---
title: "Burgers — £495K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/burgers"
last_updated: "2026-07-31T12:04:42.005Z"
locale: en
meta:
description: "Niche score 64/100 · £495K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £495K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burgers — £495K/yr Amazon UK Niche (2026) - Flapen"
---
# **burgers**
**Worth a look**
Shows searches that convert (23.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 64Conversion 100Competition 78Returns 100Price range 0Avg price 10Brand share 22Review moat 75Quality gap 73
**Conversion**
**Incredible****23.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****519.02**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+42.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£495K**
£495K/yr · 602K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£3.49**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.87–£7.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burgers is a £495K/yr Amazon United Kingdom market (602K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgers market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£524K–£698K**
- units × avg price
- **Conversion rate**
- **23.6%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 79%
**Open market**
**6%**
- Morrisons61% - Iceland9% - Booths9% - by Amazon7% - St Pierre6% - Generic3% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +42.6% search growth over the last 90 days.
20K15KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/burgers/trend)
## **Top burgers search terms**
- **burgers**330K/yr+64.0%21.5% conv. - **burger**130K/yr+10.5%15.1% conv. - **beef burgers**101K/yr+30.3%19.0% conv. - **beef burger**12K/yr+22.4%15.1% conv. - **frozen burgers**8K/yr+39.6%14.5% conv. - **hamburger**7K/yr+12.2%9.2% conv. - **beefburgers**3K/yr+50.2%24.6% conv. - **quarter pounders**2K/yr+30.2%14.3% conv. - **quarter pounder**3K/yr+11.3%15.5% conv. - **steak burgers**2K/yr+42.4%15.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/burgers/search-terms)
## **Top burgers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£15K6%£30K9%£45K12%£59K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons 4 Beef Burgers 5% Fat 454g**Morrisons**£4.66**4.4★1,583 rev](https://www.amazon.co.uk/dp/B07ZL7VJQN) [2**Morrisons The Best British Beef Quarter Pounders Burgers 454g**Morrisons**£5.06**4.4★134 rev](https://www.amazon.co.uk/dp/B0D2HNZQMZ) [3**by Amazon 4 Quarter Pounder Beef Burgers 454g**by Amazon**£3.80**4.4★823 rev](https://www.amazon.co.uk/dp/B085Y2MJR8) [4**Morrisons 4 British Beef Quarter Pounders 454g**Morrisons**£3.86**4.4★1,519 rev](https://www.amazon.co.uk/dp/B08D8F8MXH) [5**Booths British Aberdeen Angus Beef Quarter Pounder Burgers 454g**Booths**£4.40**4.5★885 rev](https://www.amazon.co.uk/dp/B07CHQY7CF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Beef and Pork Smash Burgers 510g**Morrisons**£4.33**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GY5B1M39) [**Morrisons Market Street Butchers Butchers 2 Hand Made British Beef Steak Burgers**Generic**£2.10**166 rev1y ago](https://www.amazon.co.uk/dp/B0D5B5FMD7) [**Morrisons 4 Double Cheeseburgers 454g**Morrisons**£3.85**88 rev1y ago](https://www.amazon.co.uk/dp/B0F5XXHJ3X) [**Morrisons Market Street Peppered Beef Grill Steaks 454g**Morrisons**£4.41**283 rev1y ago](https://www.amazon.co.uk/dp/B0F5XCCX2D) [**Morrisons Market Street Butchers 4 British Beef Steak Burgers**Morrisons**£4.12**112 rev2y ago](https://www.amazon.co.uk/dp/B0D5BLL2JV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Beef and Pork Smash Burgers 510g**Morrisons**£4.33**4.2★**▲ 155%**](https://www.amazon.co.uk/dp/B0GY5B1M39) [**St Pierre Seeded Brioche Burger Bun 250 g**St Pierre**£2.69**4.5★**▲ 85%**](https://www.amazon.co.uk/dp/B07BHBZS2P) [**M Savers 8 Brit Bf Burg 397G**Morrisons**£2.80**4.2★**▲ 49%**](https://www.amazon.co.uk/dp/B0BF5XRYVT) [**Morrisons Sliced White Rolls Pack of 6**Morrisons**£0.97**4.4★**▲ 39%**](https://www.amazon.co.uk/dp/B07VLNVMM7) [**Morrisons The Best British Beef Quarter Pounders Burgers 454g**Morrisons**£5.06**4.4★**▲ 38%**](https://www.amazon.co.uk/dp/B0D2HNZQMZ)
**~~View all trending →~~**
## **What buyers say about burgers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**46%
*“Excellent taste burgers”*
**Quality-Overall**11%
*“Quality meals for us”*
**Value For Money**8%
*“Worth it”*
**Crispiness**5%
*“Really crispy”*
**Freshness**5%
*“What can I say this came with Amazon fresh”*
**Flavor**4%
*“Good flavour”*
**Size-Overall**3%
*“Great size”*
**Ease Of Use**3%
*“Quick and basic”*
**Spiciness**2%
*“These were great as burgers in buns without any sauce on as well”*
**Sweetness**1%
*“Awfully sweet, was a substitute so not a choice”*
### **What buyers complain about **
**Quality-Overall**11%
*“expect cheap quality spend a bit more”*
**Ingredients-Overall**7%
*“there is a lot of fat in them”*
**Taste-Overall**7%
*“terrible taste, worst bread i`ve ever had”*
**Oily/Greasy**6%
*“Too greasy”*
**Value For Money**6%
*“Cheap”*
**Size-Overall**5%
*“Big”*
**Flavor**5%
*“not the best flavoured burgers”*
**Advertised Vs Actual Product**4%
*“Sneaky advertising”*
**Hard Feel**4%
*“Tough”*
**Thickness**4%
*“Very thin now”*
## **Common questions**
- **Is burgers profitable to sell on Amazon United Kingdom?**
- The niche generates £495K/yr across 42 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +42.6%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the burgers niche?**
- 11 brands and 38 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in burgers?**
- Top complaints mined from reviews: Quality-Overall, Ingredients-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for burgers peak?**
- Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the burgers niche?**
- Listings span £0.87–£7.45; the average listing price is £3.49 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.
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