---
title: "Burger Buns — £483K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/burger-buns"
last_updated: "2026-07-31T09:19:23.043Z"
locale: en
meta:
description: "Niche score 60/100 · £483K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £483K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burger Buns — £483K/yr Amazon UK Niche (2026) - Flapen"
---
# **burger buns**
**Worth a look**
Shows searches that convert (29.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 36Conversion 100Competition 79Returns 100Price range 0Avg price 4Brand share 37Review moat 68Quality gap 67
**Conversion**
**Incredible****29.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Good****762.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£483K**
£483K/yr · 1.1M searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£1.51**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.61–£3.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burger buns is a £483K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burger buns market data**
- **Units sold / yr**
- **300K–400K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£453K–£604K**
- units × avg price
- **Conversion rate**
- **29.8%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 80%
**Open market**
**13%**
- Morrisons46% - Warburtons13% - St Pierre10% - Hovis6% - Baker Street6% - Jason's Everyday4% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/burger-buns/trend)
## **Top burger buns search terms**
- **bread rolls**328K/yr+5.3%22.7% conv. - **burger buns**187K/yr+33.8%37.4% conv. - **rolls**197K/yr-6.2%18.8% conv. - **buns**85K/yr+0.9%23.1% conv. - **roll**45K/yr+11.8%2.6% conv. - **baps**35K/yr+3.5%22.7% conv. - **crusty rolls**34K/yr+6.5%17.0% conv. - **bread buns**26K/yr+20.4%23.4% conv. - **burger bun**18K/yr+23.3%31.9% conv. - **cobs**16K/yr+9.2%31.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/burger-buns/search-terms)
## **Top burger buns products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£14K6%£29K9%£43K12%£58K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Sliced White Rolls Pack of 6**Morrisons**£0.97**4.4★2,480 rev](https://www.amazon.co.uk/dp/B07VLNVMM7) [2**Warburtons Sliced Soft White Rolls 6pk**Warburtons**£1.37**4.6★2,802 rev](https://www.amazon.co.uk/dp/B002QQFS1W) [3**Morrisons The Best White Bread Rolls 4 Pack**Morrisons**£1.50**4.4★1,910 rev](https://www.amazon.co.uk/dp/B07D43GJ78) [4**Morrisons Market Street Medium White Baps 4 Pack**Morrisons**£0.97**4.3★545 rev](https://www.amazon.co.uk/dp/B08SK6SPCP) [5**Hovis Premium Burger Buns Pack of 4**Hovis**£1.32**4.4★951 rev](https://www.amazon.co.uk/dp/B08Z5BM5YP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jasons Everyday Tiger Rolls with Sourdough 4pk 320g**Jason's Everyday**£1.68**126 rev1y ago](https://www.amazon.co.uk/dp/B0FCFVBTGM) [**Jasons Everyday White Rolls with Sourdough 4pk 320g**Jason's Everyday**£1.69**72 rev1y ago](https://www.amazon.co.uk/dp/B0FCG2L9RV) [**Warburtons 4 Sliced Brioche Burger Buns**Warburtons**£2.42**126 rev1y ago](https://www.amazon.co.uk/dp/B0F1FY33RS) [**Iceland 12 Sliced Seeded Burger Buns (Frozen)**Iceland**£1.97**112 rev3y ago](https://www.amazon.co.uk/dp/B0C5XB6V4N) [**ST PIERRE BRIOCHE BURGER BUNS 4PK**St Pierre**£2.28**79 rev3y ago](https://www.amazon.co.uk/dp/B0C59KX323)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ST PIERRE BRIOCHE BURGER BUNS 4PK**St Pierre**£2.28**4.5★**▲ 140%**](https://www.amazon.co.uk/dp/B0C59KX323) [**Morrisons Market Street Large White Baps 18 Pack**Generic**£3.36**4.5★**▲ 91%**](https://www.amazon.co.uk/dp/B0D5MC6MHR) [**Hovis Premium Burger Buns Pack of 4**Hovis**£1.32**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B08Z5BM5YP) [**St Pierre Seeded Brioche Burger Bun 250 g**St Pierre**£2.69**4.5★**▲ 74%**](https://www.amazon.co.uk/dp/B07BHBZS2P) [**McGhees Pre Packed Rolls 6 x 50g**D McGhee & Sons Limited**£1.35**4.4★**▲ 67%**](https://www.amazon.co.uk/dp/B08JRDK45L)
**~~View all trending →~~**
## **What buyers say about burger buns**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Nice taste”*
**Freshness**16%
*“Fresh buns”*
**Soft Feel**11%
*“Soft crust and fresh”*
**Baking**8%
*“Great muffins”*
**Quality-Overall**7%
*“Great quality rolls”*
**Value For Money**6%
*“Great value for money”*
**Crispiness**4%
*“Love as you can pop them in the air fryer nice hot fresh buns with soup just butter or filled with what ever you fancy”*
**Sweetness**2%
*“have a very gentle sweet taste”*
**Flavor**2%
*“Great flavour”*
**Vegan/Organic**1%
*“Fits a vegan burger with room for additional fillings”*
### **What buyers complain about **
**Moist/Dry**17%
*“after they were delivered they were very dry”*
**Quality-Overall**11%
*“cheap and not very nice”*
**Stale/Rotten/Spoiled**10%
*“arrived already feeling a bit stale”*
**Taste-Overall**8%
*“not tasty”*
**Size-Overall**7%
*“Found them very small”*
**Hard Feel**5%
*“Not that soft”*
**Powdered/Crumbled**3%
*“Rock hard, shrivelled, tiny & inedible so after trying unsuccessfully to make a sandwich they went in the bin”*
**Sour**3%
*“Im no fan of sourdough; in fact, I didnt know these were sourdough; otherwise, I wouldnt have purchased them”*
**Crispiness**3%
*“These weren't crispy just very hard”*
**Sweetness**2%
*“They're not as sweet as the aforementioned”*
## **Common questions**
- **Is burger buns profitable to sell on Amazon United Kingdom?**
- The niche generates £483K/yr across 44 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the burger buns niche?**
- 11 brands and 37 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in burger buns?**
- Top complaints mined from reviews: Moist/Dry, Quality-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for burger buns peak?**
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the burger buns niche?**
- Listings span £0.61–£3.36; the average listing price is £1.51 (sweet spot $15–$100). The average incumbent carries 762 reviews — the moat a new listing must climb.
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