---
title: "Buckwheat Flour — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/buckwheat-flour"
last_updated: "2026-07-31T09:19:25.298Z"
locale: en
meta:
description: "Niche score 41/100 · £67K/yr market · 45K searches/yr · £9.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £67K/yr market · 45K searches/yr · £9.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buckwheat Flour — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **buckwheat flour**
**Skip it**
Soft demand (-34.9% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 8Conversion 98Competition 23Returns 100Price range 44Avg price 26Brand share 35Review moat 90Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****195.77**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.39–£24.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.14**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£67K**
£67K/yr · 45K searches
**Growth**
**Bad****-34.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, buckwheat flour is a £67K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buckwheat flour market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£46K–£55K**
- units × avg price
- **Conversion rate**
- **16.3%**
- **Avg BSR**
- **#163**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **46%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**9%**
- LOOV24% - Doves Farm22% - yourhealthstore18% - Molino TUDORI10% - Buy Whole Foods Online10% - Thames Organic7% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -34.9% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/buckwheat-flour/trend)
## **Top buckwheat flour search terms**
- **buckwheat flour**40K/yr-36.3%11.5% conv. - **organic buckwheat flour**2K/yr-24.0%14.8% conv. - **buckwheat flour gluten free**2K/yr-21.1%17.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/buckwheat-flour/search-terms)
## **Top buckwheat flour products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOOV Organic Raw Buckwheat Flour 1 kg Gluten Free Flour Not Heat-Treated All Nutrients Preserved Delicious Nutty Flavour Organically Grown in Nordic Climate Non-GMO**LOOV**£10.18**4.7★1,288 rev](https://www.amazon.co.uk/dp/B0797Z8SNR) [2**Buckwheat Flour Gluten Free Doves Farm 1kg**Doves Farm**£6.56**4.4★131 rev](https://www.amazon.co.uk/dp/B0892JNSQK) [3**yourhealthstore Raw Buckwheat Flour 1kg Gluten Free Non GMO Vegan (Recyclable Pouch).**yourhealthstore**£7.85**4.6★229 rev](https://www.amazon.co.uk/dp/B07NPPKHDJ) [4**Molino Tudori - Raw Natural Buckwheat Flour (1Kg) | Gluten Free | GMO Free**Molino TUDORI**£7.99**4.3★19 rev](https://www.amazon.co.uk/dp/B0D6Z4Q6QB) [5**Organic Buckwheat Flour 1kg (BWFO)**Buy Whole Foods Online**£5.72**4.6★53 rev](https://www.amazon.co.uk/dp/B0BH4GTBJW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bugs Pantry Doves Farm Buckwheat Flour refill Naturally Gluten Free High-Fibre 1kg**Bug's Pantry**£9.20**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GKG1PZSR) [**Molino Tudori - Raw Natural Buckwheat Flour (1Kg) | Gluten Free | GMO Free**Molino TUDORI**£7.99**19 rev2y ago](https://www.amazon.co.uk/dp/B0D6Z4Q6QB) [**Organic Buckwheat Flour 1kg (BWFO)**Buy Whole Foods Online**£5.72**53 rev3y ago](https://www.amazon.co.uk/dp/B0BH4GTBJW) [**Organic Buckwheat Flour 500g (BWFO)**Buy Whole Foods Online**£3.39**8 rev3y ago](https://www.amazon.co.uk/dp/B0BH4BNHS1) [**Organic Buckwheat Flour - 100% Pure & Natural Flour - No Additives No Preservatives - Vegan Non-GMO Certified Organic - Great for Baking Cooking - Thames Organic 500g**Thames Organic**£7.61**86 rev4y ago](https://www.amazon.co.uk/dp/B08W3NQ7YD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Buckwheat Flour 500g (BWFO)**Buy Whole Foods Online**£3.39**4.7★**▲ 84%**](https://www.amazon.co.uk/dp/B0BH4BNHS1) [**Bugs Pantry Doves Farm Buckwheat Flour refill Naturally Gluten Free High-Fibre 1kg**Bug's Pantry**£9.20**0.0★**▲ 45%**](https://www.amazon.co.uk/dp/B0GKG1PZSR) [**Organic Buckwheat Flour 1kg (BWFO)**Buy Whole Foods Online**£5.72**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B0BH4GTBJW) [**Molino Tudori - Raw Natural Buckwheat Flour (1Kg) | Gluten Free | GMO Free**Molino TUDORI**£7.99**4.3★**▲ 34%**](https://www.amazon.co.uk/dp/B0D6Z4Q6QB) [**yourhealthstore Raw Buckwheat Flour 1kg Gluten Free Non GMO Vegan (Recyclable Pouch).**yourhealthstore**£7.85**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B07NPPKHDJ)
**~~View all trending →~~**
## **What buyers say about buckwheat flour**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Good value for your money”*
**Nutritional Content**15%
*“gluten free so it safe for me good pancake”*
**Quality-Overall**12%
*“An excellent product”*
**Vegan/Organic**12%
*“It is gluten free”*
**Baking**10%
*“Especially good for gluten free baking”*
**Freshness**8%
*“Nutty and nice”*
**Taste-Overall**4%
*“it tasted really good”*
**Ingredients-Overall**4%
*“Well ground and quick to use as-is or mix with other flours, nice taste”*
**Health Benefits-Overall**3%
*“Good for your health”*
**Texture/Consistency-Overall**3%
*“Good texture in cakes”*
### **What buyers complain about **
**Unsustainable Design**50%
*“Very sad at the waste of gluten-free flour so I hope the company improves its design of bag”*
**Value For Money**17%
*“Its not cheap”*
## **Common questions**
- **Is buckwheat flour profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the buckwheat flour niche?**
- 9 brands and 21 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in buckwheat flour?**
- Top complaints mined from reviews: Unsustainable Design, Value For Money. The return rate is 0.1%.
- **When does demand for buckwheat flour peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the buckwheat flour niche?**
- Listings span £3.39–£24.05; the average listing price is £9.14 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.
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