---
title: "Buckwheat — £78K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/buckwheat"
last_updated: "2026-07-31T14:57:35.021Z"
locale: en
meta:
description: "Niche score 41/100 · £78K/yr market · 86K searches/yr · £7.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £78K/yr market · 86K searches/yr · £7.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buckwheat — £78K/yr Amazon UK Niche (2026) - Flapen"
---
# **buckwheat**
**Skip it**
Prices mostly outside the sweet spot ($1.91–$15.91) — this niche doesn't clear our bar today.
Market size 20Growth 21Conversion 95Competition 15Returns 100Price range 7Avg price 21Brand share 35Review moat 89Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****229.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.61**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£78K**
£78K/yr · 86K searches
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£1.91–£15.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, buckwheat is a £78K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buckwheat market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **£76K–£95K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**11%**
- by Amazon36% - LOOV22% - AKSOY15% - Melvit6% - Tropgo6% - Wholefood Earth5% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
2K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/buckwheat/trend)
## **Top buckwheat search terms**
- **buckwheat**66K/yr-9.4%9.5% conv. - **buckwheat groats**11K/yr-0.3%13.2% conv. - **organic buckwheat**5K/yr+6.8%7.6% conv. - **roasted buckwheat**4K/yr-22.6%5.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/buckwheat/search-terms)
## **Top buckwheat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£23K40%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Buckwheat 500g (Pack of 1)**by Amazon**£2.73**4.3★118 rev](https://www.amazon.co.uk/dp/B0C3WG84C6) [2**LOOV Organic Buckwheat Groats Gluten Free 1 kg Raw not Heat-Treated All Nutrients Preserved Delicious Nutty Flavour Good for Sprouting Organically Grown in Nordic Climate non-GMO**LOOV**£10.08**4.6★1,278 rev](https://www.amazon.co.uk/dp/B0797ZH26V) [3**AKSOY Buckwheat 1 25KG Hulled Buckwheat Groats | Raw Whole Vegan Non-GMO Use for Porridge Granola Bars Salads as a Side Dish and More (Packaging May Vary)**AKSOY**£5.88**4.5★314 rev](https://www.amazon.co.uk/dp/B097HQN71R) [4**Melvit Premium Roasted Buckwheat Groats 400g**Melvit**£1.91**4.8★116 rev](https://www.amazon.co.uk/dp/B0089N3YRG) [5**Leket Roasted Buckwheat 400g - Premium Whole Grain for Nutritious & Delicious Meals - Quick & Convenient Kosher High-Protein Non GMO Superfood**Tropgo**£6.25**4.4★121 rev](https://www.amazon.co.uk/dp/B0D1DW2R8V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Leket Roasted Buckwheat 400g Pack of 2 - Premium Whole Grain for Nutritious & Delicious Meals - Convenient Kosher High-Protein Superfood**Tropgo**£10.10**121 rev1y ago](https://www.amazon.co.uk/dp/B0DWSPKRZR) [**Organic Buckwheat Groats 500g by Hatton Hill Organic | Perfect for Porridge Salads Soups & Baking**Hatton Hill**£6.11**6 rev1y ago](https://www.amazon.co.uk/dp/B0DPG8WBJD) [**Trend Organic Raw Buckwheat Groats 500g - Nutritious Superfood Rich in Protein and Fibre- Perfect for Sweet and Savoury Dishes Certified Organic Vegan Non-GMO No Additives No Preservatives**Trend Organic**£8.03**11 rev2y ago](https://www.amazon.co.uk/dp/B0D6T9V2MS) [**Leket Roasted Buckwheat 400g - Premium Whole Grain for Nutritious & Delicious Meals - Quick & Convenient Kosher High-Protein Non GMO Superfood**Tropgo**£6.25**121 rev2y ago](https://www.amazon.co.uk/dp/B0D1DW2R8V) [**by Amazon Buckwheat 500g (Pack of 1)**by Amazon**£2.73**118 rev2y ago](https://www.amazon.co.uk/dp/B0C3WG84C6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Organic Buckwheat Roasted [Kasha] 500g (BWFO)](https://m.media-amazon.com/images/I/41tiFhLqk8L.jpg)**Organic Buckwheat Roasted \[Kasha\] 500g (BWFO)**Buy Whole Foods Online**£3.60**4.4★**▲ 158%**](https://www.amazon.co.uk/dp/B0BH4FMQT7) [**Organic Buckwheat Groats 500g by Hatton Hill Organic | Perfect for Porridge Salads Soups & Baking**Hatton Hill**£6.11**3.9★**▲ 91%**](https://www.amazon.co.uk/dp/B0DPG8WBJD) [**Trend Organic Raw Buckwheat Groats 500g - Nutritious Superfood Rich in Protein and Fibre- Perfect for Sweet and Savoury Dishes Certified Organic Vegan Non-GMO No Additives No Preservatives**Trend Organic**£8.03**4.9★**▲ 58%**](https://www.amazon.co.uk/dp/B0D6T9V2MS) [**LOOV Organic Buckwheat Groats Gluten Free 1 kg Raw not Heat-Treated All Nutrients Preserved Delicious Nutty Flavour Good for Sprouting Organically Grown in Nordic Climate non-GMO**LOOV**£10.08**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B0797ZH26V) [**by Amazon Buckwheat 500g (Pack of 1)**by Amazon**£2.73**4.3★**▲ 15%**](https://www.amazon.co.uk/dp/B0C3WG84C6)
**~~View all trending →~~**
## **What buyers say about buckwheat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Absolutely delicious”*
**Quality-Overall**25%
*“quality is good arrived on time”*
**Nutritional Content**9%
*“Healthy food”*
**Value For Money**8%
*“Very good value product”*
**Vegan/Organic**8%
*“Really lovely healthy organic buckwheat”*
**Health Benefits-Overall**6%
*“Healthy”*
**Flavor**4%
*“versatile flavour profile”*
**Spiciness**3%
*“I love buckwheat”*
**Baking**2%
*“it cooks well”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
### **What buyers complain about **
**Advertised Vs Actual Product**50%
*“False advertising- read reviews”*
**Cooking Instructions**13%
*“Don't buy it if you expect a ready-to-boil product”*
**Nutritional Content**13%
*“May contain gluten”*
**Taste-Overall**8%
*“a taste that rook some getting use to”*
## **Common questions**
- **Is buckwheat profitable to sell on Amazon United Kingdom?**
- The niche generates £78K/yr across 12 tracked products. 90-day search growth is -7.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the buckwheat niche?**
- 10 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in buckwheat?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Cooking Instructions, Nutritional Content. The return rate is 0.1%.
- **When does demand for buckwheat peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the buckwheat niche?**
- Listings span £1.91–£15.91; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.
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