---
title: "Burger Sauce — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/burger-sauce"
last_updated: "2026-07-31T16:10:52.048Z"
locale: en
meta:
description: "Niche score 48/100 · £64K/yr market · 90K searches/yr · £4.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £64K/yr market · 90K searches/yr · £4.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burger Sauce — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **burger sauce**
**Skip it**
Prices mostly outside the sweet spot ($1.52–$14.97) — this niche doesn't clear our bar today.
Market size 16Growth 30Conversion 97Competition 51Returns 100Price range 0Avg price 14Brand share 43Review moat 72Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****609.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£64K**
£64K/yr · 90K searches
**Avg price**
**Bad****£4.95**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.52–£14.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burger sauce is a £64K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burger sauce market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£50K–£62K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#2,037**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **39%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**105**
**Top-5 brand share**
**79%**
Top 20: 99%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**16%**
- Hellmann's26% - Crucials21% - Morrisons15% - HEINZ13% - Brightdale4% - Hammonds4% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +4.3% search growth over the last 90 days.
4K3KSpike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/burger-sauce/trend)
## **Top burger sauce search terms**
- **burger sauce**73K/yr+10.2%14.1% conv. - **big mac sauce**8K/yr-19.2%1.0% conv. - **crucials burger sauce**4K/yr+9.6%6.0% conv. - **big mac sauce mcdonalds**5K/yr-37.8%0.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/burger-sauce/search-terms)
## **Top burger sauce products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hellmanns UEFA EURO 2024 Limited Edition Chunky Burger Sauce Condiment 100% recyclable squeeze bottle for delicious burgers wraps or chips 250 ml**Hellmann's**£2.15**4.5★683 rev](https://www.amazon.co.uk/dp/B01F3UIDA0) [2**Morrisons Burger Sauce 270g**Morrisons**£1.52**4.3★396 rev](https://www.amazon.co.uk/dp/B0973QHHB8) [3**Crucials Burger Sauce 500ml**Crucials**£1.85**4.4★512 rev](https://www.amazon.co.uk/dp/B00J39SMH2) [4**Hellmanns Chunky Burger Sauce for delicious burgers wraps or chips 430 ml**Hellmann's**£2.92**4.7★5 rev](https://www.amazon.co.uk/dp/B0GMRL46QM) [5**Heinz American Style Burger Sauce 418g**HEINZ**£3.46**4.6★92 rev](https://www.amazon.co.uk/dp/B09S3W5Q1G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hellmanns Chunky Burger Sauce for delicious burgers wraps or chips 430 ml**Hellmann's**£2.92**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GMRL46QM) [**Chefs Menu Burger Sauce 1 litre**Chef's Menu**£6.34**4 rev8mo ago](https://www.amazon.co.uk/dp/B0G3BCF7R1) [**Co-op Burger Sauce 270g**CO OP**£1.78**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FTVX3BFK) [**Condiment Bundle with Crucials Burger Sauce 3 Pack 500ml + Brightdale Kitchen Booklet**Brightdale**£9.96**31 rev2y ago](https://www.amazon.co.uk/dp/B0CSH27Q3S) [**Absolutely Saucesome! Burger Sauce 1 Litre**Absolutely Saucesome!**£2.22**9 rev3y ago](https://www.amazon.co.uk/dp/B0BXSSZ916)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hellmanns Chunky Burger Sauce for delicious burgers wraps or chips 430 ml**Hellmann's**£2.92**4.7★**▲ 274%**](https://www.amazon.co.uk/dp/B0GMRL46QM) [**Chefs Menu Burger Sauce 1 litre**Chef's Menu**£6.34**4.3★**▲ 218%**](https://www.amazon.co.uk/dp/B0G3BCF7R1) [**Absolutely Saucesome! Burger Sauce 1 Litre**Absolutely Saucesome!**£2.22**3.8★**▲ 83%**](https://www.amazon.co.uk/dp/B0BXSSZ916) [**Morrisons Sweet Onion Relish 300 g**Morrisons**£1.96**4.5★**▲ 54%**](https://www.amazon.co.uk/dp/B00T0OQJDO) [**Co-op Burger Sauce 270g**CO OP**£1.78**3.0★**▲ 38%**](https://www.amazon.co.uk/dp/B0FTVX3BFK)
**~~View all trending →~~**
## **What buyers say about burger sauce**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**52%
*“Adds taste”*
**Flavor**13%
*“Great flavour”*
**Value For Money**9%
*“Cheaper than the shops”*
**Spiciness**6%
*“Lovely sauce”*
**Advertised Vs Actual Product**5%
*“As described”*
**Blend/Ratio**4%
*“A perfect combination with chicken”*
**Quality-Overall**4%
*“Quality and value”*
**Crispiness**2%
*“Saucy sauce”*
**Soft Feel**1%
*“Its creamy with a nice tang”*
**Size-Overall**1%
*“Decent size for the price”*
### **What buyers complain about **
**Taste-Overall**36%
*“Tastes like burger sauce”*
**Quality-Overall**21%
*“which makes me think there may be a quality issue”*
**Flavor**12%
*“not a great flavour, if any”*
**Strength**9%
*“Very weak”*
**Sour**8%
*“It has a sour”*
**Cooking Instructions**5%
*“maybe they changed the recipe”*
**Value For Money**5%
*“Bit pricey though”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is burger sauce profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the burger sauce niche?**
- 13 brands and 105 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in burger sauce?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Flavor. The return rate is 0.0%.
- **When does demand for burger sauce peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the burger sauce niche?**
- Listings span £1.52–£14.97; the average listing price is £4.95 (sweet spot $15–$100). The average incumbent carries 610 reviews — the moat a new listing must climb.
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