---
title: "Bubble Gum — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/bubble-gum"
last_updated: "2026-07-31T15:56:32.541Z"
locale: en
meta:
description: "Niche score 52/100 · £119K/yr market · 220K searches/yr · £8.21 avg price. Soft demand (-4.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £119K/yr market · 220K searches/yr · £8.21 avg price. Soft demand (-4.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bubble Gum — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **bubble gum**
**Worth a look**
Shows low returns (0.0%), but soft demand (-4.7% this quarter) keeps it on the watch list.
Market size 28Growth 23Conversion 72Competition 65Returns 100Price range 40Avg price 23Brand share 56Review moat 64Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****940**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£1.26–£24.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£119K**
£119K/yr · 220K searches
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.21**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bubble gum is a £119K/yr Amazon United Kingdom market (220K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bubble gum market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£123K–£164K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **43%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**155**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**23%**
- Hubba Bubba32% - Extra15% - Barratt11% - WRIGLEY'S EXTRA8% - Mars6% - Chupa Chups5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/bubble-gum/trend)
## **Top bubble gum search terms**
- **bubble gum**74K/yr-5.6%3.1% conv. - **hubba bubba**52K/yr-9.0%3.6% conv. - **bubblegum**40K/yr-6.8%3.7% conv. - **hubba bubba gum**20K/yr+3.3%5.3% conv. - **bubblemint extra chewing gum**10K/yr-10.4%18.3% conv. - **hubba bubba bubble gum**8K/yr+2.4%4.9% conv. - **extra bubblemint chewing gum**6K/yr+10.2%11.4% conv. - **bubblemint**5K/yr+12.5%23.2% conv. - **chewing gum bubblemint**3K/yr+29.5%13.3% conv. - **bubble mint extra gum**2K/yr-5.3%21.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/bubble-gum/search-terms)
## **Top bubble gum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£7K9%£11K12%£14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hubba Bubba Original Bubblegum 5-piece (Pack of 20)**Hubba Bubba**£10.06**4.5★294 rev](https://www.amazon.co.uk/dp/B008QKUNR6) [2**Barratt Anglo Bubbly Vegetarian Classic Mix Sweet Bubblegum Flavour 50 Pieces**Barratt**£5.96**4.5★1,419 rev](https://www.amazon.co.uk/dp/B00BEW8IG6) [3**Wrigleys Extra White Chewing Gum Bubblemint Flavour 46 pieces Sugar Free Chewing Gum Bottle with Xylitol**Extra**£1.78**4.6★3,486 rev](https://www.amazon.co.uk/dp/B01CHT7BOE) [4**Hubba Bubba Seriously Strawberry Chewing Gum Bulk 20 Packs of 5 Pieces**Hubba Bubba**£10.21**4.6★586 rev](https://www.amazon.co.uk/dp/B01G8KOC0Y) [5**Hubba Bubba Snappy Strawberry Bubblegum Mega Long Tape 56g 1 Count (Pack of 1)**Mars**£1.49**4.2★555 rev](https://www.amazon.co.uk/dp/B0060GIMVW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PUR Jumbo Gum | Aspartame Free Chewing Gum | Made with Xylitol | Natural Bubblegum Grape Watermelon Flavour 20 Pieces (Pack of 1)**PUR Gum**£3.60**3,866 rev1y ago](https://www.amazon.co.uk/dp/B0CCSY1F5P) [**Wrigleys Extra Refreshers Bubblemint Sugar Free Chewing Gum Bulk Pack 16 x 7 Pieces - Bubblegum Mint Fresh Breath Gum - Air Travel Essentials Festival Accessories & Road Trip Snacks**Extra**£9.56**162 rev2y ago](https://www.amazon.co.uk/dp/B0CHWC3GTJ) [**Anglo Bubbly x 50 Pieces Anglo Bubbly Bubblegum Sweets 50 Pack Bulk Bag Assorted Pick and Mix for Parties Gifts and Sharing.**Berrymans**£5.98**8 rev3y ago](https://www.amazon.co.uk/dp/B0GV142CJ8) [**Wrigleys Extra Refreshers Bubblemint Sugar Free Chewing Gum Pack 30 Cubes - Bubblegum Mint Fresh Breath Gum - Air Travel Essentials Festival Accessories & Road Trip Snacks**Extra**£2.07**102 rev4y ago](https://www.amazon.co.uk/dp/B09RTJBV82) [**5 x 5 chunks Strawberry Flavour Chewing Bubble Gum Chunky Natural Fruit Sweet Snack**KRISP**£6.47**8 rev5y ago](https://www.amazon.co.uk/dp/B09476MF6D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anglo Bubbly x 50 Pieces Anglo Bubbly Bubblegum Sweets 50 Pack Bulk Bag Assorted Pick and Mix for Parties Gifts and Sharing.**Berrymans**£5.98**4.3★**▲ 321%**](https://www.amazon.co.uk/dp/B0GV142CJ8) [**5 x 5 chunks Strawberry Flavour Chewing Bubble Gum Chunky Natural Fruit Sweet Snack**KRISP**£6.47**3.9★**▲ 114%**](https://www.amazon.co.uk/dp/B09476MF6D) [**Bubblegum Strips Fruit Flavour Assortment Retro Sweets Candy (6 Strips) Multicolours Kids Party Gift individually wrapped.**Generic**£7.07**0.0★**▲ 88%**](https://www.amazon.co.uk/dp/B0FXB3QXQD) [**WRIGLEYS HUBBA BUBBA FANCY FRUIT MEGA LONG TAPE BUBBLEGUM 12 PACK FULL BOX**Hubba Bubba**£15.78**4.0★**▲ 80%**](https://www.amazon.co.uk/dp/B07S4C8B1S) [**PUR Gum | Sugar Free Chewing Gum | Made with Xylitol | Vegan Aspartame Free Gluten Free & Keto Friendly | Natural Bubblegum Flavoured Gum 55 Pieces (Pack of 1)**PUR Gum**£3.69**3.9★**▲ 45%**](https://www.amazon.co.uk/dp/B01CU5ZJIU)
**~~View all trending →~~**
## **What buyers say about bubble gum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“you can taste vanilla also”*
**Flavor**14%
*“I love this flavour of bubble gum it tasted really nice there's quite a lot of gum in there to eat”*
**Value For Money**13%
*“Worth the money”*
**Quality-Overall**10%
*“Amazing quality”*
**Sweetness**6%
*“Creamy sweet flavour almost like ice-cream texture”*
**Ease Of Chewing/Swallowing**5%
*“Suger free chewing gum”*
**Advertised Vs Actual Product**5%
*“as advertised”*
**Alcohol Flavor**3%
*“Lovely drinks”*
**Soft Feel**1%
*“Hubby's Fave soft drink”*
**Breathability**1%
*“Extra fresh breath”*
### **What buyers complain about **
**Flavor**21%
*“The flavor was strange”*
**Taste-Overall**11%
*“it just tastes fake”*
**Durability**11%
*“Doesnt last”*
**Quality-Overall**8%
*“degraded in quality”*
**Value For Money**8%
*“Very expensive”*
**Ease Of Chewing/Swallowing**4%
*“resulting in it breaking up a bit when chewing”*
**Stale/Rotten/Spoiled**4%
*“old batch”*
**Texture/Consistency-Overall**4%
*“Then it has a horrible texture”*
**Moist/Dry**3%
*“Every one of the bubblegums was dried and hard and every paper package was holed,”*
**Sour**2%
*“wish they gave an option to order without the sour gums as they just a bit too sour for me”*
## **Common questions**
- **Is bubble gum profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 35 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the bubble gum niche?**
- 18 brands and 155 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in bubble gum?**
- Top complaints mined from reviews: Flavor, Taste-Overall, Durability. The return rate is 0.0%.
- **When does demand for bubble gum peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the bubble gum niche?**
- Listings span £1.26–£24.32; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 940 reviews — the moat a new listing must climb.
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