---
title: "Bulgur Wheat — £80K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bulgur-wheat"
last_updated: "2026-07-31T09:40:28.384Z"
locale: en
meta:
description: "Niche score 39/100 · £80K/yr market · 81K searches/yr · £5.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £80K/yr market · 81K searches/yr · £5.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bulgur Wheat — £80K/yr Amazon UK Niche (2026) - Flapen"
---
# **bulgur wheat**
**Skip it**
Prices mostly outside the sweet spot ($1.98–$12.81) — this niche doesn't clear our bar today.
Market size 20Growth 21Conversion 98Competition 20Returns 100Price range 0Avg price 16Brand share 22Review moat 83Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****335.45**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£80K**
£80K/yr · 81K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.73**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.98–£12.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, bulgur wheat is a £80K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulgur wheat market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£72K–£86K**
- units × avg price
- **Conversion rate**
- **17.3%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **36%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**4%**
- by Amazon38% - AKSOY31% - GreHom11% - Bodrum5% - Morrisons5% - Wholefood Earth4% - Open — no brand owns it (1 brand, 4%)
## **Demand**
Weekly Amazon search volume, last 23 weeks — -8.8% search growth over the last 90 days.
2K1KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/bulgur-wheat/trend)
## **Top bulgur wheat search terms**
- **bulgur wheat**54K/yr-9.8%15.7% conv. - **bulgur**13K/yr-13.2%8.4% conv. - **bulgar wheat**4K/yr+1.8%18.0% conv. - **coarse bulgur wheat**4K/yr+18.3%11.3% conv. - **bulgur rice**3K/yr-26.7%6.4% conv. - **bulgar**3K/yr+10.8%16.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bulgur-wheat/search-terms)
## **Top bulgur wheat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Bulgur Wheat 500g (Pack of 1)**by Amazon**£2.01**4.7★205 rev](https://www.amazon.co.uk/dp/B0C6F12P5K) [2**Aksoy Cracked Wheat Coarse Bulgur 5kg | Natural Whole Grain and Nutritious Bulgur Perfect for Cooking Soups and Pilafs with Exceptional Taste and Texture!**AKSOY**£7.88**4.6★620 rev](https://www.amazon.co.uk/dp/B07FYN4W1R) [3**Morrisons Bulgar Wheat 500g**GreHom**£2.17**4.5★266 rev](https://www.amazon.co.uk/dp/B07VNTC7QS) [4**Aksoy Cracked Wheat Coarse Bulgur 1KG | Natural Whole Grain and Nutritious Bulgur Perfect for Cooking Soups and Pilafs with Exceptional Taste and Texture! (Packaging May Vary)**AKSOY**£4.12**4.6★620 rev](https://www.amazon.co.uk/dp/B085WCK3T9) [5**Aksoy Extra Coarse Wheat Bulgur 5KG | Natural and Nutritious a Delicious Healthy and Convenient Choice for Soups Pilafs Traditional Dishes and Salads!**AKSOY**£11.56**4.6★325 rev](https://www.amazon.co.uk/dp/B08CRT9F4L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Bulgur Wheat 500g (Pack of 1)**by Amazon**£2.01**205 rev2y ago](https://www.amazon.co.uk/dp/B0C6F12P5K) [**Turkish Coarse Bulgur 1kg**Bodrum**£5.32**89 rev3y ago](https://www.amazon.co.uk/dp/B0BHRYHFDS) [**Wholefood Earth Bulgar/Bulgur Wheat 1 kg | GMO Free | Natural | High Fibre**Wholefood Earth**£7.79**476 rev5y ago](https://www.amazon.co.uk/dp/B08GDHT3Y1) [**Wholefood Earth Bulgar/Bulgur Wheat 3 kg | GMO Free | Natural | High Fibre**Wholefood Earth**£12.81**476 rev5y ago](https://www.amazon.co.uk/dp/B08GDHYQCR) [**Garofalo Organic Bulgur Wheat 500 g**Garofalo**£3.05**170 rev6y ago](https://www.amazon.co.uk/dp/B07TNS383Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aksoy Extra Coarse Wheat Bulgur 1.25KG | Natural and Nutritious a Delicious Healthy and Convenient Choice for Soups Pilafs Traditional Dishes and Salads!**AKSOY**£4.35**4.6★**▲ 79%**](https://www.amazon.co.uk/dp/B08CRTXRGD) [**Wholefood Earth Bulgar/Bulgur Wheat 1 kg | GMO Free | Natural | High Fibre**Wholefood Earth**£7.79**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B08GDHT3Y1) [**Aksoy Cracked Wheat Coarse Bulgur 1KG | Natural Whole Grain and Nutritious Bulgur Perfect for Cooking Soups and Pilafs with Exceptional Taste and Texture! (Packaging May Vary)**AKSOY**£4.12**4.6★**— 7%**](https://www.amazon.co.uk/dp/B085WCK3T9) [**by Amazon Bulgur Wheat 500g (Pack of 1)**by Amazon**£2.01**4.7★**— 7%**](https://www.amazon.co.uk/dp/B0C6F12P5K) [**Wholefood Earth Bulgar/Bulgur Wheat 3 kg | GMO Free | Natural | High Fibre**Wholefood Earth**£12.81**4.6★**— 3%**](https://www.amazon.co.uk/dp/B08GDHYQCR)
**~~View all trending →~~**
## **What buyers say about bulgur wheat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Excellent quality and so easy to cook”*
**Taste-Overall**17%
*“Good taste”*
**Value For Money**17%
*“Great value”*
**Cooking Instructions**9%
*“Cooks quickly and a favourite with the children”*
**Nutritional Content**9%
*“If you are on a diet and want to feel full, try this”*
**Size-Overall**9%
*“Well the price match the size”*
**Health Benefits-Overall**6%
*“Great alternative to rice and probably healthier”*
**Vegan/Organic**2%
*“Great stuff and Organic”*
**Advertised Vs Actual Product**2%
*“It did what it was supposed to”*
**Instructions/User Manual/Troubleshooting**1%
*“Easy instructions for use”*
### **What buyers complain about **
**Value For Money**38%
*“expensive”*
**Advertised Vs Actual Product**13%
*“Probably my fault for not reading the description well enough”*
## **Common questions**
- **Is bulgur wheat profitable to sell on Amazon United Kingdom?**
- The niche generates £80K/yr across 11 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the bulgur wheat niche?**
- 7 brands and 16 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in bulgur wheat?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **What does it cost to enter the bulgur wheat niche?**
- Listings span £1.98–£12.81; the average listing price is £5.73 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.
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