The taste is beautiful”*
**Quality-Overall**15%
*“Very useful quality butter in non wasteful amounts”*
**Value For Money**12%
*“Good value”*
**Size-Overall**9%
*“Perfect size”*
**Ease Of Use**9%
*“Really handy”*
**Advertised Vs Actual Product**5%
*“As Described”*
**Correct Contents**4%
*“Excellent, with a good end if date”*
**Nutritional Content**4%
*“56 calories a shot”*
**Freshness**2%
*“The butter was fine”*
**Flavor**2%
*“Handy size, reasonable shelf life, nice taste”*
### **What buyers complain about **
**Value For Money**67%
*“Dreadful waste of money”*
**Ease Of Use**14%
*“because I didn't use it every day”*
## **Common questions**
- **Is butter portions profitable to sell on Amazon United Kingdom?**
- The niche generates £152K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the butter portions niche?**
- 5 brands and 6 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in butter portions?**
- Top complaints mined from reviews: Value For Money, Ease Of Use. The return rate is 0.0%.
- **When does demand for butter portions peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the butter portions niche?**
- Listings span £7.82–£29.50; the average listing price is £15.01 (sweet spot $15–$100). The average incumbent carries 406 reviews — the moat a new listing must climb.
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