---
title: "Bushmills Whiskey — £313K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bushmills-whiskey"
last_updated: "2026-08-01T14:00:30.682Z"
locale: en
meta:
description: "Niche score 43/100 · £313K/yr market · 128K searches/yr · £34.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £313K/yr market · 128K searches/yr · £34.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bushmills Whiskey — £313K/yr Amazon UK Niche (2026) - Flapen"
---
# **bushmills whiskey**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 20Conversion 76Competition 20Returns 98Price range 69Avg price 95Brand share 0Review moat 48Quality gap 16
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£34.26**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£8.42–£131.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£313K**
£313K/yr · 128K searches
**Review moat**
**Okay****1,701.85**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bushmills whiskey is a £313K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bushmills whiskey market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£343K–£428K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#261**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **8%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **104 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Bushmills99% - Bushmills Irish Whiskey1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/bushmills-whiskey/trend)
## **Top bushmills whiskey search terms**
- **bushmills whiskey**82K/yr-8.6%7.6% conv. - **bushmills**33K/yr-12.3%5.9% conv. - **bushmills whiskey 1 litre**5K/yr+45.2%6.3% conv. - **bushmills whiskey 10 year old single malt**7K/yr-80.8%4.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bushmills-whiskey/search-terms)
## **Top bushmills whiskey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£31K20%£63K30%£94K40%£125K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bushmills Original Irish Whiskey 40% ABV 70cl | Award-Winning Triple Distilled | Smooth Honey Vanilla & Fruity Notes | Sipping Mixing & Gifts**Bushmills**£15.87**4.8★4,721 rev](https://www.amazon.co.uk/dp/B001TO9AP2) [2**Bushmills 10 Year Old Single Malt Irish Whiskey 40% ABV 70cl | Award-Winning | Bourbon Barrel Matured with Honey Vanilla & Oak Notes | Sipping Mixing & Gifts**Bushmills**£21.77**4.8★3,509 rev](https://www.amazon.co.uk/dp/B005D7UK6E) [3**Bushmills Original Irish Whiskey 40% ABV 1L | Award-Winning Triple Distilled Blended Irish Whiskey | Smooth Honey Vanilla & Fruity Notes | Mixing & Gifts**Bushmills**£21.00**4.8★4,721 rev](https://www.amazon.co.uk/dp/B008M4BUDC) [4**Bushmills Black Bush Irish Whiskey 40% ABV 70cl | Award-Winning Premium Irish Whiskey | Rich Dried Fruit Nutty & Oloroso Sherry Cask Notes | Smooth Whiskey Gift**Bushmills**£20.83**4.8★4,018 rev](https://www.amazon.co.uk/dp/B008M4BSUM) [5**Bushmills 12 Year Old Irish Single Malt Whiskey 40% ABV 70cl | Award-Winning | Marsala Wine Casks | Rich Honey Dried Fruit & Spice Notes | Sipping & Gifts**Bushmills**£27.93**4.7★217 rev](https://www.amazon.co.uk/dp/B07PMMJ7J4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bushmills 12 Year Old Irish Single Malt Whiskey 40% ABV 70cl | Award-Winning | Marsala Wine Casks | Rich Honey Dried Fruit & Spice Notes | Sipping & Gifts**Bushmills**£27.93**217 rev10mo ago](https://www.amazon.co.uk/dp/B07PMMJ7J4) [**Bushmills Original Irish Whiskey Gift Set with 2 Branded Whiskey Tumblers**Bushmills**£30.68**3 rev1y ago](https://www.amazon.co.uk/dp/B0F2Z913QV) [**Bushmills 15 Year Old Single Malt Irish Whiskey 40% ABV 70cl | Award-Winning | Bourbon Barrel Aged & Cognac Cask | Rich Fruit & Spice Notes | Sipping & Gifts**Bushmills**£33.45**73 rev2y ago](https://www.amazon.co.uk/dp/B0D1SKG7BV) [**Bushmills American Oak Bourbon Cask Finish Irish Whiskey 40% ABV 70cl | Triple Distilled Irish Whiskey | Honey Vanilla & Oak Notes | Smooth Whiskey Gift**Bushmills**£20.70**168 rev5y ago](https://www.amazon.co.uk/dp/B097TRJZFZ) [**Bushmills Caribbean Rum Cask Finish 70cl**Bushmills**£19.79**219 rev5y ago](https://www.amazon.co.uk/dp/B094NY6KZV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bushmills Black Bush Irish Whiskey 40% ABV 70cl | Award-Winning Premium Irish Whiskey | Rich Dried Fruit Nutty & Oloroso Sherry Cask Notes | Smooth Whiskey Gift**Bushmills**£20.83**4.8★**▲ 142%**](https://www.amazon.co.uk/dp/B008M4BSUM) [**Bushmills 16 Year Old Single Malt Irish Whiskey 40% ABV 70cl | Award-Winning | Bourbon Sherry & Port Casks | Rich Fruit & Oak Notes**Bushmills**£64.41**4.8★**▲ 132%**](https://www.amazon.co.uk/dp/B0027M6NIC) [**Bushmills American Oak Bourbon Cask Finish Irish Whiskey 40% ABV 70cl | Triple Distilled Irish Whiskey | Honey Vanilla & Oak Notes | Smooth Whiskey Gift**Bushmills**£20.70**4.7★**▲ 73%**](https://www.amazon.co.uk/dp/B097TRJZFZ) [**Bushmills Caribbean Rum Cask Finish 70cl**Bushmills**£19.79**4.6★**▲ 66%**](https://www.amazon.co.uk/dp/B094NY6KZV) [**Bushmills Original Irish Whiskey 40% ABV 70cl | Award-Winning Triple Distilled | Smooth Honey Vanilla & Fruity Notes | Sipping Mixing & Gifts**Bushmills**£15.87**4.8★**▲ 62%**](https://www.amazon.co.uk/dp/B001TO9AP2)
**~~View all trending →~~**
## **What buyers say about bushmills whiskey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**41%
*“Easy to drink”*
**Taste-Overall**18%
*“Lovely taste and quality bottle that looks great on display”*
**Value For Money**17%
*“Good value”*
**Quality-Overall**9%
*“A quality rum which won't disappoint”*
**Gifting Purpose**6%
*“Fun gift”*
**Flavor**3%
*“Excellent flavours”*
**Sweetness**2%
*“Sweet, malty, fruity, smooth and oaky”*
**Blend/Ratio**1%
*“Really beautiful blend”*
**Smell**1%
*“Super smooth great flavoured love the aroma”*
**Ease Of Use**0%
*“Very approachable for beginners and casual drinkers,”*
### **What buyers complain about **
**Taste-Overall**38%
*“Tastes different”*
**Value For Money**19%
*“But price still goes up when not on offer”*
**Allergies**13%
*“Bittery”*
**Instructions/User Manual/Troubleshooting**13%
*“Left by my front door not good I set instructions to leave with neighbours not impressed anyone could off taken it as it s an expensive bottle off whiskey”*
**Quality-Overall**6%
*“Its not as good as. say”*
## **Common questions**
- **Is bushmills whiskey profitable to sell on Amazon United Kingdom?**
- The niche generates £313K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the bushmills whiskey niche?**
- 2 brands and 44 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bushmills whiskey?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Allergies. The return rate is 0.3%.
- **When does demand for bushmills whiskey peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the bushmills whiskey niche?**
- Listings span £8.42–£131.84; the average listing price is £34.26 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.
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