---
title: "Search terms — butter chicken - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/butter-chicken/search-terms"
last_updated: "2026-07-31T13:02:12.115Z"
locale: en
meta:
  description: "Niche score 55/100 · £86K/yr market · 67K searches/yr · £6.77 avg price. Soft demand (-15.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £86K/yr market · 67K searches/yr · £6.77 avg price. Soft demand (-15.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — butter chicken - Flapen"
---

# **butter chicken**

**Worth a look**

Shows low returns (0.0%), but soft demand (-15.4% this quarter) keeps it on the watch list.

Market size 22Growth 17Conversion 99Competition 77Returns 100Price range 44Avg price 19Brand share 39Review moat 92Quality gap 62

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****19.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****152.55**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£1.22–£26.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£86K**

£86K/yr · 67K searches

**Avg price**

**Bad****£6.77**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-15.4%**

90-day search growth — must beat 0% to launch